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Managing Brand Equity

by David A. Aaker

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary...


The 5 Big Lies About American Business: Combating Smears Against the Free-Market Economy

by Michael Medved

WHY FEEL EMBARRASSED BY BUSINESS?

 

Every American benefits every day from the phenomenal productivity of the free market, so why do so many people feel guilty or skeptical about our business system? In this...


The Complete Idiot's Guide to Boosting Your Financial IQ

by CFP, Ken Clark

It isn't too late to recoup!

Today, with investments worth only a fraction of what they were a year ago, people need to be smarter about their finances. This book is here to level the playing field, explaining...


Practical Financial Modelling: A guide to current practice

by Jonathan Swan

This second edition of Practical Financial Modelling is vital tool for all finance and management professionals whose work involves the production and development of complex spreadsheets and financial models....


The Smart New Way to Get Hired

by Lisa Kappesser

Provides a quiz that helps job seekers assess their level of emotional intelligence. Practical exercises and examples teach them how to stand out in the job search, by using four areas of emotional intelligence:...


Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization

by Andrew McAfee

"Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have...


Crush Price Objections: Sales Tactics for Holding Your Ground and Protecting Your Profit

by Tom Reilly

Hold the line on price in every transaction- from the leading expert on Value-Added Selling!

These days it seems like we're always in a buyer's market. But even at a time when the word value is used interchangeably...


Perfect Phrases for Communicating Change

by Lawrence Polsky & Antoine Gerschel

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME

Employees respond to organizational change with worry, fear, and sometimes even panic. Your job is to keep them motivated and focused-so you must choose...


Latin American Economic Outlook 2010

by Collective

Contrary to prevailing wisdom, Latin American countries that opened their markets to international competition during the last decade have not been more vulnerable to the global economic downturn. The OECD Latin...


The Risk Modeling Evaluation Handbook: Rethinking Financial Risk Management Methodologies in the Global Capital Markets: Rethinking Financial Risk Man

by Greg N. Gregoriou, Christian Hoppe & Carsten S. Wehn

The first in-depth analysis of inherent deficiencies in present practices

"A book like this helps reduce the chance of a future breakdown in risk management."

Professor Campbell R. Harvey, the Fuqua School of...


Couples Group Psychotherapy

by Judith A Coché

Couples Group Psychotherapy gives therapists everything they need to develop a cost-effective, time-efficient method for addressing the needs of diverse communities and uncommon settings. Clinicians will come...


The Sortino Framework for Constructing Portfolios: Focusing on Desired Target Return™ to Optimize Upside Potential Relative to Downside Risk

by Frank A. Sortino

The most common way of constructing portfolios is to use traditional asset allocation strategies, which match the client's risk appetite to a weighted allocation strategy of fixed income, equities, and other...


The Sortino Framework for Constructing Portfolios: Focusing on Desired Target Return™ to Optimize Upside Potential Relative to Downside Risk

by Frank A. Sortino

The most common way of constructing portfolios is to use traditional asset allocation strategies, which match the client's risk appetite to a weighted allocation strategy of fixed income, equities, and other...


Outsourcing It: A Governance Guide

by Rupert Kendrick

Outsourcing IT – A governance guide addresses three components of the governance of IT outsourcing: the IT outsourcing process; the nature of governance and the use of methodologies and tools for the implementation...


Private Sector Participation in Light Rail-Light Metro Transit Initiatives

by Cledan Mandri-Perrott

This book aims to help governments and public authorities to establish effective light rail-light metro transit (LRMT) systems, and focuses on use of Public Private Participation (PPP) arrangements. Rather than...


Linking Up and Reaching Out in Bangladesh

by Henry K. Bagazonzya & Zaid Safdar

The microfinance sector in Bangladesh has matured rapidly in the past 30 years and now boasts the largest number of clients in the entire world. Despite these successes, the day-to-day operations of most microcredit...


Accelerating out of the Great Recession: How to Win in a Slow-Growth Economy: How to Win in a Slow-Growth Economy

by David Rhodes & Daniel Stelter

"What better opportunity than now to strengthen your business and come out of the recession even stronger? David Rhodes and Daniel Stelter provide an easy-to-understand perspective on the current economic environment,...


Getting Started in Security Analysis

by Peter J. Klein & Brian R. Iammartino

An updated look at security analysis and how to use it during tough financial times

Due to the current economic climate, individual investors are starting to take much more time and effort to really understand...


The 2010 Pfeiffer Annual: Training

by Elaine Biech

This volume of the popular Pfeiffer Annuals series offers unique activities, articles, and an instrument from experts and practitioners in the field of managerial training. It addresses the design, delivery,...


Winning New Business: Essential Selling Skills for Non-Sales People

by Richard Denny

Winning New Business by Richard Denny is the book for everyone who needs to know the skills of successful selling but lacks the training - or the courage - to sell effectively.