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Course of Management Control Systems (part 2) - Teaching Material

Lean Customer Development: Building Products Your Customers Will Buy

by Cindy Alvarez

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and...


Chase One Rabbit: Strategic Marketing for Business Success: 63 Tips, Techniques and Tales for Creative Entrepreneurs

by David Parrish

Marketing in a minute on your mobile... Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational...


Knock 'em Dead Social Networking: For Job Search and Professional Success

by Martin Yate

Network your way to success!

New York Times bestselling author Martin Yate has helped millions of job seekers land the job they want. Now, he shows you how to use his proven social networking strategies to build...


Corporate Human Heritage and Competitiveness

by Yves Barou

CORPORATE HUMAN HERITAGE AND COMPETITIVENESS

The value of a company

The value of a company is not just its financial or tangible assets; it is also its human heritage. But how to render all the complexity...


The illustrator's survival guide - 2nd Edition

by Amélia Giroux-Gagné & Nicolas Trost

The illustrator’s survival guide - 2nd edition “Since its inception in 1983, Illustration Québec (Québec Association of Illustrators) has developed numerous promotional tools for illustrators. It has also...


Employment Agency Success

by Vincent Gabriel

I enjoyed my stint in teaching employment laws and HR practice and policy to groups of students from the Trade Unions, the HR departments of multi-national companies and the personnel department of small and...


The Rise and Decline of Small Firms (Routledge Revivals)

by Jonathan Boswell

First published in 1973, this title examines the development patterns of small businesses. It considers why people found firms; the factors that contribute to entrepreneurial success; problems of management...


The Global Competitiveness of Regions

by Robert Huggins, Hiro Izushi & Daniel Prokop

The aim of this book is to consider theoretically the notion of the global competitiveness of regions, as well as giving attention as to how such competitiveness may be empirically measured. With this in mind,...


Business Planning for New Ventures: A guide for start-ups and new innovations

by David Butler

Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful...


Poverty Reduction of the Disabled: Livelihood of persons with disabilities in the Philippines

by Soya Mori, Celia M Reyes & Tatsufumi Yamagata

A third of poor people are disabled in the developing world. How much do we know about their livelihood with hard data? Are they entirely powerless and dependent on family members? How do they earn income? These...


Human Security and Japan's Triple Disaster: Responding to the 2011 earthquake, tsunami and Fukushima nuclear crisis

by Paul Bacon & Christopher Hobson

Japan has been one of the most important international sponsors of human security, yet the concept has hitherto not been considered relevant to the Japanese domestic context. This book applies the human security...


Temporary Equilibrium and Long-Run Equilibrium (Routledge Revivals)

by Willem H. Buiter

This title, first published in 1979, presents the Ph.D. thesis of the world-renowned economist and financial expert, Willem Buiter. In Part I, three alternative specifications of temporary equilibria in asset...


Business Policies in the Making (Routledge Revivals): Three Steel Companies Compared

by Jonathan Boswell

First published in 1983, this study investigates and compares three leading firms in the British iron and steel industry between 1914 and 1939, analysing their strategies, boardroom politics, and their responses...


Democratic Sustainability in a New Era of Localism

by John Stanton

Change and development are going on all around us. On both an international platform, as well as at the local governmental and community level, governments, decision and policy makers constantly strive to improve...


Brand Mascots: And Other Marketing Animals

by Stephen Brown & Sharon Ponsonby-McCabe

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on.

Mascots are one of the most widespread modes...


Knowledge Systems and Change in Climate Governance: Comparing India and South Africa

by Babette Never

The success of international efforts to manage climate change depends on the participation of emerging economies. This book uses a comparative study of two of the most important, India and South Africa, to reveal...


The Social Dynamics of Innovation Networks

by Roel Rutten, Paul Benneworth & Dessy Irawati

The social dynamics of innovation networks captures the important role of trust, social capital, institutions and norms and values in the creation of knowledge in innovation networks. In doing so, this book...


The New How [Paperback]: Creating Business Solutions Through Collaborative Strategy

by Nilofer Merchant

What people are saying about The New How

"How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time."

--Seth Godin, author of Linchpin

"The...


Microeconomics: A Global Text

by Judy Whitehead

Microeconomics is concerned with the production, consumption and distribution of goods by the micro units of individuals, firms and markets within the economy. It can also be considered a study of scarcity and...