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Sales for Non-Salespeople: How to sell yourself and your ideas, and succeed at work

by Robert Ashton

If you know how to sell, you know how to succeed. Selling is the most important, and perhaps the most misunderstood workplace skill. Once you understand how to sell you will become more persuasive, naturally...


Finance for Nonfinancial Managers, Second Edition (Briefcase Books Series)

by Gene Siciliano

AN INTRODUCTION TO FINANCIAL REPORTS--WITH NEW TACTICS FOR BUDGETING AND PINPOINTING KEY FINANCIAL AREAS

Financial decisions impact virtually every area of your company. As a manager, it's up to you to understand...


Brand Shift: The Future of Brands and Marketing

by David Houle & Owen Shapiro

In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect...


Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

by Pam Didner

Engage Customers Around the World with Cross-Regional Content Marketing

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search...


Economics: The User's Guide

by Ha-Joon Chang

In his bestselling 23 Things They Don't Tell You About Capitalism, Cambridge economist Ha-Joon Chang brilliantly debunked many of the predominant myths of neoclassical economics. Now, in an entertaining and...


McGraw-Hill Education 500 Auditing and Attestation Questions for the CPA Exam

by Denise M. Stefano & Darrel Surett

500 Ways to Achieve Your Highest Score

We want you to succeed on the auditing and attestation portion of the CPA Exam. That's why we've selected these 500 questions to help you study more effectively, use your...


McGraw-Hill Education 500 Regulation Questions for the CPA Exam

by Darrel Surett & Denise Stefano

500 Ways to Achieve Your Highest Score

We want you to succeed on the regulation portion of the CPA Exam. That's why we've selected these 500 questions to help you study more effectively, use your preparation...


McGraw-Hill Education 500 Business Environment and Concepts Questions for the CPA Exam

by Denise Stefano & Darrel Surett

500 Ways to Achieve Your Highest Score

We want you to succeed on the business environment and concepts portion of the CPA Exam. That's why we've selected these 500 questions to help you study more effectively,...


The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business

by Mark Satterfield

We’re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius...


The Infographic Resume: How to Create a Visual Portfolio That Showcases Your Skills and Lands the Job

by Hannah Morgan

The STANDOUT guide to creating a stunning resume

Applying for a job used to require two pieces of paper: a resume and an application. Times have changed.

Infographic resumes are in, and they're not just for...


Customer Focused Process Innovation: Linking Strategic Intent to Everyday Execution

by David Hamme

DRIVE SUSTAINABILITY AND GROWTH WITH A PROCESS FOCUSED ENTERPRISE

You can execute a world-class business improvement plan, but if its effects don't reach the customer--is it really of value?

In this groundbreaking...


Solutions Manual to Accompany Nonlinear Programming: Theory and Algorithms

by Mokhtar S. Bazaraa, Hanif D. Sherali & C. M. Shetty

As the Solutions Manual, this book is meant to accompany the main title, Nonlinear Programming: Theory and Algorithms, Third Edition. This book presents recent developments of key topics in nonlinear programming...


Implementing World Class IT Strategy: How IT Can Drive Organizational Innovation

by Peter A. High

The actionable guide for driving organizational innovation through better IT strategy

With rare insight, expert technology strategist Peter High emphasizes the acute need for IT strategy to be developed not in...


Decision Support Systems for Business Intelligence

by Vicki L. Sauter

Praise for the First Edition

"This is the most usable decision support systems text. [i]t is far better than any other text in the field" —Computing Reviews

Computer-based systems known as decision support systems...


Student Solutions Manual to Accompany Loss Models: From Data to Decisions, Fourth Edition

by Stuart A. Klugman, Harry H. Panjer & Gordon E. Willmot

An update of one of the most trusted books on constructing and analyzing actuarial models for the C/4 actuarial exam

This new, abridged edition has been thoroughly revised and updated to include the essential...


Introduction to Probability and Stochastic Processes with Applications

by Liliana Blanco Castañeda, Viswanathan Arunachalam & Selvamuthu Dharmaraja

An easily accessible, real-world approach to probability and stochastic processes

Introduction to Probability and Stochastic Processes with Applications presents a clear, easy-to-understand treatment of probability...


An Introduction to Analysis of Financial Data with R

by Ruey S. Tsay

A complete set of statistical tools for beginning financial analysts from a leading authority

Written by one of the leading experts on the topic, An Introduction to Analysis of Financial Data with R explores...


Working Capital Management: Applications and Case Studies

by James Sagner

Stay liquid, think global, and better manage resources with this authoritative guide

Working Capital Management is a comprehensive primer on keeping your business financially competitive in the face of limited...


Growth Curve Modeling: Theory and Applications

by Michael J. Panik

Features recent trends and advances in the theory and techniques used to accurately measure and model growth

Growth Curve Modeling: Theory and Applications features an accessible introduction to growth curve...


Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World

by Winthrop H. Smith

The fascinating story behind the company that revolutionized the financial world

Catching Lightning in a Bottle traces the complete history of Merrill Lynch and the company's substantial impact on the world of...