Business & economics / Advertising & Promotion

New Releases

icon Subscribe to feed

Browse

Best Selling

New Releases

 

Category

Delete Advertising & Promotion

 

Price

All

Free

Below $ 5

$ 5 - $ 10

$ 10 - $ 15

Delete Price range

From :
To :
OK

 

Language

English (137)

French (5)

German (1)

Spanish (1)

Italian (9)

 

Protection

All (137)

DRM Free (6)

DRM (131)

More options

The History of Marketing Science

by Russell S Winer & Scott A Neslin

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from...


The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers

by Matt Hrushka, Angelo Vilar & Andy Walraven

Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers....


Storytelling on Steroids: 10 Stories That Hijacked the Pop Culture Conversation

by John Weich

"Storytelling on Steroids will give even the most ad-hardened civilians a great insight into how the modern world works." WALLPAPER MAGAZINE "Need to enhance your brand's performance? Take this steroid." ROB...


The illustrator's survival guide - 2nd Edition

by Amélia Giroux-Gagné & Nicolas Trost

The illustrator’s survival guide - 2nd edition “Since its inception in 1983, Illustration Québec (Québec Association of Illustrators) has developed numerous promotional tools for illustrators. It has also...


Scientific Advertising

by Claude C. Hopkins

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood....


The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

by Helen Katz

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating...


The Best Digital Marketing Campaigns in the World II

by Damian Ryan

In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history.Full...


The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

by Ekaterina Walter & Jessica Gioglio

Attention is the new commodity. Visual Storytelling is the new currency.

  • Human brain processes visuals 60,000x faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers...


Buyographics

by Matt Carmichael

Author Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. This book follows ten families in ten representative counties to examine...


Tumblr for Business: Using Tumblr to Leverage Social Buzz and Develop a Brand Awareness Strategy for Your Business

by Gabriela Taylor

The world is changing. The way we do business, the way we shop, the way we socialize and the way we run successful marketing campaigns In Tumblr for Business, Gabriela Taylor, an expert in online marketing and...


Branding to Differ: The Brand Building Handbook for Business Leaders.

by Jean-Luc Ambrosi

In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates...


Build & Market Your Business with Google: A Step-By-Step Guide to Unlocking the Power of Google and Maximizing Your Online Potential

by Gabriela Taylor

How can your business make the most of the vast array of tools that Google has to offer? There is no doubt that we have a massive reliance on Google for our entire online experience. People worldwide are googling...


Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

by Daniel Rowles

Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital...


Multichannel Marketing Ecosystems: Creating Connected Customer Experiences

by Markus Stahlberg & Ville Maila

With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive...


Advertising in a Digital Age: Best Practices for Adwords and Social Media Advertising

by Gabriela Taylor

If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active...


de-Marketing

by Nigel Bradley & Jim Blythe

We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing...


Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

by Edd Applegate & Art Johnsen

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising...


Sex in Consumer Culture: The Erotic Content of Media and Marketing

by Tom Reichert & Jacqueline Lambiase

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative...


Victor & Al and the strange meeting - The TV commercial

by Maria Elena Paladini

Our friends, Victor and Al have returned with a new adventure involving TV cameras and flashlights. Guided by their lovely new friend, they discover the secrets of making a TV commercial. Let’s go with them...


Advertising Handbook

by Helen Powell, Jonathan Hardy & Sarah Hawkin

The Advertising Handbook, third Edition offers new material and a new organising framework, while continuing to provide both an introduction and an authoritative guide to advertising theory and practice.