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10-Week Brand Identity Challenge

by Tiffany A Gouge

From industry research to choosing a designer, we help you get down to the nitty gritty essence of your business existence - we then guide you through the process and give you the information to build a strong,...


Fascinate, Revised and Updated

by Sally Hogshead

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can...


Automated Marketing: Monetise Your Sales Funnel

by Kylee Ellis

This is a book for anyone. Now, marketing experts would tell you never to say that as you should niche and only focus on a specific target market as not everyone wants everything, but this is the one exception...


Optimizing AdWords: A Guide to Using, Mastering, and Maximizing Google AdWords

by Paige Miller

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications. It provides a big picture overview of the AdWords...


How Cool Brands Stay Hot: Branding to Generations Y and Z

by Joeri Van Den Bergh & Mattias Behrer

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.


Admen, Mad Men, and the Real World of Advertising: Essential Lessons for Business and Life

by Dave Marinaccio

A bestselling author and advertising veteran shares a life’s lessons from the ad trade.

Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young...


Limitless

by Ajaz Ahmed

There isn’t a magic formula for better leadership. But there is an enduring philosophy behind the most inspiring leaders in business, past and present. It’s one that has outlasted markets, currencies, meltdowns,...


Instagram For Beginners: Learn The Basics of Instagram, Get More Likes, Attract New Followers Guide

by Joseph Joyner

You might be wondering, what is the buzz with all the vintage looking photos in the internet. Why is everyone uploading gloomy selfies? If you haven't heard it yet, then let me introduce you to INSTAGRAM. It's...


Flip It On Its Ear:  A Radical Approach to Public Speaking

by Onlee L Bowden

Flip It on Its Ear and its companion interactive video course are designed to radically alter how we think about ourselves and public speaking. With over thirty years of teaching, writing, and speaking on the...


STARVING STUDENT START-UP: Hungry Minds-The Virtual Entrepreneur

by Johnnie Resendez

To all the virtual entrepreneurs that have found creative ways to make a living off their passions utilizing the web. Before, the saying "Starving Student" meant struggling college student trying to pay for...


Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More

by Charles Marsh, David W. Guth & Bonnie Poovey Short

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents....


Finders & Keepers: How the World's Most Powerful Customer is Changing Everything

by Schlyecher Rob

Why do some businesses fail while others thrive no matter what? It’s all in the customer. This fast moving, real-world analysis of a ten-year world-wide research study reveals how one kind of customer is responsible...


Guide to Creating Your Business Image and Branding

by Tiffany A Gouge & Susie Campbell

As a business owner, you have one chance to make that all important first impression with a potential client. Within around 5 seconds of someone looking at your logo and branding, they will have subconsciously...


Unbrandable: How to Succeed in the New Brand Space

by Adam N. Stone

Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approach The “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity;...


YouthNation

by Matt Britton

Youth is no longer an ageit's a commodity

YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to...


Personalized Digital Advertising: How Data and Technology Are Transforming How We Market

by Diaz Nesamoney

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it!

 

Digital advertising and marketing are...


Copy, Copy, Copy

by Mark Earls & John V. Willshire

THE #1 HACK FOR SMARTER MARKETING

We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and...


Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

by Josh Weltman & Jon Hamm

Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored...


Rethinking Prestige Branding: Secrets of the Ueber-Brands

by Wolfgang Schaefer & JP Kuehlwein

Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them.


Pulling Customers Back To Small Business: A 7 Topic Guide For Small Business Owners & Store Managers

by Tony M Jackson

"Pulling Customers Back To Small Business" Teaches you how to effectively gain and manage loyal customers. Customer loyalty plays an important role in business success today. This business guide was written...