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Guide to creating your business image and branding: Edition One

by Tiffany A Gouge & Susie Campbell

As a business owner, you have one chance to make that all important first impression with a potential client. Within around 5 seconds of someone looking at your logo and branding, they will have subconsciously...


Personalized Digital Advertising: How Data and Technology Are Transforming How We Market

by Diaz Nesamoney

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it!

 

Digital advertising and marketing are...


Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

by Josh Weltman & Jon Hamm

The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light...


Rethinking Prestige Branding: Secrets of the Ueber-Brands

by Wolfgang Schaefer & JP Kuehlwein

Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them.


Pulling Customers Back To Small Business: A 7 Topic Guide For Small Business Owners & Store Managers

by Tony M Jackson

"Pulling Customers Back To Small Business" Teaches you how to effectively gain and manage loyal customers. Customer loyalty plays an important role in business success today. This business guide was written...


Why Is Your Name Upside Down?: Stories From a Life in Advertising

by David Oakley

Don't do things that people will remember. Do things that people will never forget. Like eating a fishing worm to make a point. Why is Your Name Upside Down? is a collection of hilariously entertaining stories...


Understanding Social Media: How to Create a Plan for Your Business that Works

by Damian Ryan

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars,...


The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply

by Vickie Taylor

The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually...


BE SEEN: Corporate selling strategies for independent authors & self-publishers

by Kristen Maxwell

GET NOTICED AND SELL BOOKS. Just because you can write a book doesn't mean it will be seen or sold. BE SEEN can help you do both. Written specifically for independent authors and self-publishers, this book will...


Economic Issues Today: Alternative Approaches: Alternative Approaches

by Robert B. Carson, Wade L. Thomas & Jason Hecht

Written in non-technical, everyday language that is accessible to the undergraduate audience, and requiring no background in economic analysis, this acclaimed text provides a unique approach to understanding...


Macroeconomic Issues Today: Alternative Approaches

by Robert B. Carson, Wade L. Thomas & Jason Hecht

Now revised and updated to reflect critical changes in economic policy since the last edition, Macroeconomic Issues Today, Eighth Edition, provides Conservative, Liberal, and Radical interpretations and solutions...


Advertising Media Planning: A Brand Management Approach

by Larry D. Kelly, Donald W. Jugenheimer & Kim Bartel Sheehan

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those...


American Foreign Policy Since the Vietnam War: The Search for Consensus from Nixon to Clinton

by Richard A Melanson

This book integrates the study of presidential politics and foreign policy-making from the Vietnam aftermath to the events following September 11 and the Iraqi War. Focusing on the relationship between presidents'...


Global Taiwan: Building Competitive Strengths in a New International Economy: Building Competitive Strengths in a New International Economy

by Suzanne Berger & Richard K. Lester

Global Taiwan examines the impact of globalization on the industry and economy of Taiwan since the spectacular growth of the 1990s. Drawing on hundreds of interviews with firms in Taiwan, China, the United States,...


Public Administration and Law

by Julia Beckett & Heidi O. Koenig

Public Administration and Law has been edited for use as a supplement for an undergraduate or MPA level course on administrative law. The selections, all from the pages of Public Administration Review, have...


Authenticity is a Con

by Peter York

The idea of authenticity – deliciously vague and as ubiquitous as Starbucks – has hit the spot in almost every sector of 21st-century life. But can we trust the authentic image of Nigel ‘man-of-the-people’...


Transmedia: One Story--Many Media

by Tom Dowd

Don't restrict your creative property to one media channel. Make the essential leap to transmedia!

From film to television to games and beyond, Storytelling Across Worlds gives you the tools to weave a narrative...


Leadership: Succeeding in the Private, Public, and Not-for-profit Sectors: Succeeding in the Private, Public, and Not-for-profit Sectors

by Ronald R. Sims & Scott A. Quatro

The contributors to this wide-ranging volume seek to define exactly what leadership is or should be, and how to effectively develop it. Guided by an unusual framework that looks at leadership across different...


The Elements of International English Style: A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience

by Edmond H. Weiss

This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies...


Branding For Dummies

by Bill Chiaravalle & Barbara Findlay Schenck

Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts...