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Win more business by reading clients’ visual and verbal clues
Whether it's approaching a potential new client at a networking function, closing a sale in a one-on-one meeting, or negotiating a business deal,...
Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to start doing things differently. From...
The family business becomes much more complex as it goes from the founder/entrepreneur to next generations. As more family members work together several challenges become apparent and can threaten the business...
Written by a leading team of internationally-distinguished political communication scholars, this book offers the most comprehensive account on comparative political communication research in the context of...
When buying professional services, most clients will assume that you are competent in your field. They are therefore not hiring you mainly on the basis of your expertise but on factors such as price, and whether...
Get the know-how to give a knockout presentation—in a day!
Giving a Presentation In a Day For Dummies gives you a quick and easy rundown of the key points of presenting to an audience, including defining a...
Over the last 14 years of advising leading global companies, author Philip Weiss developed a unique approach designed for the modern executive to adapt and thrive in this age of vast networks, digital communications...
In The Culture Builders Jane Sparrow shares the insight of her research and experience into how companies are creating an engaged workforce. Along the way she looks at the evidence, the case for engagement and...
Land-based multi-unit service enterprises face significant economic disruption at the present time. A pivotal actor in these organisations is the Multi-Unit Leader (MUL) - otherwise known as District, Area or...
This short guide explains what customer-centricity means in terms of how you work and its importance for project performance; using tools and processes to guide customer-centric thinking will help you see the...
Get the know-how to run a productive meeting—in a day!
Running a Great Meeting In a Day For Dummies helps you put together a successful meeting by explaining how to define objectives, craft an agenda, invite...
What does your body language say about you? Studies have proven that over 70 percent of what you communicate is through your body language. What you wear, your posture, and your non-verbal actions speak loudly...
Have you ever had that moment of terror when you accidentally said or did something that deeply offended other people? Every skilled communicator has had these moments. But with this communications resource,...
Do people describe you as a good listener? Every skilled listener is a master at asking the right questions of the right people. The rules for active listening are changing rapidly with the advance of technology....
Have you ever had someone hurl an insult at you and leave you stunned and speechless? Have you ever discovered that you're the topic of a rumor or gossip that could stall your career? Don't worry; you are not...
Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketingyet relatively...
This work captures the essence of the evolutionary patterns of human communication, provides the reader with their own unique communication style and offers tips on improving their influence with others.
The future of work is already here.
Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never...
“Whether I’m pitching a potential client or creating a blockbuster ad campaign, I’m always thinking about how to make the message smaller so the impact will be bigger. Terri Sjodin has codified the...
Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English can...
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