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Right Niche

by LiBook

Do you want to know your niche?

Looking to know where to find buyers?

Do you need to find something to sell?

"Right Niche" is the alternative that will allow you to identify your target market and follow the right...


Sales Improvement

by LiBook

Do you want your sales to grow steadily?

Are you looking to know the right price for your product or service?

or maybe

Do you want to know strategies for big sales?

In "Sales Improvement" you will find the necessary...


Cleaning the List

by LiBook

Are you looking to segment the list of your high-value customers?

Do you want to clean your database and just keep your best buyers by products?

or

Do you want to filter your potential consumers by categories?

"Cleaning...


Impact Banner Ads

by LiBook

Are you looking for your internet advertising to stand out from the competition?

Do you want to create a banner about a brand, person or business that impacts your customers?

Then "Impact Banner Ads" is the book...


Future for Youth Employment

by Eva Kras

With all the noise generated by today’s money-driven culture, it’s easy to forget that our future is not built by a desperate race for riches or short-term prosperity but rather by today’s youths. The...


The Curse of Bigness

by Tim Wu

The political mood is turning against big tech, and the backlash is bipartisan. So too is the populist outrage against economic inequality and political influence. Everyone from unionists to farmers, to Google...


Swimming with Sharks

by Gavin Moffat

Swimming with Sharks will inspire a-ha moments that will make it more fun to be at work, or maybe even make it possible for your business to survive the turbulent economic seas that seem synonymous with building...


Waste

by Eiko Maruko Siniawer

In Waste, Eiko Maruko Siniawer innovatively explores the many ways in which the Japanese have thought about waste—in terms of time, stuff, money, possessions, and resources—from the immediate aftermath of...


A Primer on Microeconomics, Second Edition, Volume II

by Thomas M. Beveridge

This two-volume text represents a common sense approach to basic microeconomics.

Economics, far from being the dismal science, offers us valuable lessons that can be applied to our everyday experiences. At its...


Going Broke

by Stuart Vyse

Over the last four decades, debt, bankruptcy, and home foreclosures have risen to epidemic levels, and the personal savings rate has sunk dangerously low. Why, in the richest nation on earth, can't Americans...


A Primer on Consumer Behavior

by David W. Stewart

At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery...


Behavioral Law and Economics

by Eyal Zamir & Doron Teichman

In the past few decades, economic analysis of law has been challenged by a growing body of experimental and empirical studies that attest to prevalent and systematic deviations from the assumptions of economic...


A Comedic Guide to Money

by Colin Ryan

Your ability to manage your money directly affects your ability to build the life you want.

Reading this introductory book on personal finance will teach you the skills that have changed not only my life, but...


Secrets of Successful Sales

by Alison Edgar

If you don’t sell, you don’t have a business. In Secrets of Successful Sales, Alison Edgar, The Entrepreneur’s Godmother, brings together psychology and sales to help you develop a winning strategy for...


Consumer Behavior Theories

by Rajagopal

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights...


The Villager

by Feyi Olubodun

The Villager is essential reading for brand owners wishing to conquer new markets.

When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in...


Spotify, Music for Everyone

by 50Minutes

Find out how Spotify changed the way we listen to music in just 50 minutes!

Spotify is a music streaming service which was launched in 2008. Its freemium business model, which allows users to choose between listening...


YouTube, The Home of Vlogging

by 50Minutes

Find out how YouTube made video content accessible to all in just 50 minutes!

YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform,...


From the Democratic Deficit to a Democratic Surplus

by Athanasios Psygkas

Challenging the conventional narrative that the European Union suffers from a "democratic deficit," Athanasios Psygkas argues that EU mandates have enhanced the democratic accountability of national regulatory...


The Guiding Purpose Strategy

by Markus Krämer

Purpose is the Know-Why. And in today’s day and age, Know-Why is the new know-how. But understanding, articulating and knowing your Purpose is more than just possessing knowledge. It represents the intellectual...