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The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand

by Pamela Skaist-Levy, Gela Nash-Taylor & Booth Moore

Part memoir, part business manual, and 100% juicy-the inside story of Juicy Couture, one of the most iconic brands of our times

While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela...


Higher Life Design: Arriving at Your Intended Destination Healthy, Wealthy, and Happy

by Jefferson Santos

I walked down the sidewalk on my way to the mailbox fearing the worst. Rather than a friend, the mailbox seemed more like an assassin. Its favorite target? My pride. My future. And most devastating - my credit...


Retail Shop Success

by Vincent Gabriel

I put down what I have learnt when I had to run a retail shop. It was a humbling experience because retailing is so complex.

Customers depend on you, and suppliers always have their own agendas and push what...


Art, Inc.: The Essential Guide for Building Your Career as an Artist

by Meg Mateo Ilasco, Lisa Congdon & Jonathan Fields

Artists who dream of turning their passion into a career need only the expert guidance in Art, Inc. Lisa Congdon unveils the multiplicity of ways to make a living from art—including illustration, licensing,...


Lean Customer Development: Building Products Your Customers Will Buy

by Cindy Alvarez

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and...


Entrepreneurial New Venture Skills

by Robert N. Lussier, Joel Corman & David Kimball

As business schools expand their entrepreneurship programs and organizations seek people with entrepreneurial skills, it has become clear that the skills and mindset of an entrepreneur are highly valued in all...


Rule of Thumb: A Guide to Small Business Growth

by Linda Swalling Fettig

Almost everyone dreams of inventing the next big product or offering the most requested service and growing their business. Business growth is an exciting and often very hectic time in the life cycle of a business...


From Great to Gone: Why FMCG Companies are Losing the Race for Customers

by Peter Lorange & Jimmi Rembiszewski

To compete for the modern consumer it is critical to move from being an old-fashioned FMCG to being an FICG - a fast-innovating consumer goods company - but there are major internal and external hurdles to this...


Employment Agency Success

by Vincent Gabriel

I enjoyed my stint in teaching employment laws and HR practice and policy to groups of students from the Trade Unions, the HR departments of multi-national companies and the personnel department of small and...


The Rise and Decline of Small Firms (Routledge Revivals)

by Jonathan Boswell

First published in 1973, this title examines the development patterns of small businesses. It considers why people found firms; the factors that contribute to entrepreneurial success; problems of management...


Business Planning for New Ventures: A guide for start-ups and new innovations

by David Butler

Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful...


Technology, Business and the Market: From R&D to Desirable Products

by John S. Sheldrake

Technology, Business and the Market provides an understanding of the connections between developing technologies, research and development, industrial design and the means by which these elements are managed...


The Psychology of Entrepreneurship

by J. Robert Baum, Michael Frese & Robert A. Baron

Entrepreneurship is essential for international social and economic well-being, as new ventures are the dominant source of job creation, market innovation, and economic growth in many societies. In this book,...


The Opening Playbook: A Professional's Guide to Building Relationships that Grow Revenue

by Andrew Dietz

YOUR GAME PLAN FOR WINNING BUSINESS RELATIONSHIPS

Just like a football game, client building requires a solid strategy executed by a series of well-designed plays. While the ultimate objective of a sports team...


The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

by Becky Sheetz-Runkle

Written in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core...


Things a Little Bird Told Me: Confessions of the Creative Mind

by Biz Stone

Biz Stone, the co-founder of Twitter, discusses the power of creativity and how to harness it, through stories from his remarkable life and career.

THINGS A LITTLE BIRD TOLD ME

From GQ's "Nerd of the Year" to...


Entrepreneurship, Small Business and Public Policy: Evolution and Revolution

by Robert J. Bennett

Public policy interventions aimed at encouraging, supporting and developing small businesses are important for understanding entrepreneurship and small business management. This textbook is the first to provide...


Rural Wealth Creation

by John L. Pender, Bruce A. Weber & Thomas G. Johnson

This book investigates the role of wealth in achieving sustainable rural economic development. The authors define wealth as all assets net of liabilities that can contribute to well-being, and they provide examples...


Social Enterprise and the Third Sector: Changing European Landscapes in a Comparative Perspective

by Jacques Defourny, Lars Hulgård & Victor Pestoff

The concepts of social enterprise and social entrepreneurship are rapidly attracting increased attention in academic spheres and from policy-makers, as well as field workers who are setting up new initiatives...


Launch!: The Critical 90 Days from Idea to Market

by Scott Duffy

WANT TO GET YOUR BIG IDEA TO MARKET? In 90 days, you can successfully launch a new business, product, or service by following the steps in this playbook.

Ninety-seven percent of a rocket's fuel is used in the...