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The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset

by Michael Fertik & David C. Thompson

Reputation is power. 

Your reputation defines how people see you and what they will do for you.  It determines whether your bank will lend you money to buy a house or car;  whether your landlord will accept...


The Practitioner's Guide to User Experience Design: Top Practitioners Share Lessons Learned on the Journey from Beginner to Expert

by General Assembly & Luke Miller

Sell a hamburger. Run an airline. Build a website.

No matter how simple or complicated your business is, there's one thing that determines if it's a success or not: the customer.

THE PRACTITIONER'S GUIDE TO USER...


The Practitioner's Guide to Product Management: Top Practitioners Share Lessons Learned on the Journey from Beginner to Expert

by General Assembly & Jock Busuttil

Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these...


The Risk Factor

by Deborah Perry Piscione

Our most revered business icons of the last few decades are the bold risktakers, such as Richard Branson, Elon Musk, and Steve Jobs. Yet in today’s stock market-driven economy, companies are playing it safe,...


Finish Big: How Great Entrepreneurs Exit Their Companies on Top

by Bo Burlingham

"No two exit experiences are exactly alike. Some people wind up happy with the process and satisfied with the way it turned out while others look back on it as a nightmare. The question I hope to answer in this...


Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business

by Mikkel Svane & Carlye Adler

The real story of what it takes to risk it all and go for broke.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding....


Aesop's Keys to Profitable Marketing

by Betsy Kruger

AESOP'S KEYS TO PROFITABLE MARKETING "Want to generate more profits? Dr. Kruger lays out easy-to-follow ways to increase your profits," testifies Ken Bernhardt, Taylor E. Little Regents Professor of Marketing...


You Only Have to Be Right Once: The Unprecedented Rise of the Instant Tech Billionaires

by Randall Lane

The ultimate insider look at the newest titans of tech-and what you can learn from their success

In 2007, twenty-one-year old David Karp launched Tumblr, a simple micro-blogging platform, on a whim. By 2012,...


Power Through Partnership: How Women Lead Better Together

by Maggie Ellis Chotas, Betsy Polk & Anne-Marie Slaughter

Betsy Polk and Maggie Chotas have learned something powerful: when women work together they discover a level of support, flexibility, confidence, accountability, and freedom to be themselves that they rarely...


Crazy Is a Compliment: The Power of Zigging When Everyone Else Zags

by Linda Rottenberg

"If people aren't calling you crazy, you aren't thinking big enough."

These days taking chances isn't just for college dropouts in hoodies. Whether you work at a Fortune 500 company, a nonprofit, or a mom-and-pop,...


Zero to One: Notes on Startups, or How to Build the Future

by Peter Thiel & Blake Masters

#1 NEW YORK TIMES BESTSELLER

If you want to build a better future, you must believe in secrets.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create....


Your Team Dynamics and the Dynamics of Your Team (Chapter 6 from Disrupt Together)

by Stephen, Jr. Spinelli & Heather Mcgowan

Teams can't innovate if they can't work together well. Fortunately, you can plan for highly effective team dynamics. Now, discover exactly how to do this, and how to integrate team dynamics into a complete innovation...


The Role of Learning Styles in Innovation Team Design (Chapter 5 from Disrupt Together)

by Stephen, Jr. Spinelli & Heather Mcgowan

To build teams that can successfully innovate, you must understand the diverse learning styles your team will need, and how to get the best from each individual contributor. Now, discover how to successfully...


Leveraging Ethnography to Predict Shifting Cultural Norms (Chapter 7 from Disrupt Together)

by Stephen, Jr. Spinelli & Heather Mcgowan

Radical globalization, technological and economic change, and environmental pressures are revolutionizing cultural norms, generating powerful new opportunities for disruptive innovation. The techniques of ethnography...


Framing the Vision for Engagement (Chapter 3 from Disrupt Together)

by Stephen, Jr. Spinelli & Heather Mcgowan

Framing a powerful vision for engagement is critical to achieving sustainable, profitable business innovation. Now, discover how to do this, and how to integrate your vision into a complete innovation framework...


Becoming a Strategic Organization (Chapter 2 from Disrupt Together)

by Stephen, Jr. Spinelli & Heather Mcgowan

Sustaining effective innovation is today's #1 business challenge. Success begins with strategy. Effective strategy begins with becoming a strategic organization. Now, discover how to do this, and how to integrate...


Opportunities in Branding - Benefits of Cross-Functional Collaboration in Driving Identity (Chapter 16 from Disrupt Together)

by Stephen, Jr. Spinelli & Heather Mcgowan

Collaborative innovation teams can deliver immense value by helping organizations create brand strategies that are more relevant, holistic, impactful, and actionable. Now, discover exactly how to bring innovation...


Disrupting Yourself - Launching New Business Models from Within Established Enterprises (Chapter 15 from Disrupt Together)

by Stephen, Jr. Spinelli & Heather Mcgowan

Most innovators don't have the luxury of starting from scratch: they must launch new business models within existing enterprises. Now, discover powerfully effective ways to do this, integrating new business...


Interdisciplinarity, Innovation, and Transforming Healthcare (Chapter 14 from Disrupt Together)

by Stephen, Jr. Spinelli & Heather Mcgowan

Healthcare presents unique challenges for innovators. Its problems are complex, and resist single-domain solutions, and require an interdisciplinary, system-level perspective. This challenges comfortable patterns...


Broad Thinking - Connecting Design and Innovation with What Women Want (Chapter 13 from Disrupt Together)

by Stephen, Jr. Spinelli & Heather Mcgowan

Women buy or influence 85% of all consumer purchases, control 73% of household spending, and make 69% of household health decisions. However, research consistently demonstrates that women are not satisfied with...