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E-Book Marketing Exposed

by John Mcload

Table of Contents E-Books – Profit-Pulling Powerhouses 5 How to Use E-books for Marketing and Promotion 6 Why Sell E-Books? 8 How to Write an E-Book 11 How to Price Your E-Book 14 Steps to Publishing Success...


Big Data - Big Business

by Elina Mirca

The term "Big Data" describes the exponential growth and accessibility of data; both structured and unstructured. Datasets are usually complex, and require sophisticated tools and methods of data analysis in...


Entrepreneurship in Europe (Routledge Revivals): The Social Processes

by Robert Goffee & Richard Scase

The changing character of the economies in Eastern and Western Europe are leading more people to start their own businesses. This volume, first published in 1987, highlights the trends developing over the closing...


Women in Charge (Routledge Revivals): The Experiences of Female Entrepreneurs

by Robert Goffee & Richard Scase

Why do women start their own businesses? Is it solely because they are searching for financial success, or for other reasons? On the basis of detailed interviews with a number of women who have started their...


Got Your Attention?: How to Create Intrigue and Connect with Anyone

by Sam Horn

Did you know:

• Goldfish, yes, goldfish, have longer attention spans than we humans do?

• One in four people abandons a website if it takes longer than four seconds to load?

Imagine if there were ways, in...


Born Globals, Networks, and the Large Multinational Enterprise: Insights from Bangalore and Beyond

by Shameen Prashantham

Focusing on international entrepreneurship, this research book explores the accelerated internationalization of young firms. Known variously as international new ventures (INVs) or "born globals," such firms...


The Entrepreneurial University: Context and Institutional Change

by Lene Foss & David v. Gibson

Global recessions and structural economic shifts are motivating government and business leaders worldwide to increasingly look to "their" universities to stimulate regional development and to contribute to national...


Entrepreneurship for the Creative and Cultural Industries

by Bonita Kolb

Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have...


How to Become a Millionaire Entrepreneur Starting from Scratch

by Dario Abate

Do you want to be rich? Do you want to be successful creating something on your own? Become boss of a company with many employees? In one word, do you dream of becoming a great entrepreneur? Here, this is the...


Entrepreneurial Learning: New Perspectives in Research, Education and Practice: New Perspectives in Research, Education and Practice

by David Rae & Catherine L. Wang

This book explores the development of the rapidly evolving field of entrepreneurial learning by bringing together contributions from an international team of researchers, who offer new understanding of its emerging...


Ethnic Chinese Entrepreneurship in Malaysia: On Contextualisation in International Business Studies

by Michael Jakobsen

The study of ethnic Chinese in Southeast Asia has a long tradition. What is most striking in these studies is just how difficult it is to generalise about this ethnic group in the region. Whether or not they...


Handbook of East Asian Entrepreneurship

by Tony Fu-Lai Yu & Ho-Don Yan

With the shift of the global economic gravity toward emerging economies and the roaring economic growth of the past three decades in China, East Asian catching-up growth strategies have profound implications...


The Economics of Knowledge Generation and Distribution: The Role of Interactions in the System Dynamics of Innovation and Growth

by Pier Paolo Patrucco

Contemporary capitalistic systems have been undergoing profound transformations determined by the transition towards the so-called knowledge based economy, i.e. a competitive system based on the capabilities...


Enterprising Initiatives in the Experience Economy: Transforming Social Worlds

by Britta Timm Knudsen, Dorthe Refslund Christensen & Per Blenker

Over the last decade, the close relationship between culture and economy - or "the experience economy" - has risen on the agenda.  Although there is an established research field for analysing the economic...


Lean Customer Development: Building Products Your Customers Will Buy

by Cindy Alvarez

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and...


Employment Agency Success

by Vincent Gabriel

I enjoyed my stint in teaching employment laws and HR practice and policy to groups of students from the Trade Unions, the HR departments of multi-national companies and the personnel department of small and...


The Rise and Decline of Small Firms (Routledge Revivals)

by Jonathan Boswell

First published in 1973, this title examines the development patterns of small businesses. It considers why people found firms; the factors that contribute to entrepreneurial success; problems of management...


Business Planning for New Ventures: A guide for start-ups and new innovations

by David Butler

Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful...


Pimento Map

by Cédric Donck, Béatrice De Mahieu & Pierre-Alexandre Losson

Is this a good idea for a company?

Do I have a sound business plan?

Is this a good startup to invest in?

These are questions that always surface in the world of seedling startups. Whether you are an entrepreneur,...


Innovation, Globalization and Firm Dynamics: Lessons for Enterprise Policy

by Anna M. Ferragina, Erol Taymaz & Kamil Yilmaz

This book is about the relationship between firm dynamics, innovation and globalization, the processes that are essential for long term economic growth and welfare creation. This volume deals with these three...