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CIM Coursebook 08/09 Assessing the Marketing Environment

by Diana Luck

BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding...


The Way of Innovation: Master the Five Elements of Change to Reinvent Your Products, Services, and Organization

by Kaihan Krippendorff

"For the first time, someone has captured the essence of innovation and given us a truly fresh language to guide and enhance [the] process." --Verne Harnish, founder of Entrepreneurs' Organization (EO), CEO...


CIM Coursebook Introductory Certificate in Marketing

by Neil Botten & David Harris

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


Handbook of Hospitality Strategic Management

by Michael Olsen & Jinlin Zhao

Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews...


Business-Focused IT and Service Excellence

by David Miller

A revolutionary, new service excellence model that creates more accurate alignment between service providers and business customers. IT remains crucial to the ongoing success of most businesses, and David Miller's...


Global Information Systems

by Dorothy E E Leidner & Tim Kayworth

Information technology has had a major impact on individuals, organizations and society over the past 50 years. There are few organizations that can afford to ignore IT and few individuals who would prefer to...


Effective Internal Communication

by Lyn Smith & Pamela Mounter

Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which...


Running Your Own Boarding Kennels: The Complete Guide to Kennel and Cattery Management

by David Cavill

With an increasing demand for quality kennel accommodation for dogs and cats, a good boarding kennel is a sound investment and can provide a healthy income if run efficiently. Running your own Boarding Kennels,...


Marketing Research for Non-Profit, Community and Creative Organizations

by Bonita Kolb

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold....


Healthy Child Healthy World: Creating a Cleaner, Greener, Safer Home

by Christopher Gavigan

Learn how to Create a Cleaner, Greener, Safer Home ? from Christopher Gavigan and the trusted experts at Healthy Child Healthy World.

Healthy Child Healthy World is the essential guide for parents! All parents...


Wikinomics: How Mass Collaboration Changes Everything

by Don Tapscott

The acclaimed bestseller that's teaching the world about the power of mass collaboration.

Translated into more than twenty languages and named one of the best business books of the year by reviewers around...


Increasing Personal Efficiency

by Russell H. Conwell

Famed Baptist minister Russell Conwell knew a thing or two about personal efficiency. During his career, he worked as a soldier, a church leader, a lawyer, a journalist, a biographer, and a bestselling self-help...


The Key to Success

by Russell H. Conwell

Self-made man and renowned Baptist minister Russell Conwell helped to usher in a paradigm shift in Christian thinking in the late nineteenth and early twentieth centuries -- and also managed to help remake the...


Excellence Every Day: Make the Daily Choice-Inspire Your Employees and Amaze Your Customers

by Lior Arussy

Addressing all levels of the corporate ladder, from customer service to the CEO, this business-savvy handbook explores "The Excellence Myth," revealing a new philosophy of excellence to help individuals and...


Handbook of Hospitality Operations and IT

by Peter Jones

Handbook of Hospitality Operations and IT provides an authoritative resource for

critical reviews of research into both operations and IT management. Internationally

renowned scholars provide in-depth essays and...


Action Reflection Learning: Solving Real Business Problems by Connecting Learning with Earning

by Isabel Rimanoczy & Ernie Turner

Its simple yet essential principle can make an unforgettable impact on your practice and revolutionize the way adult learners learn.


Leading Global Projects

by William Youngdahl & Robert T. T. Moran

This book is a must-read for anyone responsible for projects and initiatives that span functional and geographical divides. Authors Moran and Youngdahl bring extensive experience and learning from industry practice...


Total Relationship Marketing

by Evert Gummesson

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketing but are...


Managing IT Projects For Business Change: From risk to success

by Jeff Morgan & Chris Dale

This book will empower experienced project managers and their business counterparts to understand and manage the risks of challenging business change projects. Providing principles and guidance, it shows project...


Evaluating Information Systems

by Zahir Irani & Peter Love

The adoption of Information Technology (IT) and Information Systems (IS) represents significant financial investments, with alternative perspectives to the evaluation domain coming from both the public and private...