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The Way of Innovation: Master the Five Elements of Change to Reinvent Your Products, Services, and Organization

by Kaihan Krippendorff

"For the first time, someone has captured the essence of innovation and given us a truly fresh language to guide and enhance [the] process." --Verne Harnish, founder of Entrepreneurs' Organization (EO), CEO...


CIM Coursebook Introductory Certificate in Marketing

by Neil Botten & David Harris

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


Handbook of Hospitality Strategic Management

by Michael Olsen & Jinlin Zhao

Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews...


Business-Focused It and Service Excellence

by David Miller

A revolutionary, new service excellence model that creates more accurate alignment between service providers and business customers. IT remains crucial to the ongoing success of most businesses, and David Miller's...


McGraw-Hill's GMAT, 2009 Edition

by James Hasik, Stacey Rudnick & Ryan Hackney

  • 6 complete exams with fully explained answers in the book-only edition
  • Includes special strategies for getting into the best MBA programs, from choosing the right program to surviving in business school
  • Valuable...


Global Information Systems

by Dorothy E E Leidner & Tim Kayworth

Information technology has had a major impact on individuals, organizations and society over the past 50 years. There are few organizations that can afford to ignore IT and few individuals who would prefer to...


Effective Internal Communication

by Lyn Smith & Pamela Mounter

Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which...


Running Your Own Boarding Kennels: The Complete Guide to Kennel and Cattery Management

by David Cavill

With an increasing demand for quality kennel accommodation for dogs and cats, a good boarding kennel is a sound investment and can provide a healthy income if run efficiently. Running your own Boarding Kennels,...


Marketing Research for Non-Profit, Community and Creative Organizations

by Bonita Kolb

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold....


Healthy Child Healthy World: Creating a Cleaner, Greener, Safer Home

by Christopher Gavigan

Learn how to Create a Cleaner, Greener, Safer Home ? from Christopher Gavigan and the trusted experts at Healthy Child Healthy World.

Healthy Child Healthy World is the essential guide for parents! All parents...


Wikinomics: How Mass Collaboration Changes Everything

by Don Tapscott

The acclaimed bestseller that's teaching the world about the power of mass collaboration.

Translated into more than twenty languages and named one of the best business books of the year by reviewers around...


Increasing Personal Efficiency

by Russell H. Conwell

Famed Baptist minister Russell Conwell knew a thing or two about personal efficiency. During his career, he worked as a soldier, a church leader, a lawyer, a journalist, a biographer, and a bestselling self-help...


The Key to Success

by Russell H. Conwell

Self-made man and renowned Baptist minister Russell Conwell helped to usher in a paradigm shift in Christian thinking in the late nineteenth and early twentieth centuries -- and also managed to help remake the...


Excellence Every Day: Make the Daily Choice-Inspire Your Employees and Amaze Your Customers

by Lior Arussy

Addressing all levels of the corporate ladder, from customer service to the CEO, this business-savvy handbook explores "The Excellence Myth," revealing a new philosophy of excellence to help individuals and...


Handbook of Hospitality Operations and It

by Peter Jones

Handbook of Hospitality Operations and IT provides an authoritative resource for

critical reviews of research into both operations and IT management. Internationally

renowned scholars provide in-depth essays and...


Action Reflection Learning: Solving Real Business Problems by Connecting Learning with Earning

by Isabel Rimanoczy & Ernie Turner

Action learning has quickly become a tool used by organizations for solving their critical and complex problems. In this revised edition of Optimizing the Power of Action Learning, award winning author Dr. Michael...


McGraw-Hill's Conquering GMAT Verbal and Writing

by Doug Pierce

  • Hundreds of U.S. graduate business programs require the GMAT for admission
  • GMAT testing centers can be found in 100 countries catering to the more than 90,000 international students who take the exam


Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations

by Leonard L. Berry & Kent D. Seltman

Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees....


Leading Global Projects

by William Youngdahl & Robert T. T. Moran

This book is a must-read for anyone responsible for projects and initiatives that span functional and geographical divides. Authors Moran and Youngdahl bring extensive experience and learning from industry practice...


Total Relationship Marketing

by Evert Gummesson

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketing but are...