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The CMO's Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World

by Peter Friedman

It's a terrific time to be a senior marketing leader-if you're prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO's Social Media Handbook,...


Activate!: Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age

by Gal S Borenstein

Fact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed C-Suite...


Brand Shift: The Future of Brands and Marketing

by David Houle & Owen Shapiro

In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect...


The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business

by Mark Satterfield

We’re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius...


Born to Buy: The Commercialized Child and the New Consumer Cult

by Juliet B. Schor

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising...


The Definitive Guide to Marketing Analytics and Metrics (Collection)

by Cesar Brea, Rajkumar Venkatesan & Paul Farris

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price!

 

3 authoritative...


Giovanni Pintori. The Stark Tension between Flair and Discretion.

by Massimiliano Musina

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive...


Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

by Brian Halligan & Dharmesh Shah

Attract, engage, and delight customers online

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written...


All Thumbs

by Michael Dru Kelley

With mobile devices being in our hands virtually 24/7 and now reaching a penetration rate covering the vast majority of adult Americans and nearly half of the world's population, businesses of all sizes must...


How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

by Anne Marie

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With...


The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success

by Paul Roetzer

Discover what's possible when the art and science of marketing collide

The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success...


How to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your Business

by Jamie Turner & Reshma Shah

Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and...


Successful Direct Marketing in a Week: Teach Yourself eBook Epub

by Partick Forsyth

Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday:...


Successful Direct Marketing in a Week: Teach Yourself

by Partick Forsyth

Learn in a week, what the experts learn in a lifetime. Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday:...


The History of Marketing Science

by Russell S Winer & Scott A Neslin

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from...


BEYOND CHARITY: How to Increase Profit Through Innovative Strategic Partnership - Cause Marketing 2.0

by DAVID S MARSHALL

Why is marketing such an overwhelming concept and why is it so difficult to find new marketing ideas? In these pages you will uncover a new way of leveraging cause to increase both profits and impact. Learn...


The Management of Luxury: A Practitioner's Handbook

by Benjamin Berghaus, Günter Müller-Stewens & Sven Reinecke

In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers...


Marketing Communications

by Lynne Eagle, Stephan Dahl & Barbara Czarnecka

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles...


Relationship Management and the Management of Projects

by Hedley Smyth

Relationship Management and the Management of Projects is a guide to successfully building and managing relationships as a project manager and in the project business.

Relationship management is a core skill...


Action Research for Professional Selling

by Peter McDonnell & Jean McNiff

Action Research for Professional Selling is about selling. It is also about studying and improving your practice as a salesperson. By doing this you can increase your sales, raise your professionalism and show...