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Sales teams have the potential to do great work.
Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components of effective teamwork,...
Dimensions of experience as a key to successful experiential strategies
First discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions...
A brand new collection of practical, up-to-the-minute SEO advice from one of the world's leading experts, now in a convenient e-format, at a great price!
4 authoritative eBooks teach you everything you need to...
A brand new collection of authoritative guides to marketing innovation, now in a convenient e-format, at a great price!
4 authoritative eBooks deliver state-of-the-art guidance for more innovative, more effective,...
A brand new collection of state-of-the-art guides to business innovation and transformation...4 authoritative books, now in a convenient e-format, at a great price!
4 authoritative eBooks help you infuse innovation...
3 breakthrough guides to building, revitalizing, and sustaining great brands – and profiting from them!
In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any...
This book lays out a specific path for a buyer to properly prepare and implement a plan to get their home under contract in 45 days or less. This plan features tips and ideas to put the home in top condition,...
A global-innovation expert offers a new perspective on how consumers think and how to develop products and services that affect their everyday lives.
Who are your next customers—not just the ones you are serving...
The leaders of Razorfish share their strategies for merging marketing and IT
To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains...
Scientific marketing research delivers proven marketing tactics and tips
The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing,...
"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David Aaker...
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedydelivers...
Kick your business into high gear with this fast, fun, pull-no-punches guide.
Create compelling whiteboard presentations to engage your customers and win their business
Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual...
Rethink your business model to incorporate the power of "user" experiences
What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative...
Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge,...
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand...
The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it...
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating...
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...
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