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The Power of Creative Selling

by Earl Prevette

Creative selling is both a science and an art. The science teaches you what to do, and the art teaches you how to do it. Creative selling is the ability and art of increasing the satisfaction of the prospect...


Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Specialfrom Portfolio)

by Jay Baer & Erica Campbell Byrum

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.

Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead...


Hooked: How to Build Habit-Forming Products

by Nir Eyal & Ryan Hoover

How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there...


Digital or Death: Digital Transformation - The Only Choice for Business to Survive, Smash, and Conquer

by Dominic M Mazzone

Digital or Death is the first book on the world of digital strategy that won't bore you to sleep. It takes an entertaining, highly informative real world approach with enough information and energy to get you...


The Reinvention  of Marketing

by Deborah Malone

The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry...


Aesop's Keys to Profitable Marketing

by Betsy Kruger

AESOP'S KEYS TO PROFITABLE MARKETING "Want to generate more profits? Dr. Kruger lays out easy-to-follow ways to increase your profits," testifies Ken Bernhardt, Taylor E. Little Regents Professor of Marketing...


The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

by Joel Beckerman & Tyler Gray

A guide to the effective use of sound in marketing, revealing the surprising ways sound can influence our emotions, opinions, and preferences


Boost your company's profits:  A practical guide to smart marketing

by Samantha Reece

Do you want to create smart marketing strategies that will generate benefits and profits, beyond your wildest dreams? This step by step guide will help any savvy business owner to create their own strategy and...


Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

by Ted Wright

DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN

"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright

It may not be the oldest...


Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

by Ryan Holiday

A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials,...


consumer Behaviour and economic growth

by Henri Baudet & Henk van der Meulen

These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption.

The introductory chapter...


Public Relations in the Nonprofit Sector: Theory and Practice: Theory and Practice

by Richard D. Waters

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely...


Consumer Behaviour: A Practical Guide

by Gordon R. Foxall

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical...


consumer profiles: An introduction to psychographics

by Barrie Gunter & Adrian Furnham

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics....


capitalism and the consumer

by Fred Henderson

Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part...


What's Your Business?: Corporate Design Strategy Concepts and Processes

by Claire T. Tomlins

What's Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication...


Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

by Pam Didner

Engage Customers Around the World with Cross-Regional Content Marketing

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search...


The CMO's Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World

by Peter Friedman

It's a terrific time to be a senior marketing leader-if you're prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO's Social Media Handbook,...


Activate!: Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age

by Gal S Borenstein

Fact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed C-Suite...


Brand Shift: The Future of Brands and Marketing

by David Houle & Owen Shapiro

In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect...