Business & economics / Marketing

New Releases

icon Subscribe to feed

Browse

Best Selling

New Releases

 

Category

Delete Marketing

 

In category

Research (75)

Direct (36)

Multilevel (25)

Industrial (13)

Telemarketing (9)

 

Language

English (1103)

French (145)

German (101)

Spanish (52)

Italian (84)

 

Protection

All (1103)

DRM Free (86)

DRM (1017)

More options

The Success Guide For Developing Customers For Life: Tools and Strategies For Effectively Doing Business in the Changing Marketplace

by Walter L Smith III

“When the normal cycles of business and life, challenges the effectiveness and profitability of an individual, company or organization, real-time solutions, bottom-line results, and models for "best practice...


Marketing Unplugged - Spotting the Elephants in the Room

by Suman Srivastava

Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions...


Don't Buy A Duck: Stop Wasting Money & Only Do Marketing That Works

by Derek Champagne

With over a 15+ year career in the marketing space, Champagne has amassed a treasure trove of knowledge on branding and marketing, and shares his sometimes candid, often chuckle-worthy, and always clear advice...


The DIY Musician's Radio Handbook

by D Grant Smith

“In the DIY Musician’s Radio Handbook, D Grant Smith provides without a doubt the most comprehensive and actionable guide for independent musicians who want airplay. Too many artists keep themselves in the...


COMPASS LAW FIRM RANKINGS

by Alexander Gendlin

Law firm rankings have established themselves around the world as the means for evaluating law firms and lawyers. Chambers and Partners alone covers over 190 countries. This book will provide answers to the...


Relevance Raises Response: How to Engage and Acquire Mobile Marketing

by BOB BENTZ

RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time.  Mobile offers the ability to laser target your audience by providing the best...


The Boomer's Ultimate Guide to Social Media Marketing: Learn How to Navigate the Digital Highway

by Kalynn Amadio

Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social...


Flair: Design Your Daily Work, Products, and Services to Energize Your Customers, Colleagues, and Audiences

by Jim Poage & Jennifer Poage

Learn how to add WOW! to your products, services, and everyday work in order to increase sales as well as advance your career.

What makes certain products gain mass appeal, acquire a dedicated following, and...


Author Launch Pad - How to Generate Free Publicity for your Book

by Kerry McDuling

Every author believes that their newly published book is special and unique, and therefore deserves to be read. However, many authors are unsure exactly how to get their book to market. A few authors manage...


Release the Power of ENTANGLED MARKETING™: Moving Beyond Engagement

by Sebastian Jespersen, Stan Rapp & Diana Blumensen

Entangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business...


Inside Content Marketing: EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism

by Theresa Cramer

Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer’s savvy guidance demystifies...


Hug Your Haters: How to Embrace Complaints and Keep Your Customers

by Jay Baer

Haters are not your problem. . . .

Ignoring them is.

 

Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close...


Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships

by Barbara Thomas

Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally...


Markendising: Today's must-know information for getting ahead of the shopper curve

by Eric Howerton & Alex Ahmad

Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.

They want their shopping needs to be met in a way...


The Conversion Code

by Chris Smith

"If you need more traffic, leads and sales, you need The Conversion Code."

Neil Patel co-founder Crazy Egg

"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code...


Six Rules of Brand Revitalization, Second Edition: Learn the Most Common Branding Mistakes and How to Avoid Them

by Larry Light & Joan Kiddon

Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization,...


The Marketing Book

by Michael J. Baker & Susan Hart

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice....


The Practice of the Meal: Food, Families and the Market Place

by Benedetta Cappellini, David Marshall & Elizabeth Parsons

Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes....


Truth in Marketing: A theory of claim-evidence relations

by Thomas Boysen Anker

Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not...

Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly,...


Optimizing AdWords: A Guide to Using, Mastering, and Maximizing Google AdWords

by Paige Miller

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications. It provides a big picture overview of the AdWords...