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Ladders & Trampolines

by Musa Kalenga

Dynamic young business marketer and strategist Musa Kalenga introduces us to Ladders and Trampolines, his model for how to be effective in the competitive arena of contemporary marketing. The concept of a Ladder...

Fans on Fire! : How to Skyrocket Your Leads, Sales, and Reputation with the Most Trusted Form of Marketing

by Tom P Kenemore

Want to scare an entrepreneur? Have them do an online search on their business name followed by “reviews”!

Online reviews may be scary, but 9 out of 10 sales are influenced by online reviews. What will you...


by Scott Stratten & Alison Stratten

Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would...

It Only Takes One: How to Create the Right Idea--and Then Make It Happen

by John Emmerling

“A lively and informative account of the creative process and how it works by someone who obviously knows.” —George Plimpton, editor of The Paris Review

“Finally, a GPS for finding your great ideas.”...

Brand Admiration: Building A Business People Love

by C. Whan Park, Deborah J. MacInnis & Andreas B. Eisingerich

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous...

LinkedIn for Personal Branding: The Ultimate Guide

by Sandra Long

Your online presence matters more than ever in today’s global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before...

The 5 Secret Cue Cards to answer objections successfully

by Tania Bianchi

These cue cards are part of the series: "THE SECRET CUE CARDS" on how to instantly improve your communication for outstanding results and success in life. Always want to have a ready answer? These professional...

Why People Buy: Motivation Research and Its Successful Application

by Louis Cheskin

In this 1959 classic, Louis Cheskin presents his insights into human motivation as expressed in purchasing decisions.

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

by Shama Hyder & Chris Brogan

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named “Social media’s zen master of marketing” by Entrepreneur magazine and One of LinkedIn’s “Top Voices” in Marketing...

Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers

by Andreas Hinterhuber & Todd C. Snelgrove

Value-based pricing-pricing a product according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of a product...

The Speaker's Edge: The Ultimate Go-To Guide for Locating and Landing Lots of Speaking Gigs

by Ken Lizotte & Alan Weiss

Speakers for business and nonprofit events are sought out every day by meeting planners and program directors. Those who get the call are typically those who fill a specific need and can boast appropriate credentials...

Asian Security Handbook: Terrorism and the New Security Environment

by William M. Carpenter, David G. Wiencek & James R. Lilley

This thoroughly revised and updated edition of Asian Security Handbook focuses on the new challenges to security in the Asia-Pacific region presented by international terrorism. It reviews old security realities...

How to Write a Marketing Plan

by John Westwood

Is a step-by-step guide to researching and writing a marketing plan and uses the development of a plan for a fictitious company to help explain the process.

The Strategy and Tactics of Pricing: New International Edition

by Tom Nagle, John Hogan & Joseph Zale

For undergraduate introduction to Market Pricing courses.

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing shows readers how...

The New Rules of Sales and Service

by David Meerman Scott

The essential roadmap for the new realities of selling when buyers are in charge

Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in...

Think Simple: How Smart Leaders Defeat Complexity

by Ken Segall

Simplicity is arguably the most potent weapon in business—attracting customers, motivating employees, helping outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks.



Research Frontiers on the International Marketing Strategies of Chinese Brands

by Zuohao Hu, Xi Chen & Zhilin Yang

This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g....

The Influence of Values on Consumer Behaviour: The value compass

by Erik Kostelijk

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations...

Tactical SEO: The Theory and Practice of Search Marketing

by Lee Wilson

Rather than focusing on the latest techniques, Tactical SEO provides a deeper analysis of SEO's underpinning concepts and its real value for businesses.

Creative Marketing Tools for Coaches: Use Your Natural Gifts to Attract Your Ideal Clients

by Sharon Good

Professional coaches are often great at what they do, but hate or fear marketing their practice to connect with clients. Creative Marketing Tools for Coaches helps coaches (and other self-employed professionals)...