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Ultimate Guide to Instagram for Business

by Kim Walsh Phillips

Social media marketing expert and strategist Kim Walsh Phillips shows business owners, practitioners, and marketers how to invest in Instagram-enhanced efforts that reach today's visual consumers, engage with...


HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

by Harvard Business Review, Philip Kotler, Andris Zoltners & Manish Goyal et al.

If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions...


Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

by Sean Ellis & Morgan Brown

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept...


The Road to Recognition

by Seth Price & Barry Feldman

The Road to Recognition is the guide for developing a personal brand to accelerate your professional success in the age of digital media.

Authors are well known bloggers. Combined social media and email network...


Sink or Swim Faster!

by Chaz M Ross-Munro

Sink or Swim Faster! has everything you need to make your first year marketing for a professional service firm a huge success.  Inside, you'll find: A 30-Day Jump Start Plan to quickly onboard yourself; A simple...


Are You Brand Dead?

by Yulia Saksen, Judy Tham & Kimming Yap

Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can’t we just leave it to the marketing guys?

Are You Brand Dead? is a light-hearted and essential guide book...


How to be a Marketing Genius

by Tony Melvin

Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That’s equivalent to over $25 million today.

Claude codified his techniques in 1923 in a book called Scientific...


Reengineering Retail

by Doug Stephens & Joseph Pine

PROVEN SERIES: Harold Kalman wrote the first edition thirty years ago to high acclaim, and did a Vancouver edition five years ago that continues to sell year after year. International travelers and architecture...


Jumpstart Your Platform

by Scott La Counte

Platform. It can make or break a writer. If you have it, then get ready for publishers to offer you contracts; and if you don’t? Let me kindly introduce you to the slush pile.

Whether you are a writer or another...


Sales EQ

by Jeb Blount & Anthony Iannarino

The New Psychology of Selling

The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history....


Behind the Cover

by Karen Rowe

Writing a book is a game changer for your business. It can increase your credibility, get you more clients, allow for strategic partnerships and let you charge higher rates. You already know you are long overdue...


Why Women Buy

by Dawn Jones & Sherry Prindle

  • Research-based material on gender differences to propel a sales career.
  • 7 tools to help salespeople close more deals with women.
  • Women control $4.4 trillion in spending in the US.
  • The author's first ebook was...


Online or Flatline: The Small Business Owner's Guide to Digital Marketing

by Nick Choat

Digital marketing is a daunting task for many small business owners. It often seems intimidating and complicated, and the benefits are not easily measured, but without it, many businesses die out. In Online...


Brand Is Destiny

by Marc H. Rudov

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs...


Commercial Nationalism and Tourism

by Leanne White

This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and...


Secret Sauce: How to Pack Your Messages with Persuasive Punch

by Harry MILLS

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE...


Tandem Leadership: How Your #2 Can Make You #1

by Gina Catalano

Lead your business to greater success with less work and less stress!


Scientific Advertising

by De Clau C. Hopkins

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood....


Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing

by Santiago Lopez

This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the...


Superconsumers

by Eddie Yoon

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions...