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The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

by Andrew Essex

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.

The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription...


Tested: The Dream is Free but the HU$TLE comes at a cost

by ALPESH H PATEL

From the African bush to the streets of London, from the souks of Tangier and the concrete jungle of Hong Kong to the bling of Dubai and back to mother Africa; this is a riveting true story of what happens when...


Geek Nerd Suit

by Chuck Densinger, Brooke Niemiec & Mason Thelen

In their scramble to reach customers, many business leaders start acquiring mass amounts of data. Others create incredibly complex analytics. Some think the answers come from the top. What is often lost in this...


Lean Smarketing

by Nikolaas Van Riet

This booklet’s goal is to provide an introduction to smarketing and hopes to provide some new tactics, based on growth hacking, in implementing a smarketing approach. 

For readers new to this field, and to...


Ultimate Guide to Instagram for Business

by Kim Walsh Phillips

Social media marketing expert and strategist Kim Walsh Phillips shows business owners, practitioners, and marketers how to invest in Instagram-enhanced efforts that reach today's visual consumers, engage with...


Do You Know What a Book Publicist Does?: A Guide for Creating Your Own Campaigns

by Claire McKinney

Are you an author? Is your book about to be published? Are you wondering how to promote your book? 

Over the years, Claire McKinney has found that the lack of information on how book promotion works has left...


HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

by Harvard Business Review, Philip Kotler & Andris Zoltners

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.

If you read nothing else on sales, read these 10 articles. We've combed through...


HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

by Harvard Business Review, Philip Kotler, Andris Zoltners & Manish Goyal et al.

If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions...


A Primer in Financial Data Management

by Martijn Groot

A Primer in Financial Data Management describes concepts and methods, considering financial data management, not as a technological challenge, but as a key asset that underpins effective business management....


Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

by Sean Ellis & Morgan Brown

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept...


The Road to Recognition

by Seth Price & Barry Feldman

The Road to Recognition is the guide for developing a personal brand to accelerate your professional success in the age of digital media.

Authors are well known bloggers. Combined social media and email network...


Sink or Swim Faster!

by Chaz M Ross-Munro

Sink or Swim Faster! has everything you need to make your first year marketing for a professional service firm a huge success.  Inside, you'll find: A 30-Day Jump Start Plan to quickly onboard yourself; A simple...


Are You Brand Dead?: The Creativeans BrandBuilder? Approach To Building Your Brand

by Yulia Saksen, Judy Tham & Kimming Yap

Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can’t we just leave it to the marketing guys?

Are You Brand Dead? is a light-hearted and essential guide book...


Are You Brand Dead?

by Yulia Saksen, Judy Tham & Kimming Yap

Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can’t we just leave it to the marketing guys?

Are You Brand Dead? is a light-hearted and essential guide book...


Digital Marketing in the Zone: The Ultimate System for Digital Marketing Success

by David Reske

The complete guide to building confidence and achieving success in digital marketing.


How to be a Marketing Genius

by Tony Melvin

Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That’s equivalent to over $25 million today.

Claude codified his techniques in 1923 in a book called Scientific...


How to Create a Trade Mark, Protect it and Build your Brand: Liam Birkett

by Liam M Birkett

You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money...


Reengineering Retail

by Doug Stephens & Joseph Pine

PROVEN SERIES: Harold Kalman wrote the first edition thirty years ago to high acclaim, and did a Vancouver edition five years ago that continues to sell year after year. International travelers and architecture...


Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

by Zoe Fraade-Blanar & Aaron M. Glazer

An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture.

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities...


Contemporary Consumer Culture Theory

by John F. Sherry & Eileen M Fischer

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture...