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I'm not buying it: How to turn today's skeptical Millennials into loyal customers.

by Christopher W Anderson

A first hand look at how Millennials will change the face of the economy. Soon to represent the largest generational buying group and largest traveling segment of the population, Millennials behave drastically...


STOP Letting Your Customers Down: How to Build a Better Digital Experience

by Brett Bair

For decades, online marketers have been waiting for technology to catch up to their needs and visions. As odd as it sounds in our incredibly tech-savvy and tech-saturated world, marketers have long known that...


The Shoeshine Boy

by Walter Reinhard

In a nutshell, this material invites the reader to embark on a journey of discovery as he joins Ramon, the orphan child of a poverty-stricken family from a South American slum, in an adventure that will span...


Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python

by Thomas W. Miller

Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing...


Hot For Cold Calling in 45 Minutes: How to Boost Your Success Rate on the Phone

by Tim Taxis & Christiane Gierke

Nobody likes cold calling. At the same time, the phone is and remains the most effective way to get qualified appointments with new business clients. The question is: How can the initial contact by phone be...


But first, let me tweet it

by Mariagiulia Haag

The objective of this work is to demonstrate how the Digital Marketing can actually represent an important economical opportunity for B2B companies and how it should evolve from being just an occasional and...


Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis

by Nicole Matejic

Avoid becoming a #PRFail with a solid social media strategy

Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having...


Simple Steps to Ultimate Freedom: Easy Ways For Mums To Succeed From Home

by Viola Tam

Have you ever wondered how a stay-at-home mum can easily make more money from home?, What would it be like having an extra pay cheque coming in so that you can make lifestyle choices? Imagine not having to drop...


SPINOLOGY: Transform Your Media Spin Into Business Gold

by Sherry Klinger & Ph.D., Wendy P. Basil

Spinology: Transform Your Media Spin Into Business Gold Includes the breakthrough field of In-Depth Public Relations™. Our expanding media universe has opened up infinite possibilities for the person or enterprise...


The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

by Craig Dempster & John Lee

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm

The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements...


Billions

by Tom Doctoroff & Martin Sorrell

This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with...


Personalized Digital Advertising: How Data and Technology Are Transforming How We Market

by Diaz Nesamoney

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it!

 

Digital advertising and marketing are...


The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy

by Kim Ann King

To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible....


Think Round: How To Own The Future By Focusing 100% Of Your Company On Customers & Consumers 100% Of The Time

by Martha R. Pease & Michael J. Campbell

Think Round shows that the key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, organic reinvention, adroit board management or stunning...


Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

by Josh Weltman & Jon Hamm

The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light...


Rural China: Economic and Social Change in the Late Twentieth Century: Economic and Social Change in the Late Twentieth Century

by Jie Fan, Thomas Heberer & Wolfgang Taubmann

This book reports the findings of two field studies conducted between 1993 and 2001 in seven townships and six provinces in China. The authors describe the process of rural urbanization and its related economic,...


Captivology

by Ben Parr

Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace? Why do some musicians grow as popular as Beyoncé, while others never make the charts? Why do some nonprofits,...


Rethinking Prestige Branding: Secrets of the Ueber-Brands

by Wolfgang Schaefer & JP Kuehlwein

Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them.


The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

by Robbie Kellman Baxter

In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing...


Customer IMPACT Agenda: Doing Business from the Customer's Perspective

by Phil Winters

For a customer strategy to be effective in the acquisition of new customers and the strengthening of existing relationships, it needs to reach them throughout their entire purchase decision cycle. To achieve...