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YouthNation

by Matt Britton

Youth is no longer an ageit's a commodity

YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to...


YouthNation: Building Remarkable Brands in a Youth-Driven Culture

by Matt Britton

Youth is no longer an ageit's a commodity

YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to...


Personalized Digital Advertising: How Data and Technology Are Transforming How We Market

by Diaz Nesamoney

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it!

 

Digital advertising and marketing are...


Marketing Analytics: A Practical Guide to Real Marketing Science

by Mike Grigsby

Learn about marketing science techniques and how to apply them without fear to compete more effectively in the marketplace.


The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy

by Kim Ann King

To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible....


Think Round: How To Own The Future By Focusing 100% Of Your Company On Customers & Consumers 100% Of The Time

by Martha R. Pease & Michael J. Campbell

Think Round shows that the key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, organic reinvention, adroit board management or stunning...


Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

by Josh Weltman & Jon Hamm

The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light...


Rural China: Economic and Social Change in the Late Twentieth Century: Economic and Social Change in the Late Twentieth Century

by Jie Fan, Thomas Heberer & Wolfgang Taubmann

This book reports the findings of two field studies conducted between 1993 and 2001 in seven townships and six provinces in China. The authors describe the process of rural urbanization and its related economic,...


Captivology

by Ben Parr

Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace? Why do some musicians grow as popular as Beyoncé, while others never make the charts? Why do some nonprofits,...


Buyer Personas

by Adele Revella

See your offering through the buyer's eyes for more effective marketing

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's...


Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

by Adele Revella

See your offering through the buyer's eyes for more effective marketing

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's...


Rethinking Prestige Branding: Secrets of the Ueber-Brands

by Wolfgang Schaefer & JP Kuehlwein

Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them.


The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

by Robbie Kellman Baxter

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed-and how you can use them to lead your company to the top of the food chain

For decades, consumers and businesses...


Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time

by Dave Taylor, Joel Comm & Guy Kawasaki

Tweet your company to the top of the market with a tailored approach to Twitter

Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage....


Customer IMPACT Agenda: Doing Business from the Customer's Perspective

by Phil Winters

For a customer strategy to be effective in the acquisition of new customers and the strengthening of existing relationships, it needs to reach them throughout their entire purchase decision cycle. To achieve...


Principles of Retailing

by John Fernie, Suzanne Fernie & Christopher Moore

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles...


Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

by David Butler & Linda Tischler

Expert advice from Coca-Cola’s vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing...


The Automatic Customer: Creating a Subscription Business in Any Industry

by John Warrillow

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what...


The Wallet Allocation Rule

by Timothy L. Keiningham, Lerzan Aksoy, Luke Williams & Alexander J. Buoye

Customer Loyalty Isn't Enough—Grow Your Share of Wallet

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by...


The Wallet Allocation Rule: Winning the Battle for Share

by Timothy L. Keiningham, Lerzan Aksoy & Luke Williams

Customer Loyalty Isn't Enough-Grow Your Share of Wallet

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid...