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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...
The branding bible for today’s globalized world
Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet...
New York Times bestseller
What makes things popular?
If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and...
Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization before it can formulate a marketing plan....
Want more clients? Better clients? Here's how! Complete with worksheets, exercises and all-new examples.
This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching...
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization...
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market...
Expert advice on how to succeed in the mobile market!
Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how...
The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound,...
The Road Map for a New Era in Retail
The Retail Revival documents the rise of an incredible new era of consumerism leading to a complete redefinition of what retail is. The book provides perspective on how massive...
Want to Influence More Prospects to Say "Yes" to Your Message? What you will discover in this book has the power to transform your results exponentially-because it will simplify your message, amplify retention,...
Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuversall inside, battle-tested, and ready to employ.
The Father of Guerrilla Marketing, Jay Conrad...
Results-driven strategies for lead-generation marketing success.
The secret to turning online prospects into paying customers.
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee....
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both...
This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth...
Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date...
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position...
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