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Giovanni Pintori. The Stark Tension between Flair and Discretion.

by Massimiliano Musina

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive...


Marketing for the Developing Company (RLE Marketing)

by John Winkler

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice...


Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

by Brian Halligan & Dharmesh Shah

Attract, engage, and delight customers online

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written...


Expanding Disciplinary Space: On the Potential of Critical Marketing

by Douglas Brownlie, Paul Hewer & Mark Tadajewski

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing...


How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

by Anne Marie

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With...


Sports Marketing: A Strategic Perspective, 5th edition

by Matthew D. Shank & Mark R. Lyberger

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the...


Industrial Advertising Copy (RLE Marketing)

by R. Bigelow Lockwood

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part...


The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success

by Paul Roetzer

Discover what's possible when the art and science of marketing collide

The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success...


How to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your Business

by Jamie Turner & Reshma Shah

Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and...


Retailing in Emerging Markets: A Policy and Strategy Perspective

by Malobi Mukherjee, Richard Cuthbertson & Elizabeth Howard

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took...


Marketing in Developing Countries (Rle Marketing)

by G. S. Kindra

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and...


Market Management and Project Business Development

by Hedley Smyth

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable...


Adding Value (Rle Marketing): Brands and Marketing in Food and Drink

by Geoffrey G. Jones & Nicholas J. Morgan

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing...


Organization and Marketing (Rle Marketing)

by Peter Spillard

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need...


Marketing Organisation (Rle Marketing)

by Nigel Piercy

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:...


The Advertising Agency (Rle Marketing): Procedure and Practice

by Floyd Y. Keeler & Albert E. Haase

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest...


Marketing (Rle Marketing): The Management Way

by Arnold K. Weinstein

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing...


Marketing Budgeting (Rle Marketing): A Political and Organisational Model

by Nigel Piercy

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just...


Corporate Innovation (Rle Marketing): Marketing and Strategy

by Gordon Foxall

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both...


Strategic Marketing Management (Rle Marketing)

by Gordon Foxall

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements...