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Industrial Advertising Copy (RLE Marketing)

by R. Bigelow Lockwood

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part...


The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success

by Paul Roetzer

Discover what's possible when the art and science of marketing collide

The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success...


How to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your Business

by Jamie Turner & Reshma Shah

Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and...


Retailing in Emerging Markets: A Policy and Strategy Perspective

by Malobi Mukherjee, Richard Cuthbertson & Elizabeth Howard

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took...


Marketing in Developing Countries (Rle Marketing)

by G. S. Kindra

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and...


Market Management and Project Business Development

by Hedley Smyth

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable...


Adding Value (Rle Marketing): Brands and Marketing in Food and Drink

by Geoffrey G. Jones & Nicholas J. Morgan

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing...


Organization and Marketing (Rle Marketing)

by Peter Spillard

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need...


Marketing Organisation (Rle Marketing)

by Nigel Piercy

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:...


The Advertising Agency (Rle Marketing): Procedure and Practice

by Floyd Y. Keeler & Albert E. Haase

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest...


Marketing (Rle Marketing): The Management Way

by Arnold K. Weinstein

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing...


Marketing Budgeting (Rle Marketing): A Political and Organisational Model

by Nigel Piercy

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just...


Corporate Innovation (Rle Marketing): Marketing and Strategy

by Gordon Foxall

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both...


Strategic Marketing Management (Rle Marketing)

by Gordon Foxall

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements...


Tourism Marketing and Management in the Caribbean (Rle Marketing)

by Dennis J. Gayle & Jonathan N. Goodrich

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism...


Innovation and New Product Marketing (Rle Marketing)

by David F. Midgley

This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can...


Competitive Marketing (Rle Marketing): A Strategic Approach

by John O'Shaughnessy

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated...


The Rise and Fall of Mass Marketing (Rle Marketing)

by Richard S. Tedlow & Geoffrey G. Jones

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the...


Marketing and Marketing Assessment (Rle Marketing)

by J. L. Sewell

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated...


Managing Marketing Information (Rle Marketing)

by Nigel Piercy & Martin Evans

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques...