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The Third Screen, New Edition: The Ultimate Guide to Mobile Marketing

by Chuck Martin

Completely revised and updated, this award-winning book by bestselling author Chuck Martin is the essential handbook to mobile marketing strategies.


Cracking the Code: Leveraging Consumer Psychology to Drive Profitability: Leveraging Consumer Psychology to Drive Profitability

by Steven S. Posavac

Filled with solid, actionable information and advice, this unique handbook focuses on how knowledge of the


The Science and Art of Branding

by Giep Franzen & Sandra E. Moriarty

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer...


The Power of Creative Selling

by Earl Prevette

Creative selling is both a science and an art. The science teaches you what to do, and the art teaches you how to do it. Creative selling is the ability and art of increasing the satisfaction of the prospect...


Customer-Centric Marketing: Supporting Sustainability in the Digital Age

by Neil Richardson, Jon James & Neil Kelley

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices....


Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

by Peter Cheverton

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key...


Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

by P.M. Rao & Joseph A. Klein

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the...


Women of the Kakawin World: Marriage and Sexuality in the Indic Courts of Java and Bali

by Helen Creese

In this fascinating study the lives and mores of women in one of the least understood but most densely populated areas of the world are unveiled through the eyes of generations of court poets. For more than...


Always On: Digital Brand Strategy in a Big Data World

by Arve Peder Øverland

It's a given in today's online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Always On provides an understanding...


Effective Client Management in Professional Services: How to Build Successful Client Relationships

by Jack Berkovi

Effective Client Management in Professional Services explains how firms become client-centric, providing a comprehensive, pragmatic guide to the Client relationship journey, from identifying potential Clients...


Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

by Jay Baer & Erica Campbell Byrum

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.

Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead...


Hooked: How to Build Habit-Forming Products

by Nir Eyal & Ryan Hoover

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there...


Digital or Death: Digital Transformation - The Only Choice for Business to Survive, Smash, and Conquer

by Dominic M Mazzone

Digital or Death is the first book on the world of digital strategy that won't bore you to sleep. It takes an entertaining, highly informative real world approach with enough information and energy to get you...


The Reinvention  of Marketing

by Deborah Malone

The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry...


Aesop's Keys to Profitable Marketing

by Betsy Kruger

AESOP'S KEYS TO PROFITABLE MARKETING "Want to generate more profits? Dr. Kruger lays out easy-to-follow ways to increase your profits," testifies Ken Bernhardt, Taylor E. Little Regents Professor of Marketing...


The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

by Joel Beckerman & Tyler Gray

A guide to the effective use of sound in marketing, revealing the surprising ways sound can influence our emotions, opinions, and preferences


Advertising and Violence: Concepts and Perspectives

by Nora J. Rifon, Marla B Royne & Les Carlson

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal...


The Strategic Use of Stories in Organizational Communication and Learning

by Terrence L. Gargiulo

Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book presents a cutting edge approach to improving organizational...


To Kill the King: Post-Traditional Governance and Bureaucracy

by David John Farmer

To Kill the King sketches post-traditional consciousness in terms of three rejuvenating concepts - thinking as play, justice as seeking, and practice as art. In a series of critical essays on each of these concepts,...


Transformational Public Service: Portraits of Theory in Practice: Portraits of Theory in Practice

by Cheryl King & Lisa Zanetti

Everyone who aspires to more effective public service should read this book. It provides a compelling antidote to the managerial focus of theory and practice in public administration. Written with the aim of...