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Unmarketing: Stop Marketing. Start Engaging.

by Scott Stratten

From one of the leading experts in viral and social marketing-market your business effectively to today's customers

For generations, marketing has been hypocritical. We've been taught to market to others in ways...


Winning with Customers: A Playbook for B2B

by Jerry D. Alderman, D. Keith Pigues & Karel Czanderna

Do Your Customers Make More Money Doing Business With You?

Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.

Companies...


The 24-Hour Customer

by Adrian C. Ott

Time is not money.

Time is more important than money.

Today's customers are overwhelmed, overworked, and overstressed, and it seems that everyone—from CEOs to soccer moms—is short on time and inundated with...


Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

by Robbin Phillips, Greg Cordell & Geno Church

Develop and harness a powerful, sustainable word-of-mouth movement

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community...


Kellogg on Marketing

by Bobby J. Calder, Alice Tybout & Philip Kotler

The business classic, fully revised and updated for today's marketers

The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues...


Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

by Ernan Roman

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology,...


...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

by Maribeth Kuzmeski

Combine social media with traditional marketing techniques for breakthrough results!

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach...


...and the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

by Maribeth Kuzmeski

Combine social media with traditional marketing techniques for breakthrough results!

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach...


...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

by Maribeth Kuzmeski

Combine social media with traditional marketing techniques for breakthrough results!

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach...


Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

by Chris Brogan & Julien Smith

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition

Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to...


Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

by Barry D. Libert

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As...


The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate

by Clara Shih

NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!

  • Five new chapters: planning/metrics, customer service, and much more
  • New and revamped case...


Creating Powerful Brands

by Leslie de de Chernatony

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this...


Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue

by Jim F. Kukral

Drive Web traffic and take your business into the future

In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue....


The Buying Brain: Secrets for Selling to the Subconscious Mind

by A.K. Pradeep

If You Understand Brain Basics, You'll Sell More

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances...


What Women Want: The Global Market Turns Female Friendly

by Paco Underhill

PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service...


Diffusion of Innovations, 4th Edition

by Everett M. Rogers

Since the first edition of this landmark book was published in 1962,

Everett Rogers's name has become "virtually synonymous with the study

of diffusion of innovations," according to Choice. The second and

third...


Managing New Product and Process Development: Text Cases

by Steven C. Wheelwright

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors...


CIM Revision Cards: Delivering Customer Value

by Ray Donnelly

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


A Quick Start Guide to Podcasting: Create Your Own Audio and Visual Material for iPods, Blackberries, Mobile Phones and Websites

by Mark Harnett

The Quick-Start Guide to Podcasting will help you understand the practical tasks that need to be completed in order to create easily downloable audio and visual material for the web.