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The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

by Roman Hiebing & Scott Cooper

The planning guide marketers have relied on for two decades-updated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionals' go-to guide for creating plans that...


I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man

by Rick Padulo

Rick Padulo and his company Padulo Integrated Inc. created vastly successful advertising campaigns for Leon's Furniture, Black's Photography, and Zeller's, among many other businesses. Now one of Canada's top...


The Experience Economy, Updated Edition

by Pine Joseph & James Gilmore

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic,...


The Design of Things to Come: How Ordinary People Create Extraordinary Products

by Craig M. Vogel, Jonathan M. Cagan & Peter Boatwright

The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body...


Addressing Customer Paradoxes in the Digital World

by Eric Falque & Sarah-Jayne Williams

The digital world is barely 20 years old, yet it continues to dramatically transform how customers transact, relate and experience your brand.

Customers are empowered by digital but they seem to want incompatible...


Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant

by Linda M Orr

Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant will fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals...


Infinite Possibility: Creating Customer Value on the Digital Frontier

by B. Joseph Pine II & Kim C. Korn

" Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences-memorable events that...


Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads

by Bud E. Smith

Sams Teach Yourself Facebook® for Business in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to profit from...


Win / Loss Reviews: A New Knowledge Model for Competitive Intelligence

by Rick Marcet

An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them.

Every sales opportunity, whether won or lost, has useful nuggets of information that...


Marketing For Success: Flash

by Jonathan Gabay

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Marketing for Success helps you to take...


Guerrilla Marketing During Tough Times

by Jay Conrad Levinson

This treasure-trove of marketing tactics will help readers weather the toughest times with exercises to help them focus their energy on the areas of business they must change.


Launch: How to Quickly Propel Your Business Beyond the Competition

by Michael A. Stelzner

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with...


The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers

by MaryLee Sachs

Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making...


The Principles of Islamic Marketing

by Baker Ahmad Alserhan

The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of...


Hispanic Marketing

by Felipe Korzenny & Betty Ann Korzenny

Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It's about marketing strategies that tap into the passion of Hispanic consumers...


Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

by Eric Taylor & David Riklan

The best of the best strategies from leading marketers

There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques,...


The Medicine Man of Business: Unblocking the Profit Pathways

by Terry Patryluk

Today's sales and business leaders are often so busy driving to the net in the "game of survival" that they forget to assess their own performance-as well as those they lead. As a result, key areas crucial to...


What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

by Robert Mcmath

Those ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed...


The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

by Gad Saad

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While...


Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

by Stephen Denny

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout...