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Healthcare Relationship Marketing: Strategy, Design and Measurement

by Ira J. Haimowitz

This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and...


Premium by Design: How to Understand, Design and Market High End Products

by Marco Bevolo, Alex Gofman & Howard Moskowitz

Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes,...


How to Make Money with Email Marketing

by Robert Scott Corbett

Why you need to do serious email marketing--plus practical tips and steps for getting powerful business results from email, fast!

Press ""send,"" make money. Is it really that easy? Before I show you how to...


How to Make Money Marketing Your Business on YouTube

by Jamie Turner

Discover powerful, proven ways to use YouTube to attract new clients and customers!

You've probably watched video on YouTube or other user-generated video sites such as HowCast, Flickr, or DailyMotion. But did...


Sams Teach Yourself Google AdWords in 10 Minutes

by Bud E. Smith

 

Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use...


Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

by Chris Baggott & Ali Sales

Praise for EMAIL MARKETING by the NUM8ERS

"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing...


At the Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared

by Gale , CPA Crosley & Debbie Stover

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new future. This innovative book is told...


Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

by Tim Calkins, Alice M. Tybout & Philip Kotler

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic,...


Buying Trances: A New Psychology of Sales and Marketing

by Joe Vitale

Praise for Buying Trances

"The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have...


Agricultural Marketing: Structural Models for Price Analysis

by James Vercammen

The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as oil and metals,...


Rocking the Ages: The Yankelovich Report on Generational Marketing

by J. Walker Smith & Ann S. Clurman

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes,...


Differentiate or Die: Survival in Our Era of Killer Competition

by Jack Trout & Steve Rivkin

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the...


There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed!

by Joe Vitale & Jeffrey Gitomer

Praise for THERE'S A CUSTOMER BORN EVERY MINUTE

"Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible....


The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

by Mark Joyner

Your customers are going to give you three seconds to make the sale.

Do you know what to say in those three seconds?

The marketing methods of the past are losing effectiveness as consumers are getting smarter...


The Facebook Marketing Book

by Dan Zarrella & Alison Zarrella

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active...


Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business

by Günter Umbach

Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you...


The E-Code: 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly--Using Only E-mail!

by Joe Vitale & Jo Han Mok

Use e-mail to boost your income-today!

The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct...


Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are

by David McNally & Karl D Speak

NEW EDITION, REVISED AND UPDATED In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image....


Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself

by Erik Deckers

Use Social Media to Build a Great Personal Brand–and a Great Career!

 

Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal...


Customer Service: New Rules for a Social-Enabled World

by Peter Shankman

Use Social and Viral Technologies to Supercharge your Customer Service!

 

Using social media, you can deliver amazing customer service–and generate an army of fans who’ll promote you in good times, and...