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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

by David Wesley & Gloria Barczak

Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition...


Marketing 3.0: From Products to Customers to the Human Spirit

by Philip Kotler

Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are...


Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

by Joel Comm

The best guide to using Twitter to market to consumers-revised and better than ever

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging...


Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

by Kevin Daum & Daniel A. Turner

Don't just get your message out. ROAR it out!

In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston,...


Social Media Metrics: How to Measure and Optimize Your Marketing Investment

by Jim Sterne

The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important...


Red Fire Branding: Creating a Hot Personal Brand So That Customers Choose You!

by Liz Goodgold

How do you create a hot personal brand and have customers for life? What is the key to making your brand synonymous with success? 'Red Fire Branding' focuses on how to implement branding techniques to make your...


Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

by Gabe Zichermann & Joselin Linder

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.

Gamification is revolutionizing the web and mobile apps.

Innovative startups like Foursquare and Swoopo, growth...


Advanced Theory and Practice in Sport Marketing

by Eric Schwarz & Jason Hunter

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory...


Nation Branding

by Keith Dinnie

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques...


The Integration Imperative: Erasing Marketing and Business Development Silos -- Once and for All -- In Professional Service Firms

by Suzanne C. Lowe

When it comes to competing effectively, achieving financial success, and delivering optimal client service, professional and B2B firms keep looking for the Holy Grail in all the wrong places: "Hire big-time...


Mobile Marketing: Finding Your Customers No Matter Where They Are

by Cindy Krum

Mobile Marketing

Finding Your Customers No Matter Where They Are

 

Use Mobile Marketing to Supercharge Brands, Sales, and Profits!

 

Using brand-new mobile marketing techniques, you can craft campaigns that...


Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution,

by Monique Reece

In this book, one of the world’s leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish...


Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas

by Doug Hall

This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What...


Agile Excellence for Product Managers: A Guide to Creating Winning Products with Agile Development Teams

by Greg Cohen

Organizations are constantly struggling with complex development projects and are in search for a few, straightforward, and easy to learn methods to help deal with their problems. For this reason, more and more...


Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

by Jagmohan Raju & Z. John Zhang

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from...


Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

by Mark Jeffery

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets,...


Social Media 101: Tactics and Tips to Develop Your Business Online

by Chris Brogan

100 ways to tap into social media for a more profitable business

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social...


Sales Promotion: How to Create, Implement & Integrate Campaigns That Really Work

by Roddy Mullin

Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize...


Marketing Research Kit for Dummies

by Michael Hyman PhD & Jeremy Sierra PhD

The tools you need to identify, obtain, record, and analyze data

Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most...


Get Seen: Online Video Secrets to Building Your Business

by Steve Garfield & David Meerman Scott

The era of online video has arrived—now make it work for your business

In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent...