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The Vibe: The Marketing Handbook for Every Product, Service and Industry

by Gary Bertwistle

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's...


App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want

by Ken Yarmosh

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses...


Create the Perfect Brand: Teach Yourself

by Paul Hitchens & Julia Hitchens

Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects...


Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

by Kevin Nalty & David Meerman Scott

Promote your product using the most visceral form of socialmedia-online video

Learn how to create cost-effective videos, engage yourcustomers, compel them to measurable behaviors (awareness, intent,and purchase),...


CIM Coursebook Assessing the Marketing Environment

by Diana Luck

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


Unmarketing: Stop Marketing. Start Engaging.

by Scott Stratten

From one of the leading experts in viral and social marketing-market your business effectively to today's customers

For generations, marketing has been hypocritical. We've been taught to market to others in ways...


Winning with Customers: A Playbook for B2B

by Jerry D. Alderman, D. Keith Pigues & Karel Czanderna

Do Your Customers Make More Money Doing Business With You?

Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.

Companies...


The 24-Hour Customer

by Adrian C. Ott

Time is not money.

Time is more important than money.

Today's customers are overwhelmed, overworked, and overstressed, and it seems that everyone—from CEOs to soccer moms—is short on time and inundated with...


Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

by Robbin Phillips, Greg Cordell & Geno Church

Develop and harness a powerful, sustainable word-of-mouthmovement

How did the 360-year-old scissor company, Fiskars, double itsprofit in key markets just by realizing its customers had alreadyformed a community...


Kellogg on Marketing

by Bobby J. Calder, Alice Tybout & Philip Kotler

The business classic, fully revised and updated for today'smarketers

The second edition of Kellogg on Marketing provides aunique and highly regarded perspective on both the basics ofmarketing and on new issues...


...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

by Maribeth Kuzmeski

Combine social media with traditional marketing techniques for breakthrough results!

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach...


...and the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

by Maribeth Kuzmeski

Combine social media with traditional marketing techniques forbreakthrough results!

While social media is doing much to change the marketinglandscape, it doesn't mean you have to take an either/or approachbetween...


...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

by Maribeth Kuzmeski

Combine social media with traditional marketing techniques for breakthrough results!

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach...


Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

by Chris Brogan & Julien Smith

The New York Times and Wall Street Journalbestseller-now in a new, updated paperback edition

Today's online influencers are Web natives who trade in trust,reputation, and relationships, using social media to...


Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

by Barry D. Libert

It's time to join Social Nation and prosper! This book willshow you, as an employee, customer or partner, how to use newsocial technologies, make yourself heard, and produce betterproducts and services. As a...


The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate

by Clara Shih

NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!

  • Five new chapters: planning/metrics, customer service, and much more
  • New and revamped case...


Creating Powerful Brands

by Leslie de de Chernatony

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this...


Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue

by Jim F. Kukral

Drive Web traffic and take your business into the future

In todays social Web marketplace, attention equals revenue. Whenyou direct more attention online to your brand or business, youdrive more long-term revenue....


The Buying Brain: Secrets for Selling to the Subconscious Mind

by A.K. Pradeep

If You Understand Brain Basics, You'll Sell More

As much as 95% of our decisions are made by the subconsciousmind. As a result, the world's largest and most sophisticatedcompanies are applying the latest advances...


Built to Love: Creating Products That Captivate Customers

by Peter Boatwright & Jonathan Cagan

Offers data-driven proof that products and services appealing to customer's emotional needs outsell the competition Provides a clear method and set of tools to enable companies to develop high emotion products...