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Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

by Eric Taylor & David Riklan

The best of the best strategies from leading marketers

There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques,...


The Medicine Man of Business: Unblocking the Profit Pathways

by Terry Patryluk

Today's sales and business leaders are often so busy driving to the net in the "game of survival" that they forget to assess their own performance-as well as those they lead. As a result, key areas crucial to...


What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

by Robert Mcmath

Those ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed...


The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

by Gad Saad

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While...


Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

by Stephen Denny

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout...


Music, Movies, Meanings, and Markets

by Morris Holbrook

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.? The book examines other work on music...


The Third Screen: Marketing to Your Customers in a World Gone Mobile

by Chuck Martin

Expert, cutting edge information for marketing to the generation of shoppers who purchase goods and services on cellphones and tablets.


Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

by Tina Wells

Understand and market to the newest wave of millennials

Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur...


Distribution Channels: Understanding and Managing Channels to Market

by Julian Dent

Distribution Channels examines the chain that makes a product available for market and how this can be used for optimum product delivery. Includes accessing and servicing markets and customers, controlling brands,...


The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement

by Damian Ryan & Calvin Jones

The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons...


Take Charge Product Management: Take Charge of Your Product Management Development; Tips, Tactics, and Tools to Increase Your Effectiveness as a Produ

by Greg Geracie

Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven approach to product management - one that recognizes...


The Complete Guide to Selling and Marketing to Affluent Customers: Everything You Need to Know to Attract and Keep Wealthy Customers

by Tamsen Butler

The world is full of potential customers, but there are none more desirable than those among the wealthiest. Careful about their investments and purchases, it can be hard to effectively market a product or service...


Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age

by Gert Laursen

Expert guidance on information management for optimum customer intelligence processes

Providing essential guidance for information management, this book helps you understand the basics of information management,...


Outsmarting Google: SEO Secrets to Winning New Business

by Evan Bailyn & Bradley Bailyn

 “There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through...


Enchantment: The Art of Changing Hearts, Minds, and Actions

by Guy Kawasaki

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity....


Guerrilla Marketing Field Guide: 30 Powerful Battle Maneuvers for Non-Stop Momentum and Results

by Jay Levinson & Jeannie Levinson

Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ.

The Father of Guerrilla Marketing, Jay Conrad...


How to Make Money with Social Media Optimization

by Robert Scott Corbett

Master ""SMO"": the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.

The steep growth of online social networking sites like...


Thinking Beyond the Obvious: A Simple Concept that Drives Business Success

by Robert Mano

Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an...


Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig

Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear.


Brand Success: How the World's Top 100 Brands Thrive and Survive

by Matt Haig

With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it's simply...