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Make the Sale Happen Before Lunch: 50 Cut-to-the-Chase Strategies for Getting the Business Results You Want (PAPERBACK)

by Stephan Schiffman

"Stephan Schiffman can make a believer, and a winner, out of almost anyone!"

-Ken and Daria Dolan, former hosts of CNN's Dolans Unscripted

All great salespeople have one skill in common: They know how to build...


Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

by David Meerman Scott

Launch effective real-time communications to win in today's always-on world

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable....


The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

by Paul Roetzer

Build a disruptive marketing agency for the modern age

The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall...


Campaign It!: Achieving Success Through Communication

by Alan Barnard & Chris Parker

Campaign It! will improve the way you communicate and so enable you to achieve your desired outcomes more effectively and efficiently.


Guerrilla Marketing for Coaches: Six Steps to Building Your Million-Dollar Coaching Practice

by Jay Conrad Levinson & Andrew Neitlich

Guerrilla Marketing for Coaches provides the first practical guide on the market for coaches who want to fill their practice with desirable clients, and then build a firm that generates wealth. Readers of this...


Ethics in Marketing

by Patrick E. Murphy, Gene R. Laczniak & Andrea Prothero

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's...


Thumbonomics

by Heather Lutze

Join the conversation ... People are talking about your company online ... Do you know what they are saying? You should.

If you are a CEO, Business Owner or Marketer, would you like to: get ahead of your competitors;...


Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

by Brent Dykes

Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes!

While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts...


Building Strong Brands

by David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value...


The DragonSearch Online Marketing Manual: How to Maximize Your SEO, Blogging, and Social Media Presence: How to Maximize Your SEO, Blogging, and Socia

by Ric Dragon

Get noticed! Create a powerful online marketing platform that draws customers-and increases profits

There are few guarantees in business today, but here's one: If your message or product isn't easy to find online,...


Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

by Barry Barnes & John Barlow

The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In EVERYTHING...


The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

by Clarke Caywood

The definitive guide to PR and communications-updated with the newest social media and brand-reputation tools and techniques

The most authoritative, comprehensive resource of its kind, The Handbook of Strategic...


Great Legal Marketing: How Smart Lawyers Think, Behave and Market to Get More Clients, Make More Money, and Still Get Home in Time for Dinner

by Benjamin W, III Glass

Marketing legal services is tougher than ever for solo and small firm lawyers. There are more lawyers, more websites, and more media choices than ever before. In the past, lawyers have tried to differentiate...


The Power of Product Platforms

by Marc H. Meyer & Alvin P. Lehnerd

Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at...


Great Marketing: Bullet Guides

by Fabienne Reynolds

Open this book and you will

Communicate creatively

Beat the competition

Create brilliant strategy

Really know your market


Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

by John Morgan

Ditch traditional corporate branding to create a powerful, recognizable brand

Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and...


49 Marketing Secrets (That Work) to Grow Sales

by Ronald Finklestein

Finklestein noticed that many small business owners don't understand marketing; therefore they don't know whom to trust with their money. This book is intended to provide valuable marketing information and sound...


Model: The Ugly Business of Beautiful Women

by Michael Gross

The definitive story of the international modeling business—and its evil twin, legalized flesh peddling—Model is a tale of beautiful women empowered and subjugated; of vast sums of money; of sex and drugs,...


Pioneers in Marketing

by D.G. Brian Jones

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role...


The 4 A's of Marketing

by Jagdish Sheth & Rajendra Sisodia

The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers:...