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MicroMarketing: Get Big Results by Thinking and Acting Small

by Greg Verdino

Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos.

Where does your brand fit in?

In...


Marketing Island Destinations

by Acolla Lewis-Cameron & Sherma Roberts

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and...


The Referral Engine: Teaching Your Business to Market Itself

by John Jantsch

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.

The power of glitzy advertising and elaborate marketing campaigns...


Steal These Ideas!: Marketing Secrets That Will Make You a Star

by Steve Cone

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve...


Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History

by Steve Cone

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an...


Delivering Quality Service

by Valarie A. Zeithaml

Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to...


Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity

by Bernd H. Schmitt & Laura Brown

Is your company all bizz -- filled with professional managers, accountants, and financial planners who produce "smooth operations" but offer no customer savvy or soul? Or is it all buzz -- filled with talk,...


Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

by Michael Tasner

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing...


Full Brain Marketing for the Small Business: Merging Traditional, Digital & Social Media

by DJ Heckes

Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some...


Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle

by Susan M. Gunelius

Don’t Just Say It – Sell it!

You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages...


Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

by David Wesley & Gloria Barczak

Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition...


Marketing 3.0: From Products to Customers to the Human Spirit

by Philip Kotler

Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are...


Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

by Joel Comm

The best guide to using Twitter to market to consumers-revised and better than ever

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging...


Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

by Kevin Daum & Daniel A. Turner

Don't just get your message out. ROAR it out!

In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston,...


Social Media Metrics: How to Measure and Optimize Your Marketing Investment

by Jim Sterne

The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important...


Red Fire Branding: Creating a Hot Personal Brand So That Customers Choose You!

by Liz Goodgold

How do you create a hot personal brand and have customers for life? What is the key to making your brand synonymous with success? 'Red Fire Branding' focuses on how to implement branding techniques to make your...


Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

by Gabe Zichermann & Joselin Linder

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.

Gamification is revolutionizing the web and mobile apps.

Innovative startups like Foursquare and Swoopo, growth...


Advanced Theory and Practice in Sport Marketing

by Eric Schwarz & Jason Hunter

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory...


Nation Branding

by Keith Dinnie

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques...


The Integration Imperative: Erasing Marketing and Business Development Silos -- Once and for All -- In Professional Service Firms

by Suzanne C. Lowe

When it comes to competing effectively, achieving financial success, and delivering optimal client service, professional and B2B firms keep looking for the Holy Grail in all the wrong places: "Hire big-time...