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Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

by Barry D. Libert

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As...


The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate

by Clara Shih

NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!

  • Five new chapters: planning/metrics, customer service, and much more
  • New and revamped case...


Creating Powerful Brands

by Leslie de de Chernatony

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this...


Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue

by Jim F. Kukral

Drive Web traffic and take your business into the future

In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue....


The Buying Brain: Secrets for Selling to the Subconscious Mind

by A.K. Pradeep

If You Understand Brain Basics, You'll Sell More

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances...


Built to Love: Creating Products That Captivate Customers

by Peter Boatwright & Jonathan Cagan

Offers data-driven proof that products and services appealing to customer's emotional needs outsell the competition Provides a clear method and set of tools to enable companies to develop high emotion products...


What Women Want: The Global Market Turns Female Friendly

by Paco Underhill

PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service...


Diffusion of Innovations, 4th Edition

by Everett M. Rogers

Since the first edition of this landmark book was published in 1962,

Everett Rogers's name has become "virtually synonymous with the study

of diffusion of innovations," according to Choice. The second and

third...


Managing New Product and Process Development: Text Cases

by Steven C. Wheelwright

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors...


CIM Revision Cards: Delivering Customer Value

by Ray Donnelly

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


A Quick Start Guide to Podcasting: Create Your Own Audio and Visual Material for iPods, Blackberries, Mobile Phones and Websites

by Mark Harnett

The Quick-Start Guide to Podcasting will help you understand the practical tasks that need to be completed in order to create easily downloable audio and visual material for the web.


About Face: The Secrets of Emotionally Effective Advertising

by Dan Hill

About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential...


Heartselling: The Seven Magnets to Attract Customers

by Alexander Christiani

Heartselling is about selling from your heart and with your heart. It describes the paradigm shift from push marketing to pull marketing. Customers actively avoid pushy marketing and sales approaches and demand...


Global Marketing

by Michael R Czinkota & Ilkka A Ronkainen

Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.


Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success

by Tim Williams

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition...


Managing with Dual Strategies

by Derek F. Abell

Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic...


Conflict And The Web Of Group Affiliations

by George Simmel

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.


You Can Sell Anything

by Gary Goodman

Tips and techniques for selling products and services on the telephone!

This book shows you how to profit in the growing telemarketing boom. It is the most sophisticated telemarketing guidebook available. Written...


Markets and Majorities

by Steven M. Sheffrin

America's government intervenes in almost every aspect of its citizens' daily lives. From the air we breathe, to our health, wealth, and security, Americans wade through a vast political ocean. Unfortunately,...


Power Friending: Demystifying Social Media to Grow Your Business

by Amber Mac

"Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader...