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Managing New Product and Process Development: Text Cases

by Steven C. Wheelwright

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors...


CIM Revision Cards: Delivering Customer Value

by Ray Donnelly

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


A Quick Start Guide to Podcasting: Create Your Own Audio and Visual Material for iPods, Blackberries, Mobile Phones and Websites

by Mark Harnett

The Quick-Start Guide to Podcasting will help you understand the practical tasks that need to be completed in order to create easily downloable audio and visual material for the web.


About Face: The Secrets of Emotionally Effective Advertising

by Dan Hill

About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential...


Heartselling: The Seven Magnets to Attract Customers

by Alexander Christiani

Heartselling is about selling from your heart and with your heart. It describes the paradigm shift from push marketing to pull marketing. Customers actively avoid pushy marketing and sales approaches and demand...


Global Marketing

by Michael R Czinkota & Ilkka A Ronkainen

Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.


Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success

by Tim Williams

It’s not the best companies that prevail in the marketplace,but rather the best brands. The goal of business strategy is notjust to be better, but different. Learn how to build adifferentiating value proposition...


Managing with Dual Strategies

by Derek F. Abell

Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic...


Conflict And The Web Of Group Affiliations

by George Simmel

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.


You Can Sell Anything

by Gary Goodman

Tips and techniques for selling products and services on the telephone!

This book shows you how to profit in the growing telemarketing boom. It is the most sophisticated telemarketing guidebook available. Written...


Markets and Majorities

by Steven M. Sheffrin

America's government intervenes in almost every aspect of its citizens' daily lives. From the air we breathe, to our health, wealth, and security, Americans wade through a vast political ocean. Unfortunately,...


Power Friending: Demystifying Social Media to Grow Your Business

by Amber Mac

"Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader...


Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

by Michael Tasner

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing...


Pricing on Purpose: Creating and Capturing Value

by Ronald J. Baker

Pricing on Purpose explores the importance of pricing, oneof the four Ps (product, promotion, place, and price) of marketing,that is largely ignored in business literature. Pricing is theopportunity for a business...


Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

by Joe Vitale

Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a newspin to selling. Joe Vitale has taken hypnotic words to set theperfect sales environment and then...


Marketing Island Destinations

by Acolla Lewis-Cameron & Sherma Roberts

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and...


The Referral Engine: Teaching Your Business to Market Itself

by John Jantsch

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.

The power of glitzy advertising and elaborate marketing campaigns...


Steal These Ideas!: Marketing Secrets That Will Make You a Star

by Steve Cone

Working for nearly thirty years with and for leading companiesincluding Citigroup, American Express, Epsilon, Apple, andFidelity—with notable political and not-for-profit campaignsalong the way—Steve Cone...


Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History

by Steve Cone

Powerlines, the exceptional slogans that people remember long afterthe campaign ends, stand out from the barrage of marketing messagesconsumers face each day. A product, service, company, candidate, oran organization...


Delivering Quality Service

by Valarie A. Zeithaml

Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to...