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The Complete Idiot's Guide to Marketing, 2nd Edition

by Sarah White

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

€ Guerilla marketing

€ Marketing to Boomers and Latinos

€...


Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits

by Jay Conrad, President Levinson

The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent.

Levinson, the authority on big-business marketing on...


Mao in the Boardroom

by Gabriel Stricker

Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of...


How to Become a Marketing Superstar: Unexpected Rules that Ring the Cash Register

by Jeffrey J. Fox

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous...


Summary of The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised as Freedom - David Kupelian

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by David Kupelian in his book “The Marketing of Evil, How Radicals, Elitists, ad Pseudo-Experts Sell Us Corruption Disguised as...


How to Grow When Markets Don't

by Adrian Slywotzky

Though most companies claim to be growth oriented, surprisingly few actually achieve double-digit growth-and over the past 10 years, that percentage has steadily decreased.


A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by Scott Bedbury

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious...


The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

by Edward Keller & Jonathan Berry

One American in ten tells the other nine how to vote, where to eat, and what to buy. They are

The Influentials

Who are they? The most influential Americans -- the ones who tell their neighbors what to buy,...


Marketing channel strategy for consumer goods

by Sandra Burgemeister

This report is initiated to discuss the various marketing channel strategies for consumer goods. The generic term goods refers to products as well as services. The paper is divided into part A and part B. Part...


Event marketing

by Diego Rinallo

In the last few years, events have come to prominence as an important marketing communication tool. This book aims to provide conceptual models and instruments to manage effectively events to achieve communication...


The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life

by Melinda Davis

A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire --...


The Anatomy of Buzz: How to Create Word of Mouth Marketing

by Emanuel Rosen

A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights.

What turns a "sleeper"...


The New Market Leaders: Who's Winning and How in the Battle for Customers

by Fred Wiersema

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox...


The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management

by Jay Curry & Adam Curry

Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten...


Marketing Places

by Philip Kotler

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" --...


How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

by Jeffrey J. Fox

Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer....


Techno-Ready Marketing: How and Why Customers Adopt Technology

by A. Parasuraman & Charles L. Colby

Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing...


The Fourth Mega-Market, Now Through 2011: How Three Earlier Bull Markets Explain the Present and Predict the Future

by Ralph Acampora & Michael D'Angelo

A proven leader in the financial world explains the current bull market--and how to profit from it--by comparing it to the great bull markets of the past.

Were you surprised by Wall Street's incredible performance...


Make Your First Million in Network Marketing: Proven Techniques You Can Use to Achieve Financial Success

by Mary CHRISTENSEN

Building a flourishing Network Marketing business is ideal for people who want a business where they can set their own hours and choose who they work with—while they become financially secure. Readers will...


Simplicity Marketing: End Brand Complexity, Clutter, and Confusion

by Steven M. Cristol & Peter Sealey

For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In...