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Marketing Management

by Lisa Peñaloza, Nil Toulouse & Luca Massimiliano Visconti

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing...

The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

by Mari Smith & Guy Kawasaki

A top social media guru shares the secrets to expanding your business through relationships

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing."...

Reinvention Made Easy: Change Your Strategy Change Your Results

by Jim Mathis

Reinvention Made Easy is designed to make you UN-comfortable with the way you have been marketing, managing, selling, leading and serving people. Through provocative statements Mathis calls, "Indisputable Truths"...

Marketing Research with SAS Enterprise Guide

by Kristof Coussement, Nathalie Demoulin & Karine Charry

Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Using 236 screen shots and based on a step-by-step approach and real managerial situations,...

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

by Karen Post

Position your company to handle any brand crisis-instantly and effectively

Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!

Brand Turnaround...

Advanced Brand Management: Managing Brands in a Changing World

by Paul Temporal

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on...

The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealt

by Joe Rubino

Successful network marketing entrepreneurs share their secrets

In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques...

Steal These Ideas!: Marketing Secrets That Will Make You a Star

by Steve Cone

The marketer's guide to standing out from the crowd and connecting with consumers

As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up....

The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of theNew Economy

by Steve Stoute

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture....

Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

by David Langton & Anita Campbell

Effective creative strategies and campaigns for business owners or marketers

Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention....

Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

by Jim Cockrum

Simple, powerful marketing strategies every business can afford to implement

There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and...

Customers are the Answer to Everything: How to Get and Keep all the Customers Your Business Wants

by Martha Hanlon & Chris Williams

The goal of "Customers are the Answer to Everything" is to show each individual business how they can find customers suited for them and---even better---how their ideal customers can find them. The book content...

E-Marketing: Applications of Information Technology and the Internet Within Marketing

by Cor Molenaar

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing...

The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers

by Adam Metz

"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them,...

Kick Ass Business and Marketing Secrets: How to Blitz Your Competition

by Bob Pritchard

A complete course on the rules of marketing for today's climate

In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are...

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

by David Meerman Scott

David Meerman Scotts marketing bible has become a modern daybusiness classic.

This is the book every ambitious, forward-thinking, progressivemarketer or publicist has at the front of their shelf. Businesscommunication...

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

by Harry Macdivitt & Mike Wilkinson

A Groundbreaking Pricing Model for the New Business Landscape

Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.

When customers feel they are getting good value from your...

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

by Roman Hiebing & Scott Cooper

The planning guide marketers have relied on for two decades-updated and expanded

For more than 20 years, The Successful Marketing Plan has been the marketing professionals' go-to guide for creating plans that...

I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man

by Rick Padulo

Rick Padulo and his company Padulo Integrated Inc. created vastly successful advertising campaigns for Leon's Furniture, Black's Photography, and Zeller's, among many other businesses. Now one of Canada's top...

The Experience Economy, Updated Edition

by Pine Joseph & James Gilmore

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic,...