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Film Marketing

by Finola Kerrigan

Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream)...


Selling to the C-Suite:  What Every Executive Wants You to Know About Successfully Selling to the Top

by Nicholas A.C. Read & Dr. Stephen J. Bistritz

It's the goal of every salesperson: getting access to senior client executives-the C-Level decision makers responsible for approving top-dollar deals. Selling to the C-Suite is the first book that reveals how...


Managers Guide to Marketing, Advertising, and Publicity

by Barry Callen

Proven strategies that make sure your marketing message stands out from the rest

The average American is exposed to as many as 5,000 marketing messages per day, so it's more important than ever to create the...


Energize Growth Now: The Marketing Guide to a Wealthy Company

by Lisa Nirell

Praise for Energize Growth Now

"Effective, timely, balanced-this book captures the critical steps for growing a business the 'right way' and avoiding the usual pitfalls of a poor growth strategy."

Stephen R....


The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders

by Scott M. Davis & Philip Kotler

Praise for The Shift

"More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done."...


Real Estate 3.0: Using the Internet to Sell Your Home and Stop Paying Commissions to an Obsolete Agent

by James Joseph

This book has been written to educate real estate owners and sellers how the marketing of their property by the real estate sales community has changed to their detriment and to show them that is a solution...


CIM Coursebook: Project Management in Marketing

by Elwyn Cox, Matthew Housden & Lynn Parkinson

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing....


CIM Coursebook: The Marketing Planning Process

by Ray Donnelly, Graham Harrison & Phil Megicks

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing....


Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get

by Bill Glazer

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing...


Overpromise and Overdeliver (Revised Edition): How to Design and Deliver Extraordinary Customer Experiences

by Rick Barrera

The Wall Street Journal and BusinessWeek bestseller-fully revised and updated

The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to...


Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires

by Mark Joyner

PRAISE FOR Integration Marketing

"The most important book of the year."

—Codrut Turcanu, founder of Remarkable Blogging, www.RemarkableBlogging.com

"Mark Joyner's new book rocks! After reading it yesterday evening,...


CIM Coursebook: Delivering Customer Value Through Marketing

by Ray Donnelly & Colin Linton

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing....


The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches

by Jay Nagdeman

The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking...


Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers

by Bob Hutchins & Greg Stielstra

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired,...


Summary of The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised as Freedom - David Kupelian

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by David Kupelian in his book “The Marketing of Evil, How Radicals, Elitists, ad Pseudo-Experts Sell Us Corruption Disguised as...


Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible

by David A. LaBonte

"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."

Michael Purcell, Senior Vice President, Product Development, Global Cash...


Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

by Adam Morgan

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

The second edition of the international bestseller, now revised and updated for 2009, just in...


Marketing to the Social Web: How Digital Customer Communities Build Your Business

by Larry Weber

An updated and expanded Second Edition of the popular guide to social media for the business community

Marketers must look to the Web for new ways of finding customers and communicating with them, rather than...


Eboot Camp: Proven Internet Marketing Techniques to Grow Your Business

by Corey Perlman

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As...


The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

by Shep Hyken

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five...