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Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics

by Catherine Juon, Dunrie Greiling & Catherine Buerkle

This is the eBook version of the printed book.This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate...


Generation Ageless

by Ann Clurman, Ann S. Clurman & J. Walker Smith

Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers

Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age...


The Chasm Companion

by Paul Wiefels

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado,...


Often Wrong, Never in Doubt

by Donny Deutsch & Peter Knobler

It's not a question. It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right stuff—the one-in-a-hundred who gets to the top of their team, their...


Punk Marketing

by Mark Simmons & Richard Laermer

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations...


The Power of Business en Espanol: Seven Easy Ways to Understand Hispanic U

by Jose Cancela & Carlos Harrison

In The Power of Business en Español, Cancela, one of the most well-respected business experts in the Spanish-speaking world, provides readers with a guide to the exciting—yet often confusing—Spanish-language...


The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries & Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.


The 22 Immutable Laws of Branding

by Al Ries & Laura Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the...


War in the Boardroom

by Al Ries & Laura Ries

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think

There's a reason...


Inbound Marketing: Get Found Using Google, Social Media, and Blogs

by Dharmesh Shah, Brian Halligan & David Meerman Scott

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People...


100 Great Marketing Ideas

by Jim Blythe Blythe

Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world's best companies. Ideas provide...


Brand Leadership: Building Assets In an Information Economy

by David A. Aaker & Erich Joachimsthaler

Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership.

For the first time, Aaker and coauthor Erich...


The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

by Paul Chaney

Practical applications for using social media to boost your business

Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains...


CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers

by Paul Greenberg

Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration...


The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life

by Maribeth Kuzmeski

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals

In today's commoditized marketplace, no matter what product or service you sell, there's probably...


The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life

by Maribeth Kuzmeski

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals

In today's commoditized marketplace, no matter what product or service you sell, there's probably...


Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.

by Mitch Joel

Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.

The truth is, we no longer live in a world of six degrees of separation....


Flagship Marketing: Concepts and Places

by Tony Kent & Reva Brown

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept...


Twitterville

by Shel Israel

Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the...


Cover Your Assets and Become Your Own Liability: Self-Serving Destroys from Within

by Gene Landrum

Sacrifice Tomorrow for Today and You'll have Destroyed Tomorrow! While America was landing on the moon, Japan was landing in our living room. One nation focused on the conquest of space; the other on the conquest...