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Fundamentals of Advertising

by John Wilmshurst & Adrian Mackay

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated...


Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

by David A. Aaker

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support...


Managing Brand Equity

by David A. Aaker

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary...


Managing Customer Value: Creating Quality and Service That Customers Can Se

by Bradley Gale

Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale....


Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

by Sarah Durham

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations...


Points of Difference: Transforming Hormel

by Richard L Knowlton & Ron Beyma

POINTS OF DIFFERENCE describes how to transform a business in a dying industry into a leadership position in contemporary competitive niches. Hormel Foods did it by totally revamping its approach to management,...


All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

by Seth Godin

Seth Godin's three essential questions for every marketer:

"What's your story?"

"Will the people who need to hear this story believe it?"

"Is it true?"

All marketers tell stories. And if they do it right, we...


Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter

by Seth Godin

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy...


Chief Culture Officer: How to Create a Living, Breathing Corporation

by Grant McCracken

How can you become Steve Jobs, A.G. Lafley, or David Ogilvy? Hint: read this book.


The Social Wave: Why Your Business is Wiping Out With Social Media and How to Fix It

by Starr Hall

Don’t Sink in the Sea of Social Media—Succeed

Presenting a big-picture look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social...


The Best of Guerrilla Marketing: Guerrilla Marketing Remix

by Jay Levinson & Levinson

Cash in with Guerrilla Marketing’s Greatest Hits

Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver...


Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry

by Marc Benioff

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and...


Savage Sales Secrets: 29 Proven Strategies For Profitable Sales

by Steve Savage

Steve Savage, master salesperson and coach, teaches you how to get high productivity without high pressure, soft sell with a soft approach, soft presentation and soft close, build a great sales force by drawing...


Managing Customer Value: One Stage at a Time

by Dilip Soman & Sara N-Marandi

How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend...


Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics

by Catherine Juon, Dunrie Greiling & Catherine Buerkle

This is the eBook version of the printed book.This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate...


Generation Ageless

by Ann Clurman, Ann S. Clurman & J. Walker Smith

Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers

Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age...


The Chasm Companion

by Paul Wiefels

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado,...


Often Wrong, Never in Doubt

by Donny Deutsch & Peter Knobler

It's not a question. It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right stuff—the one-in-a-hundred who gets to the top of their team, their...


Punk Marketing

by Mark Simmons & Richard Laermer

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations...


The Power of Business en Espanol: Seven Easy Ways to Understand Hispanic U

by Jose Cancela & Carlos Harrison

In The Power of Business en Español, Cancela, one of the most well-respected business experts in the Spanish-speaking world, provides readers with a guide to the exciting—yet often confusing—Spanish-language...