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The Design of Things to Come: How Ordinary People Create Extraordinary Products

by Craig M. Vogel, Jonathan M. Cagan & Peter Boatwright

The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body...


Addressing Customer Paradoxes in the Digital World

by Eric Falque & Sarah-Jayne Williams

The digital world is barely 20 years old, yet it continues to dramatically transform how customers transact, relate and experience your brand.

Customers are empowered by digital but they seem to want incompatible...


Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant

by Linda M Orr

Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant will fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals...


Infinite Possibility: Creating Customer Value on the Digital Frontier

by B. Joseph Pine II & Kim C. Korn

" Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences-memorable events that...


Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads

by Bud E. Smith

Sams Teach Yourself Facebook® for Business in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to profit from...


Win / Loss Reviews: A New Knowledge Model for Competitive Intelligence

by Rick Marcet

An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them.

Every sales opportunity, whether won or lost, has useful nuggets of information that...


Marketing and experiential consumption

by Claire Roederer

 Dimensions of experience as a key to successful experiential strategies

First discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions...


Marketing For Success: Flash

by Jonathan Gabay

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Marketing for Success helps you to take...


Guerrilla Marketing During Tough Times

by Jay Conrad Levinson

This treasure-trove of marketing tactics will help readers weather the toughest times with exercises to help them focus their energy on the areas of business they must change.


Launch: How to Quickly Propel Your Business Beyond the Competition

by Michael A. Stelzner

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with...


The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers

by MaryLee Sachs

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital...


The Principles of Islamic Marketing

by Baker Ahmad Alserhan

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding...


Hispanic Marketing

by Felipe Korzenny & Betty Ann Korzenny

Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It's about marketing strategies that tap into the passion of Hispanic consumers...


The Medicine Man of Business: Unblocking the Profit Pathways

by Terry Patryluk

Today's sales and business leaders are often so busy driving to the net in the "game of survival" that they forget to assess their own performance-as well as those they lead. As a result, key areas crucial to...


What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

by Robert Mcmath

Those ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed...


The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

by Gad Saad

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While...


Music, Movies, Meanings, and Markets

by Morris Holbrook

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.? The book examines other work on music...


Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

by Stephen Denny

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout...


The Third Screen: Marketing to Your Customers in a World Gone Mobile

by Chuck Martin

Expert, cutting edge information for marketing to the generation of shoppers who purchase goods and services on cellphones and tablets.


Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

by Tina Wells

Understand and market to the newest wave of millennials

Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur...