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Leading Product Development: The Senior Manager's Guide to Creating and Shaping

by Steven C. Wheelwright

In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products...

Idea Of Civil Society

by Adam Seligman

As the countries of East-Central Europe struggle to create liberal democracy and the United States and other Western nations attempt to rediscover their own tarnished civil institutions, Adam Seligman identifies...

Marketing Services: Competing Through Quality

by Leonard L. Berry

Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop...

Service Breakthroughs

by James L. Heskett

What Do Citicorp, UPS and Marriott have in common? They are "breakthrough" service providers,

firms that changed the rules of the game in their respective industries by consistently meeting or exceeding customer...

Marketing High Technology

by William H. Davidow

Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices...