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The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

by Shep Hyken

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five...


Get Your Black Belt in Marketing: 81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition

by Ali Pervez

Are you looking for proven revenue-generating strategies to grow your sales immediately? In "Get Your Black Belt in Marketing," learn eighty-one moves to cut through the marketing clutter. These moves are absolutely...


The Rules of Attraction: Fourteen Practical Rules to Help Get the Right Clients, Talent and Resources to Come to You!

by Mark Deo

Deo assembles 14 precepts which allow marketers to put into practice a new philosophy toward attracting clients, winning team cooperation, and building network business affiliates.


Twitter Power: How to Dominate Your Market One Tweet at a Time

by Ken Burge, Joel Comm & Anthony Robbins

Get the business leader's guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging...


Shopportunity!

by Kate Newlin

Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring...


Mavericks at Work

by William C. Taylor & Polly G. Labarre

Business as usual is a bust . . .

In industry after industry, organizations that were once dismissed as upstarts, wildcards—mavericks—are making serious waves and growing fast. From high-profile innovators...


Crossing the Chasm: Marketing and Selling Technology Project

by Geoffrey A. Moore

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This...


The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

by Heather F. Lutze

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those...


Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits

by Richard Rosen

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and...


Pow! Right Between the Eyes: Profiting from the Power of Surprise

by Andy Nulman

Pow! Radical new methods for reaching jaded, cynical consumers

Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!"...


Social Location Marketing: Outshining Your Competitors on

by Simon Salt

This is the eBook version of the printed book.

The first book on social location marketing: how to build communities of customer advocates to promote any service, product, or venue

 

Focused coverage of social...


World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

by David M. Scott

A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web....


Experience the Message

by Max Lenderman

Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining...


Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics

by Steve Jackson

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide...


The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing

by Emanuel Rosen

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

With two-thirds new material and scores of current examples from today’s most...


The Heart of Marketing: Love Your Customers and They Will Love You Back

The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

by Michael Dunn & Chris Halsall

Making accountable marketing decisions to improve the efficiency of spending

In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers...


The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products

by Mitch Carson

How to create a successful promotional product campaign for any business

According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional...


Creating Value Through People: Discussions with Talent Leaders

by Mercer

Practical guidance on how to empower people to do their best.

Filled with stories by and fascinating interviews with human capital innovators, Making a Difference Through People provides practical guidance on...