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In Search of the Obvious: The Antidote for Today's Marketing Mess

by Jack Trout

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:

Advertisers are criticized as people who...


Arabesque: A Taste of Morocco, Turkey, and Lebanon

by Claudia Roden

In the 1960s Claudia Roden introduced Americans to a new world of tastes in her classic A Book of Middle Eastern Food. Now, in her enchanting new book, Arabesque, she revisits the three countries with the most...


Paris Sweets: Great Desserts From the City's Best Pastry Shops

by Dorie Greenspan

The prize-winning author of Baking with Julia (more than 350,000 copies sold), among other cookbook classics, celebrates the sweet life with recipes and lore from Paris's finest patisseries.

Like most lovers...


Los Barrios Family Cookbook: Tex-Mex Recipes from the Heart of San Antonio

by Diana Barrios Trevino & Emeril Lagasse

Since 1979, Los Barrios restaurant in San Antonio, Texas—the heart of Tex-Mex cuisine—has been serving up casero, or home-style, cooking that has charmed food critics and earned an impressive following....


Changing the Channel: 12 Easy Ways to Make Millions for Your Business

by Michael Masterson & MaryEllen Tribby

An all-encompassing guide to making the most from multi-channel marketing

Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important...


The Cool Factor: Building Your Brands Image Through Partnership Marketing

by Del Breckenfeld

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender®  Musical Instruments...


Internet Marketing: A Practical Approach

by Alan Charlesworth

Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical...


Dare to Be Human

by Shoshani Michael

Daniel is 35, successful, a high level professional and an accomplished academic - yet he is also a virgin, who fears that he will spend the rest of his life alone. More importantly, Daniel has existed in an...


Prove It before You Promote It: How to Take the Guesswork Out of Marketing

Prove It Before You Promote It: How to Take the Guesswork Out of Marketing

by Steve Cuno

Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in...


Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

by Jay Levinson

Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine...


Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship

by Mahan Khalsa

The new way to transform a sales culture with clarity, authenticity, and emotional intelligence.

Too often, the sales process is all about fear.

Customers are afraid that they will be talked into making a mistake;...


Spanning Silos: The New Cmo Imperative

by David A. Aaker

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage...


Buyology: Truth and Lies About Why We Buy

by Martin Lindstrom & Paco Underhill

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions...


Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media

by Kathy Bonk, Emily Tynes & Henry Griggs

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications...


Guerrilla Marketing For Dummies

by Jonathan Margolis & Patrick Garrigan

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing...


The Truth About Creating Brands People Love

by Brian D. Till

This is the eBook version of the printed book.

Branding: secrets revealed, best practices explained, pitfalls exposed!

• The truth about positioning brands and developing brand meaning

• The truth about...


Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

by Paul Gillin

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery...


Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

by Kellie McElhaney

Written by an emerging star in the field of corporate social responsibility, Kellie McElhaney's Just Good Business identifies the need for integrating corporate responsibility into a corporation's identity,...


Relevance: Making Stuff That Matters

by Tim Manners

After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics,...