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Social Media 101: Tactics and Tips to Develop Your Business Online

by Chris Brogan

100 ways to tap into social media for a more profitable business

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social...


Sales Promotion: How to Create, Implement & Integrate Campaigns That Really Work

by Roddy Mullin

Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize...


Marketing Research Kit For Dummies

by Michael Hyman PhD & Jeremy Sierra PhD

The tools you need to identify, obtain, record, and analyzedata

Sure, access to data is faster and easier to obtain than everbefore, but how do you cut through the clutter of information tofind what's most useful...


Get Seen: Online Video Secrets to Building Your Business

by Steve Garfield & David Meerman Scott

The era of online video has arrived—now make it work foryour business

In the last year, the world of online video exploded. Hollywoodgot into the game, professional actors and writers joined in, andindependent...


Flip the Funnel: How to Use Existing Customers to Gain New Ones

by Joseph Jaffe

Why customer retention is the new acquisition

If there's anything the recession of 2009 taught us, it was theimportance of investing in our customers, but when was this anydifferent? So says Joseph Jaffe, bestselling...


Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

by Paul W. Farris, Neil T. Bendle & Phillip E. Pfeifer

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...


Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers

by Don Sexton

Trump University books are practical, straightforward primers onthe basics of doing business the Trump way—successfully.Written by leading experts and including an inspiring Foreword byTrump himself, these...


From Brand Vision to Brand Evaluation

by Leslie de de Chernatony

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works....


The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

by Steve Lance

A step-by-step guide to creating an actionable marketing plan-fast

A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already...


Pocket Marketer

by Brian Scott Sockin & Janet Grottalio

Covers the basic principles, techniques, and tools of marketing, including research, product development, packaging, advertising, promotion, public relations, pricing, and distribution.


Fundamentals of Advertising

by John Wilmshurst & Adrian Mackay

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated...


Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

by David A. Aaker

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support...


Managing Brand Equity

by David A. Aaker

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary...


Managing Customer Value: Creating Quality and Service That Customers Can Se

by Bradley Gale

Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale....


Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

by Sarah Durham

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations...


Points of Difference: Transforming Hormel

by Richard L Knowlton & Ron Beyma

POINTS OF DIFFERENCE describes how to transform a business in a dying industry into a leadership position in contemporary competitive niches. Hormel Foods did it by totally revamping its approach to management,...


All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authen ticity Is the Best Marketing of All

by Seth Godin

Seth Godin’s three essential questions for every marketer:

“What’s your story?”

“Will the people who need to hear this story believe it?”

“Is it true?”

 All marketers tell stories. And if they do...


Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter

by Seth Godin

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy...


Chief Culture Officer: How to Create a Living, Breathing Corporation

by Grant McCracken

How can you become Steve Jobs, A.G. Lafley, or David Ogilvy? Hint: read this book.


The Social Wave: Why Your Business is Wiping Out With Social Media and How to Fix It

by Starr Hall

Don’t Sink in the Sea of Social Media—Succeed

Presenting a big-picture look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social...