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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

by David M. Scott

A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web....


Experience the Message

by Max Lenderman

Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining...


Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

by Joe Pulizzi & Newt Barrett

Connect to customers with compelling content!

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives....


Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics

by Steve Jackson

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide...


The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing

by Emanuel Rosen

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

With two-thirds new material and scores of current examples from today’s most...


The Heart of Marketing: Love Your Customers and They Will Love You Back

by Judith Sherven & Jim Sniechowski

The Heart of Marketing validates the power of heart-to-heart connections that leads to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer...


The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

by Michael Dunn & Chris Halsall

Making accountable marketing decisions to improve the efficiency of spending

In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers...


The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products

by Mitch Carson

How to create a successful promotional product campaign for any business

According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional...


Creating Value Through People: Discussions with Talent Leaders

by Mercer

Practical guidance on how to empower people to do their best.

Filled with stories by and fascinating interviews with human capital innovators, Making a Difference Through People provides practical guidance on...


Strategic Marketing Planning

by Richard M.S. M. S. Wilson

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal...


Contemporary Issues in Marketing and Consumer Behaviour

by Elizabeth Parsons & Pauline Maclaran

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many...


In Search of the Obvious: The Antidote for Today's Marketing Mess

by Jack Trout

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:

Advertisers are criticized as people who...


Arabesque: A Taste of Morocco, Turkey, and Lebanon

by Claudia Roden

In the 1960s Claudia Roden introduced Americans to a new world of tastes in her classic A Book of Middle Eastern Food. Now, in her enchanting new book, Arabesque, she revisits the three countries with the most...


Paris Sweets: Great Desserts From the City's Best Pastry Shops

by Dorie Greenspan

The prize-winning author of Baking with Julia (more than 350,000 copies sold), among other cookbook classics, celebrates the sweet life with recipes and lore from Paris's finest patisseries.

Like most lovers...


Los Barrios Family Cookbook: Tex-Mex Recipes from the Heart of San Antonio

by Diana Barrios Trevino & Emeril Lagasse

Since 1979, Los Barrios restaurant in San Antonio, Texas—the heart of Tex-Mex cuisine—has been serving up casero, or home-style, cooking that has charmed food critics and earned an impressive following....


Changing the Channel: 12 Easy Ways to Make Millions for Your Business

by Michael Masterson & MaryEllen Tribby

An all-encompassing guide to making the most from multi-channel marketing

Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important...


The Cool Factor: Building Your Brands Image Through Partnership Marketing

by Del Breckenfeld

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender®  Musical Instruments...


Internet Marketing: A Practical Approach

by Alan Charlesworth

Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical...


Dare to Be Human

by Shoshani Michael

Daniel is 35, successful, a high level professional and an accomplished academic - yet he is also a virgin, who fears that he will spend the rest of his life alone. More importantly, Daniel has existed in an...


Prove It before You Promote It: How to Take the Guesswork Out of Marketing