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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

by Katya Andresen

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying...


Quick Steps To Direct Selling Success: Turn Your Relationships Into Money

by Gary Spirer

Discover how Jimmy Smith, a former butcher of 40 years earning $10,000 a year, transformed his life and now earns $15,000 a day and has a down line of 400,000 people growing at 400 plus people a day. In Jimmy's...


Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing

by Michael Port

The new edition of the bestselling business development guide

Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide...


The Dentsu Way : Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency: Secrets of Cross Switch Marketing from the Wor

by Kotaro Sugiyama & Tim Andree

The breakthrough marketing strategy from the world's most innovative advertising agencyOne of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication...


Everything to know... Business is digital

by Emmanuel Fraysse, Martin Pasquier, Fahim Benchouk & Alexandre Michelin

Digitization as a sustainable advantage in a connected world

We live in dynamic and turbulent times. Digital is everywhere and no sector has been spared – the market

of cultural goods, media as well as industry...


The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing

by Jamie Turner & Reshma Shah

Skills, facts, strategies, techniques…whatever it takes! FT Press’s quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now!

 

Ten powerful techniques and...


How to Make Money Marketing Your Business on LinkedIn

by Jamie Turner

Discover powerful, proven LinkedIn social networking techniques for attracting new clients and customers!

 

What if you’re not Apple or Nike? What if you’re a CPA, interior designer, real estate agent,...


How to Make Money Marketing Your iPad & iPhone Apps

by Jeffrey Hughes

The expert guide to marketing your iPhone/iPad app cost-effectively and profitably!

 

There are so many ways to promote an iPhone/iPad app. What really works and what doesn’t? How can a developer create the...


Conversion Optimization: The Art and Science of Converting Prospects to Customers

by Khalid Saleh & Ayat Shukairy

How do you turn website visitors into customers?

Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious...


The Truth About Best Branding Practices (Collection)

by Brian D. Till, Donna Heckler & Michael Solomon

150 powerful bite-size techniques for creating high-value brands – and keeping them strong!

 

Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands,...


Sams Teach Yourself Google Places in 10 Minutes

by Bud E. Smith

Sams Teach Yourself Google Places in 10 Minutes

 

Sams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons,...


Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

by Malcolm McDonald

Marketing Accountability is a groundbreaking new title by Malcolm McDonald and Peter Mouncey based on rigorous research. It introduces a new marketing metrics model that will enable marketing directors to measure...


Sticky Marketing: Why Everything in Marketing Has Changed and What to do About It

by Grant Leboff

Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing...


Marketing Strategy from the Masters (Collection)

by FT Press Delivers

Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector

 

Three full books of proven marketing strategy...


Illustration 101 - Streetwise Tactics for Surviving as a Freelance Illustrator

by Max Scratchmann

Do you yearn to illustrate? Do you dream of being the star of the commercial art world? Then this is the book for you! In this fun-to-read manual you will quickly learn how to land Dream Commissions and wow...


How to Make Money Marketing Your Business with foursquare

by Scott Bishop

Discover foursquare social marketing–and achieve powerful bottom-line results with less than an hour’s work per week.

 

Social media marketing has many advantages, but it ain’t easy. Dollar and capital...


How to Make Money with Mobile Media

by Jamie Turner

Why mobile media is right for your business--and quick, easy, low-cost ways to get started right now!

 

Mobile media is right for your business if you want to attract new customers...drive existing customers...


How to Make Money Marketing Your Small Business on Twitter

by Jamie Turner

Learn how to build your business, grow profits, and increase your customers--presented in a step-by-step formula.

 

Don’t be freaked out if you, your company, or your brand get negative comments on Twitter....


WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace

by Sean Moffitt & Mike Dover

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding guru Don Tapscott's...


The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits

by Venkat Ramaswamy & Francis J Gouillart

Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks...