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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries & Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.


The 22 Immutable Laws of Branding

by Al Ries & Laura Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the...


War in the Boardroom

by Al Ries & Laura Ries

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think

There's a reason...


Inbound Marketing: Get Found Using Google, Social Media, and Blogs

by Dharmesh Shah, Brian Halligan & David Meerman Scott

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People...


100 Great Marketing Ideas

by Jim Blythe Blythe

Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world's best companies. Ideas provide...


Brand Leadership: Building Assets In an Information Economy

by David A. Aaker & Erich Joachimsthaler

Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership.

For the first time, Aaker and coauthor Erich...


The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

by Paul Chaney

Practical applications for using social media to boost your business

Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains...


CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers

by Paul Greenberg

Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration...


The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life

by Maribeth Kuzmeski

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals

In today's commoditized marketplace, no matter what product or service you sell, there's probably...


The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life

by Maribeth Kuzmeski

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals

In today's commoditized marketplace, no matter what product or service you sell, there's probably...


Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.

by Mitch Joel

Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.

The truth is, we no longer live in a world of six degrees of separation....


Flagship Marketing: Concepts and Places

by Tony Kent & Reva Brown

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept...


Twitterville

by Shel Israel

Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the...


Cover Your Assets and Become Your Own Liability: Self-Serving Destroys from Within

by Gene Landrum

Sacrifice Tomorrow for Today and You'll have Destroyed Tomorrow! While America was landing on the moon, Japan was landing in our living room. One nation focused on the conquest of space; the other on the conquest...


Memorable Customer Experiences: A Research Anthology

by Adam Lindgreen, Joëlle Vanhamme & Michael B. Beverland

"Experiential marketing changes everything!" claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential...


The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking

by Maria Azua

Harness the Power of Social Networking to Promote Innovation and Drive Growth 

  • A treasure trove of strategic and tactical insights for the business leader
  • Provides relevant experience from a host of powerful...


Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

by Stan Rapp

Attract New Customers and Exceed Revenue Goals with iDirect Marketing!

"A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this...


Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

by Kit Yarrow & Jayne O'Donnell

Discover the forces driving the decisions of today's most sought after consumers

According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY...


Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity

by Michael W. McLaughlin

An innovative approach to winning more profitable sales in the growing professional services industry

In recent years, professional services providers have had to rethink their sales methods and adapt to profound...


eMarketing Strategies for the Complex Sale

by Ardath Albee

Turn prospects into buyers with a powerful emarketing strategy!

"Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This...