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CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers

by Paul Greenberg

Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration...


The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life

by Maribeth Kuzmeski

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals

In today's commoditized marketplace, no matter what product or service you sell, there's probably...


The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life

by Maribeth Kuzmeski

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals

In today's commoditized marketplace, no matter what product or service you sell, there's probably...


Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.

by Mitch Joel

Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.

The truth is, we no longer live in a world of six degrees of separation....


Flagship Marketing: Concepts and Places

by Tony Kent & Reva Brown

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept...


Twitterville

by Shel Israel

Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the...


Cover Your Assets and Become Your Own Liability: Self-Serving Destroys from Within

by Gene Landrum

Sacrifice Tomorrow for Today and You'll have Destroyed Tomorrow! While America was landing on the moon, Japan was landing in our living room. One nation focused on the conquest of space; the other on the conquest...


Memorable Customer Experiences: A Research Anthology

by Adam Lindgreen, Joëlle Vanhamme & Michael B. Beverland

"Experiential marketing changes everything!" claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential...


Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

by Stan Rapp

Attract New Customers and Exceed Revenue Goals with iDirect Marketing!

"A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this...


Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

by Kit Yarrow & Jayne O'Donnell

Discover the forces driving the decisions of today's most sought after consumers

According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY...


Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity

by Michael W. McLaughlin

An innovative approach to winning more profitable sales in the growing professional services industry

In recent years, professional services providers have had to rethink their sales methods and adapt to profound...


eMarketing Strategies for the Complex Sale

by Ardath Albee

Turn prospects into buyers with a powerful emarketing strategy!

"Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This...


The Complete Idiot's Guide to Target Marketing

by Susan Friedmann

Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in...


Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Succe

by Mike Schultz

Praise for Professional Services Marketing

"This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading."

David Maister, author of...


Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers

by Larry Bailin

Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size? Mommy, Where Do Customers Come From? covers...


Structures for Strategy: The Marketing Plan

by Allen H Munro

...marketing decisions have long term consequences both positive and negative and must be deployed with diligence. The Structures for Strategy Marketing Plan is a strategy-crafting tool ideal for market management...


Marketing for Dummies

by Alexander Hiam

Covers everything from essential marketing principles and techniques to the latest methods and trends

Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a...


The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

by Bob Gilbreath

THE NEW LAW OF MARKETING

"The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob's book delivers."

Jim Stengel, former Global Marketing Officer, Procter & Gamble...


Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

by Bridget Brennan

If the consumer economy had a sex, it would be female.

If the business world had a sex, it would be male.

And therein lies the pickle.

Women are the engine of the global economy, driving 80 percent of consumer...


Film Marketing

by Finola Kerrigan

Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream)...