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The Art of Persuasion: Winning Without Intimidation

by Bob Burg

 What if you could get what you want...when you want it...and from whomever has it? The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After...


Shopping 3.0: Shopping, the Internet or Both?

by Cor Molenaar

Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed.

Cor Molenaar's Shopping...


How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business

by Jamie Turner & Dr. Reshma Shah

This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both...


Be a Party Plan Superstar: Build a $100,000-a-Year Direct Selling Business from Home

by Mary CHRISTENSEN

Let's get this party started! This one-of-a-kind guide shows direct sellers how to build and expand their party plan business.


The Vibe: The Marketing Handbook for Every Product, Service and Industry

by Gary Bertwistle

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's...


App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want

by Ken Yarmosh

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses...


Create the Perfect Brand: Teach Yourself

by Paul Hitchens & Julia Hitchens

Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects...


Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

by Kevin Nalty & David Meerman Scott

Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase),...


CIM Coursebook Assessing the Marketing Environment

by Diana Luck

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


Unmarketing: Stop Marketing. Start Engaging.

by Scott Stratten

From one of the leading experts in viral and social marketing-market your business effectively to today's customers

For generations, marketing has been hypocritical. We've been taught to market to others in ways...


Winning with Customers: A Playbook for B2B

by Jerry D. Alderman, D. Keith Pigues & Karel Czanderna

Do Your Customers Make More Money Doing Business With You?

Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.

Companies...


The 24-Hour Customer

by Adrian C. Ott

Time is not money.

Time is more important than money.

Today's customers are overwhelmed, overworked, and overstressed, and it seems that everyone—from CEOs to soccer moms—is short on time and inundated with...


Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

by Robbin Phillips, Greg Cordell & Geno Church

Develop and harness a powerful, sustainable word-of-mouth movement

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community...


Kellogg on Marketing

by Bobby J. Calder, Alice Tybout & Philip Kotler

The business classic, fully revised and updated for today's marketers

The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues...


Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

by Ernan Roman

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology,...


...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

by Maribeth Kuzmeski

Combine social media with traditional marketing techniques for breakthrough results!

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach...


...and the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

by Maribeth Kuzmeski

Combine social media with traditional marketing techniques for breakthrough results!

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach...


...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

by Maribeth Kuzmeski

Combine social media with traditional marketing techniques for breakthrough results!

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach...


Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

by Chris Brogan & Julien Smith

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition

Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media...


Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

by Barry D. Libert

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As...