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The Complete Idiot's Guide to Target Marketing

by Susan Friedmann

Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in...


Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Succe

by Mike Schultz

Praise for Professional Services Marketing

"This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading."

David Maister, author of...


Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers

by Larry Bailin

Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size? Mommy, Where Do Customers Come From? covers...


Structures for Strategy: The Marketing Plan

by Allen H Munro

...marketing decisions have long term consequences both positive and negative and must be deployed with diligence. The Structures for Strategy Marketing Plan is a strategy-crafting tool ideal for market management...


Marketing for Dummies

by Alexander Hiam

Covers everything from essential marketing principles and techniques to the latest methods and trends

Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a...


The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

by Bob Gilbreath

THE NEW LAW OF MARKETING

"The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob's book delivers."

Jim Stengel, former Global Marketing Officer, Procter & Gamble...


Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

by Bridget Brennan

If the consumer economy had a sex, it would be female.

If the business world had a sex, it would be male.

And therein lies the pickle.

Women are the engine of the global economy, driving 80 percent of consumer...


Film Marketing

by Finola Kerrigan

Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream)...


Selling to the C-Suite:  What Every Executive Wants You to Know About Successfully Selling to the Top

by Nicholas A.C. Read & Dr. Stephen J. Bistritz

It's the goal of every salesperson: getting access to senior client executives-the C-Level decision makers responsible for approving top-dollar deals. Selling to the C-Suite is the first book that reveals how...


Managers Guide to Marketing, Advertising, and Publicity

by Barry Callen

Proven strategies that make sure your marketing message stands out from the rest

The average American is exposed to as many as 5,000 marketing messages per day, so it's more important than ever to create the...


Energize Growth Now: The Marketing Guide to a Wealthy Company

by Lisa Nirell

Praise for Energize Growth Now

"Effective, timely, balanced-this book captures the critical steps for growing a business the 'right way' and avoiding the usual pitfalls of a poor growth strategy."

Stephen R....


The Shift: The Transformation of Today's Marketers Into Tomorrow's Growth Leaders

by Scott M. Davis & Philip Kotler

Praise for The Shift

"More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done."...


Real Estate 3.0: Using the Internet to Sell Your Home and Stop Paying Commissions to an Obsolete Agent

by James Joseph

This book has been written to educate real estate owners and sellers how the marketing of their property by the real estate sales community has changed to their detriment and to show them that is a solution...


CIM Coursebook: Project Management in Marketing

by Elwyn Cox, Matthew Housden & Lynn Parkinson

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing....


CIM Coursebook: The Marketing Planning Process

by Ray Donnelly, Graham Harrison & Phil Megicks

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing....


Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get

by Bill Glazer

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing...


Overpromise and Overdeliver (Revised Edition): How to Design and Deliver Extraordinary Customer Experiences

by Rick Barrera

The Wall Street Journal and BusinessWeek bestseller-fully revised and updated

The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to...


Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires

by Mark Joyner

PRAISE FOR Integration Marketing

"The most important book of the year."

—Codrut Turcanu, founder of Remarkable Blogging, www.RemarkableBlogging.com

"Mark Joyner's new book rocks! After reading it yesterday evening,...


CIM Coursebook: Delivering Customer Value Through Marketing

by Ray Donnelly & Colin Linton

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing....


The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches

by Jay Nagdeman

The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking...