Business & economics / Marketing

New Releases / Page 37

icon Subscribe to feed

Browse

Best Selling

New Releases

 

Category

Delete Marketing

 

In category

Research (43)

Direct (28)

Multilevel (18)

Industrial (8)

Telemarketing (6)

 

Price

All

Free

Below $ 5

$ 5 - $ 10

$ 10 - $ 15

Delete Price range

From :
To :
OK

 

Language

English (912)

French (80)

German (46)

Spanish (15)

Italian (72)

 

Protection

All (912)

DRM Free (15)

DRM (897)

More options

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

by Pete Blackshaw

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards,...


The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy

by Roger Brooks

Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices...


What Kids Buy: The Psychology of Marketing to Kids

by Daniel Acuff & Robert H Reiher

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.

How can you create outstanding products and programs that will win in the marketplace...


Marketing Strategy Masterclass

by Paul Fifield

The very best business isn't born out of hunches, macho tactical skirmishing or simply 'being busy', but is the product of careful calculation and understanding customers' needs, wants and aspirations. Marketing...


Customer Relationship Management

by Francis Buttle

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies...


Managing Imitation Strategies

by Steven P. Schnaars

Pioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But...


Marketing to Generation X

by Karen Ritchie

As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can...


Be Your Own Sales Manager: Strategies And Tactics For Managing Your Accounts, Your Territory, And Yourself

by Tony Alessandra, Jim Cathcart & John Monoky

Be Your Own Sales Manager puts the most up-to-date management techniques at your fingertips, offering smart strategies designed to give you a competitive edge.

In today's fast-moving, fiercely competitive markets,...


BRAND sense

by Martin Lindstrom & Philip Kotler

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently...


Habit: The 95% of Behavior Marketers Ignore

by Neale Martin

This is the eBook version of the printed book.

Habit begins with a revolutionary premise–95% of human behavior is controlled by the unconscious mind. This fact exposes the central flaw in marketing theory,...


Yes!

by Noah J. Goldstein, Steve J. Martin & Robert B. Cialdini

Small changes can make a big difference in your powers of persuasion

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically...


Buying In: The Secret Dialogue Between What We Buy and Who We Are

by Rob Walker

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice...


CIM Coursebook 08/09 Assessing the Marketing Environment

by Diana Luck

BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding...


Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring

by Mitch Meyerson, Jay Conrad Levinson & Mark Victor Hansen

Real life examples from the top Guerrilla Marketers that illustrate the most effective and profit producing marketing tactics for getting new customers. This is the first book of its kind from the bestselling...


CIM Coursebook Introductory Certificate in Marketing

by Neil Botten & David Harris

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

by Michael J. Silverstein

Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium...


Marketing Research for Non-Profit, Community and Creative Organizations

by Bonita Kolb

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold....


The She Spot: Why Women Are the Market for Changing the World-And How to Reach Them

by Lisa Witter & Lisa Chen

Offers concrete, field-tested advice for helping nonprofits, social advocacy organizations, and political campaigns connect more effectively with women Includes examples from both the for-profit and non-profit...


Strategic Integrated Marketing Communications

by Larry Percy

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to...


The Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar

by Robert Bly

Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that...