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Prove It Before You Promote It: How to Take the Guesswork Out of Marketing

by Steve Cuno

Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in...


Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

by Jay Levinson

Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine...


Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship

by Mahan Khalsa

The new way to transform a sales culture with clarity, authenticity, and emotional intelligence.

Too often, the sales process is all about fear.

Customers are afraid that they will be talked into making a mistake;...


Spanning Silos: The New Cmo Imperative

by David A. Aaker

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage...


Buyology: Truth and Lies About Why We Buy

by Martin Lindstrom & Paco Underhill

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions...


Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media

by Kathy Bonk, Emily Tynes & Henry Griggs

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications...


Guerrilla Marketing For Dummies

by Jonathan Margolis & Patrick Garrigan

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing...


The Truth About Creating Brands People Love

by Brian D. Till

This is the eBook version of the printed book.

Branding: secrets revealed, best practices explained, pitfalls exposed!

• The truth about positioning brands and developing brand meaning

• The truth about...


Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

by Paul Gillin

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery...


Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

by Kellie McElhaney

Written by an emerging star in the field of corporate social responsibility, Kellie McElhaney's Just Good Business identifies the need for integrating corporate responsibility into a corporation's identity,...


Relevance: Making Stuff That Matters

by Tim Manners

After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics,...


How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts

by Lena Claxton & Alison Woo

Read Lena Claxton and Alison Woo's posts on the Penguin Blog.

The essential resource for building a global community of customers.

How to Say It®: Marketing with New Media provides business owners with the tools...


Success Secrets of the Social Media Marketing Superstars

by Mitch Meyerson

Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media...


BrandDigital

by Allen P. Adamson

Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they’ve experimented with and integrated digital initiatives into their branding...


Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money

by Jay Levinson & Chris Forbes

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by...


Market-Led Strategic Change

by Nigel Piercy

The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including:

* corporate social responsibility

* marketing...


Consumer Behaviour in Sport and Events

by Daniel Funk

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to...


Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

by Pete Blackshaw

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards,...


The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy

by Roger Brooks

Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices...


What Kids Buy: The Psychology of Marketing to Kids

by Daniel Acuff & Robert H Reiher

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.

How can you create outstanding products and programs that will win in the marketplace...