Business & economics / Marketing

New Releases / Page 38

icon Subscribe to feed

Browse

Best Selling

New Releases

 

Category

Delete Marketing

 

In category

Research (60)

Direct (28)

Multilevel (16)

Industrial (11)

Telemarketing (5)

 

Price

All

Free

Below $ 5

$ 5 - $ 10

$ 10 - $ 15

Delete Price range

From :
To :
OK

 

Language

English (1016)

French (105)

German (42)

Spanish (20)

Italian (86)

 

Protection

All (1016)

DRM Free (57)

DRM (959)

More options

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

by Bridget Brennan

If the consumer economy had a sex, it would be female.

If the business world had a sex, it would be male.

And therein lies the pickle.

Women are the engine of the global economy, driving 80 percent of consumer...


Film Marketing

by Finola Kerrigan

Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream)...


Energize Growth NOW: The Marketing Guide to a Wealthy Company

by Lisa Nirell

Praise for Energize Growth Now

"Effective, timely, balanced-this book captures the criticalsteps for growing a business the 'right way' and avoiding the usualpitfalls of a poor growth strategy."

Stephen R....


The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders

by Scott M. Davis & Philip Kotler

Praise for The Shift

"More than ever, the role of marketing has to be to driveprofitable growth by unlocking customer insights. The Shiftprovides inspiring examples of how leading marketers are getting itdone."...


Real Estate 3.0: Using the Internet to Sell Your Home and Stop Paying Commissions to an Obsolete Agent

by James Joseph

This book has been written to educate real estate owners and sellers how the marketing of their property by the real estate sales community has changed to their detriment and to show them that is a solution...


The Gort Cloud: The Invisible Force Powering Today's Most Visible Green Brands

by Richard Seireeni & Scott Fields

"Green" has gone mainstream and, for many companies, caring for the environment is not just a philosophy, it's a marketing strategy. So how does a company that's genuinely committed to green principles differentiate...


CIM Coursebook: Project Management in Marketing

by Elwyn Cox, Matthew Housden & Lynn Parkinson

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing....


CIM Coursebook: The Marketing Planning Process

by Ray Donnelly, Graham Harrison & Phil Megicks

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing....


Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get

by Bill Glazer

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing...


Overpromise and Overdeliver (Revised Edition): How to Design and Deliver Extraordinary Customer Experiences

by Rick Barrera

The Wall Street Journal and BusinessWeek bestseller-fully revised and updated

The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to...


Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires

by Mark Joyner

PRAISE FOR Integration Marketing

"The most important book of the year."

—Codrut Turcanu, founder of Remarkable Blogging,www.RemarkableBlogging.com

"Mark Joyner's new book rocks! After reading it yesterdayevening,...


CIM Coursebook: Delivering Customer Value Through Marketing

by Ray Donnelly & Colin Linton

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing....


The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches

by Jay Nagdeman

The Professional's Guide to Financial Services Marketing isdirected to any financial services professional–fromindividual representatives to executives of large financialservices companies–who is looking...


Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers

by Bob Hutchins & Greg Stielstra

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired,...


Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible

by David A. LaBonte

"Shiny Objects Marketing has given us a dramatic new insightinto what our customers want and how to make our service a shinyobject."

Michael Purcell, Senior Vice President, ProductDevelopment, Global Cash...


Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

by Adam Morgan

EATING THE BIG FISH : How Challenger Brands Can Compete AgainstBrand Leaders, Second Edition, Revised and Expanded

The second edition of the international bestseller, now revisedand updated for 2009, just in...


Marketing to the Social Web: How Digital Customer Communities Build Your Business

by Larry Weber

An updated and expanded Second Edition of the popularguide to social media for the business community

Marketers must look to the Web for new ways of findingcustomers and communicating with them, rather than...


Eboot Camp: Proven Internet Marketing Techniques to Grow Your Business

by Corey Perlman

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As...


The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

by Shep Hyken

In today’s competitive business climate, you can’tjust satisfy your customers. You have to be better thanthat, giving them experiences that they won’t forget. AuthorShep Hyken has spent twenty-five years...


Get Your Black Belt in Marketing: 81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition

by Ali Pervez

Are you looking for proven revenue-generating strategies to grow your sales immediately? In "Get Your Black Belt in Marketing," learn eighty-one moves to cut through the marketing clutter. These moves are absolutely...