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Twitter Power: How to Dominate Your Market One Tweet at a Time

by Ken Burge, Joel Comm & Anthony Robbins

Get the business leader's guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging...


Shopportunity!

by Kate Newlin

Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring...


Mavericks at Work

by William C. Taylor & Polly G. Labarre

Business as usual is a bust . . .

In industry after industry, organizations that were once dismissed as upstarts, wildcards—mavericks—are making serious waves and growing fast. From high-profile innovators...


Crossing the Chasm: Marketing and Selling Technology Project

by Geoffrey A. Moore

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This...


The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

by Heather F. Lutze

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those...


Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits

by Richard Rosen

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and...


Pow! Right Between the Eyes: Profiting from the Power of Surprise

by Andy Nulman

Pow! Radical new methods for reaching jaded, cynical consumers

Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!"...


Social Location Marketing: Outshining Your Competitors on

by Simon Salt

This is the eBook version of the printed book.

The first book on social location marketing: how to build communities of customer advocates to promote any service, product, or venue

 

Focused coverage of social...


World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

by David M. Scott

A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web....


Experience the Message

by Max Lenderman

Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining...


Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

by Joe Pulizzi & Newt Barrett

Connect to customers with compelling content!

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives....


Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics

by Steve Jackson

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide...


The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing

by Emanuel Rosen

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

With two-thirds new material and scores of current examples from today’s most...


The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

by Michael Dunn & Chris Halsall

Making accountable marketing decisions to improve the efficiency of spending

In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers...


The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products

by Mitch Carson

How to create a successful promotional product campaign for any business

According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional...


Creating Value Through People: Discussions with Talent Leaders

by Mercer

Practical guidance on how to empower people to do their best.

Filled with stories by and fascinating interviews with human capital innovators, Making a Difference Through People provides practical guidance on...


Strategic Marketing Planning

by Richard M.S. M. S. Wilson

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal...


Contemporary Issues in Marketing and Consumer Behaviour

by Elizabeth Parsons & Pauline Maclaran

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many...


In Search of the Obvious: The Antidote for Today's Marketing Mess

by Jack Trout

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:

Advertisers are criticized as people who...


Arabesque: A Taste of Morocco, Turkey, and Lebanon

by Claudia Roden

In the 1960s Claudia Roden introduced Americans to a new world of tastes in her classic A Book of Middle Eastern Food. Now, in her enchanting new book, Arabesque, she revisits the three countries with the most...