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Guerrilla Marketing For Dummies

by Jonathan Margolis & Patrick Garrigan

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing...


The Truth About Creating Brands People Love

by Brian D. Till

This is the eBook version of the printed book.

Branding: secrets revealed, best practices explained, pitfalls exposed!

• The truth about positioning brands and developing brand meaning

• The truth about...


Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

by Paul Gillin

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery...


Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

by Kellie McElhaney

Written by an emerging star in the field of corporate social responsibility, Kellie McElhaney's Just Good Business identifies the need for integrating corporate responsibility into a corporation's identity,...


Relevance: Making Stuff That Matters

by Tim Manners

After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics,...


How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts

by Lena Claxton & Alison Woo

Read Lena Claxton and Alison Woo's posts on the Penguin Blog.

The essential resource for building a global community of customers.

How to Say It®: Marketing with New Media provides business owners with the tools...


Success Secrets of the Social Media Marketing Superstars

by Mitch Meyerson

Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media...


BrandDigital

by Allen P. Adamson

Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they’ve experimented with and integrated digital initiatives into their branding...


Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money

by Jay Levinson & Chris Forbes

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by...


Market-Led Strategic Change

by Nigel Piercy

The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including:

* corporate social responsibility

* marketing...


Consumer Behaviour in Sport and Events

by Daniel Funk

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to...


Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

by Pete Blackshaw

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards,...


The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy

by Roger Brooks

Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices...


What Kids Buy: The Psychology of Marketing to Kids

by Daniel Acuff & Robert H Reiher

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.

How can you create outstanding products and programs that will win in the marketplace...


Marketing Strategy Masterclass

by Paul Fifield

The very best business isn't born out of hunches, macho tactical skirmishing or simply 'being busy', but is the product of careful calculation and understanding customers' needs, wants and aspirations. Marketing...


Customer Relationship Management

by Francis Buttle

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies...


Managing Imitation Strategies

by Steven P. Schnaars

Pioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But...


Marketing to Generation X

by Karen Ritchie

As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can...


Be Your Own Sales Manager: Strategies And Tactics For Managing Your Accounts, Your Territory, And Yourself

by Tony Alessandra, Jim Cathcart & John Monoky

Be Your Own Sales Manager puts the most up-to-date management techniques at your fingertips, offering smart strategies designed to give you a competitive edge.

In today's fast-moving, fiercely competitive markets,...


BRAND sense

by Martin Lindstrom & Philip Kotler

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently...