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Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring

by Mitch Meyerson, Jay Conrad Levinson & Mark Victor Hansen

Real life examples from the top Guerrilla Marketers that illustrate the most effective and profit producing marketing tactics for getting new customers. This is the first book of its kind from the bestselling...


CIM Coursebook Introductory Certificate in Marketing

by Neil Botten & David Harris

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

by Michael J. Silverstein

Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium...


Marketing Research for Non-Profit, Community and Creative Organizations

by Bonita Kolb

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold....


The She Spot: Why Women Are the Market for Changing the World-And How to Reach Them

by Lisa Witter & Lisa Chen

Offers concrete, field-tested advice for helping nonprofits, social advocacy organizations, and political campaigns connect more effectively with women Includes examples from both the for-profit and non-profit...


Strategic Integrated Marketing Communications

by Larry Percy

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to...


The Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar

by Robert Bly

Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that...


Data Mining and Market Intelligence for Optimal Marketing Returns

by Susan Chiu & Domingo Tavella

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use...


eMarketing eXcellence

by PR Smith & Dave Chaffey

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.

A hugely successful practical guide to creating and...


Networking Like a Pro: Turning Contacts Into Connections

by Ivan Misner & David Alexander

Networking master and New York Times bestselling author Dr. Ivan Misner along with David Alexander, and Brian Hilliard teach entrepreneurs how to master the art of networking. Introducing an exclusive results-measuring...


Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy

by John Rosen & AnnaMaria Turano

How long does it take to buy a loaf of bread? A pair of shoes? A car?

These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches...


The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism

by Matt Mason

It started with punk. Hip-hop, rave, graffiti, and gaming took it to another level, and now modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global...


CIM Revision Cards 05/06: Marketing Fundamentals

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards Marketing Planning 05/06

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards 05/06: Marketing Research and Information

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards 05/06: Marketing Communications

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing Management in Practice 05/06

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


The Complete Idiot's Guide to Guerrilla Marketing

by Susan Drake

Attention-grabbing, money-saving ideas... Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this...


Meatball Sundae: Is Your Marketing out of Sync?

by Seth Godin

?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new.?

Wait. According to bestselling author Seth...


SuperStar Selling: 12 Keys to Becoming a Sales Superstar

by Paul McCord

McCord shows how to identify one's sales strengths and then find the products or services, the markets, the marketing methods, and the selling process thatwill highlight those selling strengths and minimize...