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Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

by Jeff Walker

The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into ""getting the doors...


Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones

by Natasha Hritzuk & Kelly Jones

Simplify your multi-screen marketing by putting consumers at the center of your strategy

The rise of the digital age means that consumers have unprecedented access to information and they're no longer interested...


Positioning in Public Relations and Strategic Communications: A new approach to public relations research and practice

by Melanie James

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about? Why do some positions taken by organizations crystallize in the minds...


Market and Sell Books: A My Guide

by Rebecca Richmond & Claire Pickering

Writing a book is just the beginning of the story of becoming a successful author. Do you want to: • know what stops books selling? • learn how to plan an effective marketing campaign? In this comprehensive...


The 6 Figure Stylist-Secrets to Exploding Your Beauty Industry Business & Creating Success by Design

by Jaye Renee'

Put MORE PROFIT in YOUR Pockets! No one can deny it: the old beauty industry is BROKEN and GONE FOREVER. It will never be as it was. In its place a NEW ERA has emerged. Clients have power and are more skeptical...


The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles

by Tom Spitale & Mary Abbazia

A practical guide for inexperienced marketers who have to develop a marketing strategy

With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to...


Political Marketing 2nd Edition: Principles and Applications

by Jennifer Lees-Marshment

 Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide...


Getting Clients and Keeping Clients for Your Service Business: A 30-day Step-by-step Plan for Building Your Business

by M D Weems

Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant,...


Life's a Pitch: Learn the Proven Formula That Has Sold Over $1 Billion in Products

by Bob Circosta

Selling is pretty much what Bob Circosta has been doing for the last three decades. Not only was he TV's ORIGINAL Home Shopping host, but he also helped create the multi-billion dollar TV home shopping industry--from...


Entrepreneurial Marketing: An effectual approach

by Ed Nijssen

How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change...


Business Transformation: A Roadmap for Maximizing Organizational Insights

by Aiman Zeid & Jim Davis

Effectively introduce and promote analytics within your enterprise

All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied that...


The Secrets to Succeeding in Network Marketing Offline and Online: How To Achieve Financial Success Selling Network Marketing Products And Services

by Jonathan Street

If you are looking to be financially independent, own your own business, have more spare time, work from the comfort of your home, then MLM may be for you to be successful. In the past MLM required a lot of...


Pocket Guide to Selling Services and Products

by Peter Morris & Malcolm McDonald

First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.


Million Dollar Launch: How to Kick-Start a Successful Consulting Practice in 90 Days

by Alan Weiss

"[Weiss is] one of the most highly respected independent consultants in the country."

-New York Post

If you're an aspiring entrepreneur, you've come to the right place. In Million Dollar Launch, bestselling...


Policy and Marketing Strategies for Digital Media

by Yu-Li Liu & Robert G. Picard

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range...


Absolute Value

by Itamar Simonson & Emanuel Rosen

Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix—for thinking about consumer decision making, which should help...


Crossing the Chasm, 3rd Edition

by Geoffrey A. Moore

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the...


The Routledge Handbook of Hospitality Management

by Ioannis S Pantelidis

Hospitality is an industry characterised by its complex nature and numerous sectors including hotels, hostels, B&Bs, restaurants, pubs, nightclubs and contract catering. However, despite its segmentation, there...


Power Branding

by Steve McKee

Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running...


Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

by Tim Halloran

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are...