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Multichannel Marketing Ecosystems: Creating Connected Customer Experiences

by Markus Stahlberg & Ville Maila

With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive...


Brand esSense: Using Sense, Symbol and Story to Design Brand Identity

by Neil Gains

Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. Branding expert Neil Gains shows both the science and the practical applications...


Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures

by Stephanie O'Donohoe, Margaret Hogg & Pauline Maclaran

It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture...


Ratings Analysis: Audience Measurement and Analytics

by James Webster, Patricia Phalen & Lawrence Lichty

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in traditional and evolving electronic media markets. It provides a thoroughly...


Promoting and Marketing Events: Theory and Practice

by Nigel Jackson

The book focuses on core marketing and PR current theory specifically relevant to the events, introducing students to topics from marketing strategy, consumer marketing and PR to how to use the internet to...


Advertising in a Digital Age: Best Practices for Adwords and Social Media Advertising

by Gabriela Taylor

If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active...


de-Marketing

by Nigel Bradley & Jim Blythe

We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing...


The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

by Robbin Phillips, Greg Cordell & Geno Church

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again. You’re in the people business, and The...


A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

by Dan Siroker & Pete Koomen

A guide to delivering a better user experience through A/B testing

A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version...


Cause a Disturbance: If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough Innovator

by Ken Tencer & John Paulo Cardoso

Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. This book will show you how innovation can change your business in simple steps by walking...


Social Marketing: From Tunes to Symphonies

by Gerard Hastings & Christine Domegan

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the...


Neuro Web Design: What Makes Them Click?

by Susan M. Weinschenk & Hank Stringer

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web...


Thought Leadership: Prompting Businesses to Think and Learn

by Laurie Young

Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious...


Market Research in Practice: How to Get Greater Insight From Your Market

by Paul N Hague, Nicholas Hague & Carol-Ann Morgan

Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and...


Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures: Build Your Brand and Reach More Customers with the Power of Pic

by Jason Miles

CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY

If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the...


The Way of the Warrior in Business: Battling for Profits, Power, and Domination and Winning Big!

by Donald Wayne Hendon & Philip Kotler

Learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales...


Adobe Analytics Quick-Reference Guide: Market Reports and Analytics (Formerly Sitecatalyst)

by Shane Closser

Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto...


Neuromarketing For Dummies

by Stephen Genco, Andrew Pohlmann & Peter Steidl

Learn how to use neuromarketing and understand the science behind it 

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing...


What the New Breed of CMOs Know That You Don't

by MaryLee Sachs

MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Knows that You Don't speaks to the...


Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing [dot] com Pres

by David Hooper

An Open Letter to Any Musician Who Wants to Make $100,000 (or More) in the Music Business You're in a career where it's considered "normal" to be broke. If you were doing anything else for a living, you'd have...