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CIM Revision Cards: Marketing Planning 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Coursebook 06/07 Marketing in Practice

by Tony Curtis

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...


CIM Coursebook 06/07 Marketing Environment

by Mike Oldroyd

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...


CIM Coursebook 06/07 Marketing Planning

by Karen Beamish & Ruth Ashford

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...


CIM Coursebook 06/07 Analysis and Evaluation

by Wendy Lomax

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to...


CIM Coursebook 05/06 Marketing Planning

by Karen Beamish

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


CIM Coursebook 06/07 Marketing Communications

by Chris Fill & Graham Hughes

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...


CIM Revision Cards: Marketing Management in Practice 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing Research and Information 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Coursebook 05/06 Analysis and Evaluation

by Wendy Lomax

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


Retail Strategy

by Christine Cuthbertson & Dr Jonathan Reynolds

The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary...


CIM Coursebook 04/05 Strategic Marketing in Practice

by Ashok Ranchhod

Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


Museum Marketing

by Ruth Rentschler & Anne-Marie Hede

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and...


Be a Network Marketing Superstar: The One Book You Need to Make Money Than You Ever Thought Possible

by Mary CHRISTENSEN & Wayne CHRISTENSEN

A step-by-step guide to mastering the proven wealth-building techniques that top earners use to become network marketing stars!


Killer Brands: Create and Market a Brand That Will Annihilate the Competition

by Frank Lane

In Killer Brands, marketing guru Frank Lane reveals his recognized three-step method to unlocking the marketplace and creating brands that annihilate the competition. His secrets?

  • FOCUS: how to find the one...


Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

by Howard R. Moskowitz Ph.D. & Alex Gofman

Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution:...


Connected Marketing

by Justin Kirby & Paul Marsden

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected...


Destination Branding

by Nigel Morgan, Annette Pritchard & Roger Pride

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate...


Strategic Marketing: Planning and Control

by Graeme Drummond, John Ensor & Ruth Ashford

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based...


Strategies and Tools for Corporate Blogging

by John Cass

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online...