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Strategies and Tools for Corporate Blogging

by John Cass

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online...


Marketing Communications Management

by Paul Copley

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to...


Arts Marketing

by Finola Kerrigan, Peter Fraser & Mustafa Ozbilgin

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating...


Business Success Through Service Excellence

by Moira Clark & Susan Baker

The text is aimed at CEOs and all executive management, however the scope of the material will engage the entire organization. The authors identify the key ingredients of service excellence and show how leading...


The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers

by Eric Clark

The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is...


The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barr

by Stephanie Capparell

In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's struggle to achieve its own ideals. This moving book...


Instant Marketing for Almost Free

by Susan Benjamin

Without a doubt, developing high-impact marketing is one of the toughest challenges for small and medium businesses. The world of marketing is in the midst of a revolution, generating great new opportunities...


Brand It Yourself: The Fast, Focused Way to Marketplace Magic

by Lynn Altman

How companies can stop overthinking the branding process, with faster and better results

Brand It Yourself is about getting a handle on your brand fast-without getting bogged down by research data, focus groups,...


On Becoming a Consumer

by James McNeal

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind...


The Elegant Solution: Toyota's Formula for Mastering Innovation

by Matthew E. May & Kevin Roberts

"Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for...


The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape

by Robyn Waters

From the former trendmaster of Target-how the power of contradictory trends can help reframe your business strategy

Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts...


ZAG: The #1 Strategy of High-Performance Brands

by Marty Neumeier

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into...


Fashion Marketing

by Tony Hines & Margaret Bruce

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect...


Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers

by Lisa Johnson

Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of...


POP!: Create the Perfect Pitch, Title, and Tagline for Anything

by Sam Horn

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in...


Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing

by Jay Levinson & Mitch Meyerson

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And...


China's New Culture of Cool: Understanding the World's Fastest-Growing Market, Adobe Reader

by Cynthia Chan, LiAnne Yu & Christopher Ireland

When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for...


Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

by Seth Godin

As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts,...


Financial Services Marketing

by Christine Ennew & Nigel Waite

Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses...


The Marketing Gurus: Lessons from the Best Marketing Books of All Time

by Chris Murray

Indispensable summaries of the best marketing books of our time

 

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year....