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Marketing Research for Non-Profit, Community and Creative Organizations

by Bonita Kolb

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold....


The She Spot: Why Women Are the Market for Changing the World-And How to Reach Them

by Lisa Witter & Lisa Chen

Offers concrete, field-tested advice for helping nonprofits, social advocacy organizations, and political campaigns connect more effectively with women Includes examples from both the for-profit and non-profit...


Strategic Integrated Marketing Communications

by Larry Percy

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to...


The Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar

by Robert Bly

Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that...


Data Mining and Market Intelligence for Optimal Marketing Returns

by Susan Chiu & Domingo Tavella

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use...


Emarketing Excellence

by PR Smith & Dave Chaffey

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.

A hugely successful practical guide to creating and...


Networking Like a Pro: Turning Contacts Into Connections

by Ivan Misner & David Alexander

Networking master and New York Times bestselling author Dr. Ivan Misner along with David Alexander, and Brian Hilliard teach entrepreneurs how to master the art of networking. Introducing an exclusive results-measuring...


Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy

by John Rosen & AnnaMaria Turano

How long does it take to buy a loaf of bread? A pair of shoes? A car?

These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches...


The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism

by Matt Mason

It started with punk. Hip-hop, rave, graffiti, and gaming took it to another level, and now modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global...


CIM Revision Cards 05/06: Marketing Fundamentals

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards Marketing Planning 05/06

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards 05/06: Marketing Research and Information

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards 05/06: Marketing Communications

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing Management in Practice 05/06

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


The Complete Idiot's Guide to Guerrilla Marketing

by Susan Drake

Attention-grabbing, money-saving ideas... Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this...


Meatball Sundae: Is Your Marketing out of Sync?

by Seth Godin

?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new.?

Wait. According to bestselling author Seth...


SuperStar Selling: 12 Keys to Becoming a Sales Superstar

by Paul McCord

McCord shows how to identify one's sales strengths and then find the products or services, the markets, the marketing methods, and the selling process thatwill highlight those selling strengths and minimize...


The Multichannel Challenge

by Hugh Wilson, Rod Street & Lindsay Bruce

While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few...


CIM Revision Cards Analysis and Evaluation

by Karen Beamish

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards Managing Marketing Performance

by Karen Beamish

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...