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CIM Coursebook 04/05 Strategic Marketing in Practice

by Ashok Ranchhod

Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


Museum Marketing

by Ruth Rentschler & Anne-Marie Hede

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and...


Be a Network Marketing Superstar: The One Book You Need to Make Money Than You Ever Thought Possible

by Mary CHRISTENSEN & Wayne CHRISTENSEN

A step-by-step guide to mastering the proven wealth-building techniques that top earners use to become network marketing stars!


Killer Brands: Create and Market a Brand That Will Annihilate the Competition

by Frank Lane

In Killer Brands, marketing guru Frank Lane reveals his recognized three-step method to unlocking the marketplace and creating brands that annihilate the competition. His secrets?

  • FOCUS: how to find the one...


Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

by Howard R. Moskowitz Ph.D. & Alex Gofman

Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution:...


Connected Marketing

by Justin Kirby & Paul Marsden

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected...


Destination Branding

by Nigel Morgan, Annette Pritchard & Roger Pride

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate...


Strategic Marketing: Planning and Control

by Graeme Drummond, John Ensor & Ruth Ashford

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based...


Strategies and Tools for Corporate Blogging

by John Cass

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online...


Marketing Communications Management

by Paul Copley

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to...


Arts Marketing

by Finola Kerrigan, Peter Fraser & Mustafa Ozbilgin

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating...


Business Success Through Service Excellence

by Moira Clark & Susan Baker

The text is aimed at CEOs and all executive management, however the scope of the material will engage the entire organization. The authors identify the key ingredients of service excellence and show how leading...


The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers

by Eric Clark

The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is...


The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barr

by Stephanie Capparell

In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's struggle to achieve its own ideals. This moving book...


Instant Marketing for Almost Free

by Susan Benjamin

Without a doubt, developing high-impact marketing is one of the toughest challenges for small and medium businesses. The world of marketing is in the midst of a revolution, generating great new opportunities...


Brand It Yourself: The Fast, Focused Way to Marketplace Magic

by Lynn Altman

How companies can stop overthinking the branding process, with faster and better results

Brand It Yourself is about getting a handle on your brand fast-without getting bogged down by research data, focus groups,...


On Becoming a Consumer

by James McNeal

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind...


The Elegant Solution: Toyota's Formula for Mastering Innovation

by Matthew E. May & Kevin Roberts

"Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for...


The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape

by Robyn Waters

From the former trendmaster of Target-how the power of contradictory trends can help reframe your business strategy

Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts...


ZAG: The #1 Strategy of High-Performance Brands

by Marty Neumeier

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into...