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No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich

by Dan Kennedy

Here it is: no warm ‘n fuzzies—just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price...


Gabay's Copywriters' Compendium

by Jonathan Gabay

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand,...


Total E-mail Marketing

by Dave Chaffey

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula,...


Emotion and Reason in Consumer Behavior

by Arjun Chaudhuri

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals...


Tourism Marketing for Cities and Towns

by Bonita Kolb

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on...


Making Marketing Happen

by Brian Smith

'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds...


Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

by Bryan Eisenberg

Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver...


The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.

by Dan S. Kennedy

More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any...


CIM Coursebook 06/07 Marketing Fundamentals

by Frank Withey & Geoff Lancaster

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...


CIM Coursebook 06/07 Strategic Marketing Decisions

by Isobel Doole & Robin Lowe

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to...


CIM Coursebook 06/07 Strategic Marketing in Practice

by Ashok Ranchhod & Ebi Marandi

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to...


CIM Coursebook 06/07 Marketing Management in Practice

by John Williams & Tony Curtis

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...


Rethinking Public Relations: PR Propaganda and Democracy

by Kevin Moloney

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective...


Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

by Patrick Hanlon

In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help...


Mobile Marketing

by Alex Michael & Ben Salter

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration...


Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More

by David Garfinkel

Copywriting expert Garfinkel presents his carefully chosen, market-tested set of advertising headline templates that truly can make readers rich.


The importance of customer relationship management in the automotive supply industry

by Michael Schäfer

The purpose of this dissertation is to investigate the importance of CRM in a specific industry for a specific company. More precisely, this work will explore the automotive supplier industry; and within that...


Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye

by Michael R. LeGault

This isn't the time to Blink.

It's time to

THINK!

-- before it's too late.

Outraged by the downward spiral of American intellect and culture, Michael R. LeGault offers the flip side of Malcolm Gladwell's...


Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences

by Nathan Shedroff & Darrel Rhea

This is the eBook version of the printed book. We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to...


Grapevine: Why Buzz Was a Fad But Word of Mouth Is Forever

by Dave Balter & John Butman

Word of mouth is an amazingly powerful force - but how does it really work?.

Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it's...