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CIM Coursebook 06/07 Strategic Marketing in Practice

by Ashok Ranchhod & Ebi Marandi

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to...


CIM Coursebook 06/07 Marketing Management in Practice

by John Williams & Tony Curtis

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...


Rethinking Public Relations: PR Propaganda and Democracy

by Kevin Moloney

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective...


Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

by Patrick Hanlon

In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help...


Mobile Marketing

by Alex Michael & Ben Salter

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration...


Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More

by David Garfinkel

Copywriting expert Garfinkel presents his carefully chosen, market-tested set of advertising headline templates that truly can make readers rich.


The importance of customer relationship management in the automotive supply industry

by Michael Schäfer

The purpose of this dissertation is to investigate the importance of CRM in a specific industry for a specific company. More precisely, this work will explore the automotive supplier industry; and within that...


Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye

by Michael R. LeGault

This isn't the time to Blink.

It's time to

THINK!

-- before it's too late.

Outraged by the downward spiral of American intellect and culture, Michael R. LeGault offers the flip side of Malcolm Gladwell's...


Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences

by Nathan Shedroff & Darrel Rhea

This is the eBook version of the printed book. We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to...


Grapevine: Why Buzz Was a Fad But Word of Mouth Is Forever

by Dave Balter & John Butman

Word of mouth is an amazingly powerful force - but how does it really work?.

Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it's...


The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

by The Group of 33 & Seth Godin

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk...


CIM Revision Cards: Managing Marketing Performance

by marketing marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


The Complete Idiot's Guide to Growing Your Business With Google

by Dave Taylor

The search engine for success.

Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money-especially if you're not a computer expert....


Search Marketing Strategies

by James Colborn

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the...


Buzzmarketing: Get People to Talk About Your Stuff

by Mark Hughes

?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.?

?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream

These days consumers are paying less and less attention...


Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity

by Brian Wansink

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Misunderstanding consumers has...


Introduction to Marketing Concepts

by Graeme Drummond & John Ensor

Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding...


CIM Coursebook 05/06 Marketing Management in Practice

by John Williams

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


Management of Marketing

by Paul Reynolds & Geoff Lancaster

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students...


The Culturally Customized Web Site

by Nitish Singh & Arun Pereira

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:

* First, to present a review and survey results on...