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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

by The Group of 33 & Seth Godin

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk...


CIM Revision Cards: Managing Marketing Performance

by marketing marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


The Complete Idiot's Guide to Growing Your Business With Google

by Dave Taylor

The search engine for success.

Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money-especially if you're not a computer expert....


Search Marketing Strategies

by James Colborn

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the...


Buzzmarketing: Get People to Talk About Your Stuff

by Mark Hughes

?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.?

?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream

These days consumers are paying less and less attention...


Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity

by Brian Wansink

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Misunderstanding consumers has...


Introduction to Marketing Concepts

by Graeme Drummond & John Ensor

Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding...


CIM Coursebook 05/06 Marketing Management in Practice

by John Williams

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


Management of Marketing

by Paul Reynolds & Geoff Lancaster

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students...


The Culturally Customized Web Site

by Nitish Singh & Arun Pereira

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:

* First, to present a review and survey results on...


The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market

by John Zagula

Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you...


Research Methods in Management

by Geoff Lancaster

Written specifically for the Research Methods aspect of an MBA course, Research Methods in Management is the ideal companion for those needing guidance on carrying out a research project.

The author offers a...


The Committed Enterprise

by Hugh Davidson

It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and...


How Brands Become Icons: The Principles of Cultural Branding

by Holt Holt

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create...


Brand New Justice

by Simon Anholt

Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.

Brand New Justice...


Destination Marketing Organisations

by Steven Pike

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination...


Cold Case Squad

by Edna Buchanan

"Like all things good and bad in the world, it began with a woman..."

And so begins the first chapter of Edna Buchanan's Cold Case Squad, a new suspense novel that features a special homicide unit that breathes...


Supply Chain Strategies: Customer Driven and Customer Focused

by Tony Hines

Supply Chain Strategies: Customer Driven and Customer Focused highlights the main challenges facing organizations wanting to select, design and implement successful supply chain strategies in an increasingly...


Marketing Briefs

by Sally Dibb & Lyndon Simkin

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject....


Wordcraft: The Art of Turning Little Words into Big Business

by Alex Frankel

"Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-business) is...