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How Brands Become Icons: The Principles of Cultural Branding

by Holt Holt

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create...


Brand New Justice

by Simon Anholt

Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.

Brand New Justice...


Destination Marketing Organisations

by Steven Pike

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination...


Cold Case Squad

by Edna Buchanan

"Like all things good and bad in the world, it began with a woman..."

And so begins the first chapter of Edna Buchanan's Cold Case Squad, a new suspense novel that features a special homicide unit that breathes...


Supply Chain Strategies: Customer Driven and Customer Focused

by Tony Hines

Supply Chain Strategies: Customer Driven and Customer Focused highlights the main challenges facing organizations wanting to select, design and implement successful supply chain strategies in an increasingly...


Marketing Briefs

by Sally Dibb & Lyndon Simkin

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject....


Wordcraft: The Art of Turning Little Words into Big Business

by Alex Frankel

"Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-business) is...


Business Development and Marketing for Lawyers

by Justin Grensing & Linda Pophal

Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from–which can...


Blogging by Million, Earn by Millions

by Laura Maya

Many subjects relevant to life and living are not taught in school. One of them is â??How to Get Rich'.

When you work for someone else, your salary is determined by that person; a portion of that salary will...


Does electronic commerce as a new distribution channel cause disintermediation or reintermediation or both?

by Tomislaw Dalic

'Electronic commerce is an emerging concept that describes the process of buying and selling

or exchanging of products, services, and information via computer networks including

Internet.'(Turban, Lee, King and...


A view on reasons for Swedish SMEs to change or not to change export modes in the internationalisation process

by Tobias/ Lassek, S./ Gence & C. Brüggemann

Nowadays, the internationalisation process of companies is moved more and more in the core of daily business life. This process is eased by reduced costs facilitated by less tariff barriers among Europe, faster...


The uniqueness of Meissen Porcellain - Analysis of the product's success: Analysis of the product's success

by Claudia Baier

Already in the 7th century AD, the secret of making porcelain was known to the Chinese. For 1000 years, porcelain was the symbol of the mysterious world of the Far East which has been virtually closed to European...


Fire the Web Committee

by Michael Reynolds

When most organizations embark on the task of creating a new website, the first thing they do is put together a committee. Then, that committee gets together and tries to figure out all the ins and outs of a...


How To Write a Business Proposal and Other Marketing Documents

by Lanette Zavala

Building a small business or establishing yourself as a marketing executive can prove to be the toughest of challenges in your career. But it can also be one of the most rewarding decisions a hard-working achiever...


App Store Fame and Fortune With Public Relations

by Dave Struzzi

The success of app stores has put dollar signs in the eyes of many app developers.

Aside from the potential payoff in terms of app sales, high profile acquisitions of app developers continue to make headlines....


The Checklist Book: Twitter Edition

by A.J. Lapre & Christopher Gallegos

Have you always wanted to "master" Twitter to boost your business or non-profit but didn't have the know-how to get started?

The Checklist Book: Twitter is a condensed, "just give me the good stuff" book designed...


Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn

by Neal Schaffer

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies...


The Complete Idiot's Guide to Marketing, 2nd Edition

by Sarah White

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

€ Guerilla marketing

€ Marketing to Boomers and Latinos

€...


Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits

by Jay Conrad, President Levinson

The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent.

Levinson, the authority on big-business marketing on...


Customer Relationship Management

by Francis Buttle

Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management.

The book views customer relationship management as the...