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Brand and Talent

by Kevin Keohane

Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts,...


Aaker on Branding: 20 Principles That Drive Success

by David Aaker

Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and...


Building Your Brand: A Practical Guide for Nonprofit Organizations

by Michele Levy

Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand,...


What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

by Denise Lee Yohn

Discover proven strategies for building powerful, world-class brands

It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic...


Adobe Experience Manager Quick-Reference Guide: Web Content Management [formerly CQ]

by Shane Closser

To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience...


Be Unique or Be Ignored: The CEO's Guide to Branding

by Marc H. Rudov

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of...


Auto Brand: Building Successful Car Brands for the Future

by Anders Parment

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion,...


Inside the Buyer's Brain

by Lee W. Frederiksen, Elizabeth Harr & Sylvia S. Montgomery

Inside the Buyer's Brain Why do companies select one professional services firm over another? What do they really value in the firms they hire? And how do you build a firm that engages your audience - one that...


IdeaSpotting: How to Find Your Next Great Idea

by Sam Harrison

Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more...


Z.E.R.O.: Zero Paid Media as the New Marketing Model

by Joseph Jaffe & Maarten Albarda

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing...


Show Me the Money!

by Esteve Calzada

How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? Show Me The Money is a fascinating sports marketing handbook that uses football to...


QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground

by Scott Stratten & Alison Kramer

Easy to digest tips and tools on how not to run a business

Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these...


From Small to Social in 30 Days for Business Owners & Managers: Establish Your Social Media Program One Day at a Time

by Cassandra Fenyk

If you are a business owner or manager of a business, you have seen a lot of technological changes in the way business processes are implemented. Marketing has not been immune to these changes; especially in...


Big Data Marketing: Engage Your Customers More Effectively and Drive Value

by Lisa Arthur

Leverage big data insights to improve customer experiences and insure business success

Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing...


Social Media, Sociality, and Survey Research

by Craig A. Hill, Elizabeth Dean & Joe Murphy

Provides the knowledge and tools needed for the future of survey research

The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated...


Neuromarketing in Action: How to Talk and Sell to the Brain

by Patrick M Georges, Anne-Sophie Bayle-Tourtoulou & Michel Badoc

Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, Neuromarketing in Action is the first...


The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

by David Pearson

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant...


Market New Products Successfully: Using Simulated Test Market Technology

by Kevin J. Clancy, Peter C. Krieg & Marianne McGarry Wolf

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product...


Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization

by Benji Rabhan

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits

In order for your business to...


The Effortless Experience: Conquering the New Battleground for Customer Loyalty

by Matthew Dixon, Nick Toman & Rick DeLisi

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?

In their acclaimed bestseller The Challenger...