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Designing and Conducting Business Surveys

by Ger Snijkers, Gustav Haraldsen & Jacqui Jones

Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey...


Youtility: Why Smart Marketing Is about Help Not Hype

by Jay Baer

The difference between helping and selling is just two letters

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only...


True Story: How to Combine Story and Action to Transform Your Business

by Ty Montague

Is your company a storyteller—or a storydoer?

The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no...


The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

by Robert Hamper

THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY

Everything You Need to Plan Your Strategy and Achieve Your Goals

From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes...


The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

by David Meerman Scott

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide...


Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

by Kristof Coussement & Koen W. De Bock

While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods...


Viral Video

by Dario Caiazzo, Andrea Febbraio & Umberto Lisiero

Viral Video, Content is King, Distribution is Queen is the first publication that examines the techniques and the methodologies to be used to become experts in online advertising, but above all reveals what...


Contemporary Selling: Building Relationships, Creating Value: Building Relationships, Creating Value - 4th Edition

by Mark W. Johnston & Greg W. Marshall

Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall's Contemporary Selling: Building Relationships, Creating Value continues to set the standard for...


Leveraging Brands in Sport Business

by Mark P. Pritchard & Jeffrey L. Stinson

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy...


Responsible and Ethical Tourist Behaviour

by Clare Weeden

What is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle choices into these holidays? What values inform their lifestyles and how do they satisfy...


The Social Employee: How Great Companies Make Social Media Work

by Mark Burgess & Cheryl Burgess

Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE

Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom

"Great brands have always started on the...


Successful SEO and Search Marketing in a Week: Teach Yourself

by Nick Smith

Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do

Monday: Learn about your competition and target audience, and organize your website's structure...


Design Management: Exploring Fieldwork and Applications

by Robert Jerrard

Quantifying and assessing the value of an organization's design department can be problematic. The tools traditionally used by auditors are usually insufficient to 'measure' either the value of design projects...


60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals

by Idris Mootee

Praise for 60-Minute Brand Strategist

"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world."

—Angela Ahrendts, CEO, Burberry

"Idris...


Corporate Marketing: Contemporary Perspectives on Corporate Branding, Marketing and Communications

by John M.T. Balmer, Laura Illia & Almudena González del Valle Brena

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations...


Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Succe

by Mike Schultz, John E. Doerr & Lee Frederikson

A proven approach to revenue-generating marketing and client development

Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional...


Changing the Way We Work

by R Meredith Belbin

How many problems at work arise from the way in which jobs are set up? Either people don't have a clear understanding of their duties and responsibilities, spending time and energy disentangling them from those...


Marketing for Cultural Organizations: New Strategies for Attracting Audiences - Third Edition

by Bonita M. Kolb

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between...


Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work

by Eric Baron

Sales teams have the potential to do great work.

Most sales teams do not devote enough energy to meeting dynamics and process awareness.  The skills related to this are critical components of effective teamwork,...


Smart Sales Manager: The Ultimate Playbook for Building and Running a High-Performance Inside Sales Team