Business & economics / Marketing

Practice of Public Relations

by Sam Black

Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business....

CIM Coursebook 03/04 Marketing Communications

by Chris Fill

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...

Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

by Chris Hackley

Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing,...

Marketing the e-Business

by Charles Dennis & Lisa Harris

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business....

Publicize your business

by Infinite Ideas

Are you sure that there are customers out there who should be doing business with you? And are you at a loss as to how to attract their attention? Are you frustrated when you see your rivals singing their own...

Infographics: The Power of Visual Storytelling

by Jason Lankow, Josh Ritchie & Ross Crooks

Transform your marketing efforts through the power of visual content

In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual...

Creating Powerful Brands

by Leslie de Chernatony & Malcolm McDonald

This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has...

Marketing Technologies: Corporate Cultures and Technological Change

by Elena Simakova

Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and...

The Marketing Matrix: How the Corporation Gets Its Power - And How We Can Reclaim It

by Gerard Hastings

In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation,...

Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology

by Ian Linton

Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and...

Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have

by Dimitri Maex & Paul B. Brown

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more?

Well now you can. And the best part is that...

CIM Coursebook 06/07 Marketing in Practice

by Tony Curtis

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...

CIM Coursebook 06/07 Marketing Environment

by Mike Oldroyd

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...

CIM Coursebook 06/07 Marketing Planning

by Karen Beamish & Ruth Ashford

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...

Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

by Jeremy Goldman

Powerful lessons from the frontlines of social media marketing.

101 Ways to Build a Successful Network Marketing Business

by Andrew Griffiths & Wayne Toms

The essential handbook for anyone looking to get involved with the network marketing industry.

Marketing Calculator: Measuring and Managing Return on Marketing Investment

by Guy R. Powell

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve...

Direct Mail in the Digital Age

by Lin Grensing-Pophal

Learn the secrets of successful direct mail campaigns, whether traditional postal mail or email, and get your small business noticed!

The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

by James Amos & BJ Emerson

Create growth via social media-powered customer loyalty strategies

Tasti D-Lite has put itself on the map through its innovative merging of loyalty programs and social media. In The Tasti-D-lite Way, the brand’s...

Fashion Marketing: Contemporary Issues

by Tony Hines & Margaret Bruce

'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries....