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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

by Ekaterina Walter & Jessica Gioglio

Attention is the new commodity. Visual Storytelling is the new currency.

  • Human brain processes visuals 60,000x faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers...


Building Your Brand: A Practical Guide for Nonprofit Organizations

by Michele Levy

Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand,...


What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

by Denise Lee Yohn

Discover proven strategies for building powerful, world-class brands

It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic...


Measuring the Impact of Pricing: Calculating Roi and Making the Business Case: Measuring the Impact and Making the Business Case

by Stephan Liozu & Andreas Hinterhuber

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of...


Adobe Experience Manager Quick-Reference Guide: Web Content Management [formerly CQ]

by Shane Closser

To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience...


Be Unique or Be Ignored: The CEO's Guide to Branding

by Marc H. Rudov

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of...


The Routledge Companion to the Future of Marketing

by Luiz Moutinho, Enrique Bigné & Ajay K. Manrai

Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular...


Auto Brand: Building Successful Car Brands for the Future

by Anders Parment

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion,...


Inside the Buyer's Brain

by Lee W. Frederiksen, Elizabeth Harr & Sylvia S. Montgomery

Inside the Buyer's Brain Why do companies select one professional services firm over another? What do they really value in the firms they hire? And how do you build a firm that engages your audience - one that...


YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience

by Jason Miles

Grab YOUR share of YouTube's BILLIONS of daily viewers

YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet.

Jason G. Miles, the author of Pinterest...


IdeaSpotting: How to Find Your Next Great Idea

by Sam Harrison

Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more...


Z.E.R.O.: Zero Paid Media as the New Marketing Model

by Joseph Jaffe & Maarten Albarda

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing...


QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground

by Scott Stratten & Alison Kramer

Easy to digest tips and tools on how not to run a business

Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these...


Big Data Marketing: Engage Your Customers More Effectively and Drive Value

by Lisa Arthur

Leverage big data insights to improve customer experiences and insure business success

Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing...


Events Sponsorship

by Ian McDonnell & Malcolm Moir

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both...


Social Media, Sociality, and Survey Research

by Craig A. Hill, Elizabeth Dean & Joe Murphy

Provides the knowledge and tools needed for the future of survey research

The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated...


Neuromarketing in Action: How to Talk and Sell to the Brain

by Patrick M Georges, Anne-Sophie Bayle-Tourtoulou & Michel Badoc

Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, Neuromarketing in Action is the first...


The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

by David Pearson

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant...


Market New Products Successfully: Using Simulated Test Market Technology

by Kevin J. Clancy, Peter C. Krieg & Marianne McGarry Wolf

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product...


Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization

by Benji Rabhan

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits

In order for your business to...