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Market New Products Successfully: Using Simulated Test Market Technology

by Kevin J. Clancy, Peter C. Krieg & Marianne McGarry Wolf

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product...


Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization

by Benji Rabhan

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits

In order for your business to...


The Effortless Experience: Conquering the New Battleground for Customer Loyalty

by Matthew Dixon, Nick Toman & Rick DeLisi

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?

In their acclaimed bestseller The Challenger...


Branding to Differ: The Brand Building Handbook for Business Leaders.

by Jean-Luc Ambrosi

In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates...


Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

by Neal Schaffer

Create and maintain a successful social media strategy for your business

Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are...


Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

by Daniel Rowles

Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital...


Multichannel Marketing Ecosystems: Creating Connected Customer Experiences

by Markus Stahlberg & Ville Maila

With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive...


Brand esSense: Using Sense, Symbol and Story to Design Brand Identity

by Neil Gains

Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. Branding expert Neil Gains shows both the science and the practical applications...


Advertising in a Digital Age: Best Practices for Adwords and Social Media Advertising

by Gabriela Taylor

If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active...


The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

by Robbin Phillips, Greg Cordell & Geno Church

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again. You’re in the people business, and The...


A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

by Dan Siroker & Pete Koomen

A guide to delivering a better user experience through A/B testing

A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version...


Cause a Disturbance: If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough Innovator

by Ken Tencer & John Paulo Cardoso

Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. This book will show you how innovation can change your business in simple steps by walking...


Thought Leadership: Prompting Businesses to Think and Learn

by Laurie Young

Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious...


Market Research in Practice: How to Get Greater Insight From Your Market

by Paul N Hague, Nicholas Hague & Carol-Ann Morgan

Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and...


The Way of the Warrior in Business: Battling for Profits, Power, and Domination and Winning Big!

by Donald Wayne Hendon & Philip Kotler

Learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales...


Adobe Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)

by Shane Closser

Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto...


Neuromarketing For Dummies

by Stephen Genco, Andrew Pohlmann & Peter Steidl

Learn how to use neuromarketing and understand the science behind it 

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing...


What the New Breed of CMOS Know That You Don't

by MaryLee Sachs

MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Knows that You Don't speaks to the...


Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing [dot] com Pres

by David Hooper

An Open Letter to Any Musician Who Wants to Make $100,000 (or More) in the Music Business You're in a career where it's considered "normal" to be broke. If you were doing anything else for a living, you'd have...


The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio)

by Bryan Pearson

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.

Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s...