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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Succe

by Mike Schultz, John E. Doerr & Lee Frederikson

A proven approach to revenue-generating marketing and client development

Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional...


Changing the Way We Work

by R Meredith Belbin

How many problems at work arise from the way in which jobs are set up? Either people don't have a clear understanding of their duties and responsibilities, spending time and energy disentangling them from those...


Marketing for Cultural Organizations: New Strategies for Attracting Audiences - Third Edition

by Bonita M. Kolb

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between...


Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work

by Eric Baron

Sales teams have the potential to do great work.

Most sales teams do not devote enough energy to meeting dynamics and process awareness.  The skills related to this are critical components of effective teamwork,...


Smart Sales Manager: The Ultimate Playbook for Building and Running a High-Performance Inside Sales Team

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

by Jeff Fromm & Christie Garton

Millennials are the crucial consumers of today and tomorrow-and marketing to them requires a brand new approach.


Marketing Database Analytics: Transforming Data for Competitive Advantage

by Andrew D. Banasiewicz

Marketing Database Analytics presents a step-by-step process for interpreting data to gain insights that drive business decisions. The book establishes the importance of database analytics, integrating business...


Marketing and experiential consumption

by Claire Roederer

 Dimensions of experience as a key to successful experiential strategies

First discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions...


Selling Your Home in 45 Days or Less: A Guaranteed Guide to a Quick Sale in Any Market

by Chuck Adkins

This book lays out a specific path for a buyer to properly prepare and implement a plan to get their home under contract in 45 days or less. This plan features tips and ideas to put the home in top condition,...


Standing Out with Seo: Expert Advice from Melanie Mitchell (Collection)

by Melanie Mitchell

A brand new collection of practical, up-to-the-minute SEO advice from one of the world’s leading experts, now in a convenient e-format, at a great price!

 

4 authoritative books teach you everything...


How to Innovate in Marketing (Collection)

by Monique Reece, Michael Tasner & Tony Davila

A brand new collection of authoritative guides to marketing innovation

 

4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing!...


The Definitive Guide to Effective Innovation (Collection)

by Tony Davila, Marc Epstein & Robert Shelton

A brand new collection of state-of-the-art guides to business innovation and transformation

 

4 authoritative books help you infuse innovation throughout everything your business does: not just once,...


Small Business Marketing in a Week: Teach Yourself

by John Sealey

Sunday - Understand the principles that will clearly identify where your business is currently and what needs to be done Monday - Ensure you are sowing the right seeds to attract the right type of customers...


Successful Social Media Marketing in a Week: Teach Yourself

by Nick Smith

Sunday: Understand what social media marketing is, its purpose, benefits and potential pitfalls Monday: Gain insight with cases studies of companies that have achieved positive results from social media Tuesday:...


Global Advertising, Attitudes, and Audiences

by Tony Wilson

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising...


Financial Aspects of Marketing

by Keith Ward

First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.


I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success

by Andrea Brunais, Pam Lontos & Rick Frishman

Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your...


Lessons from the Hanoi Hilton: Six Characteristics of High Performance Teams

by Peter Fretwell, Taylor B. Kiland & Jack London

Why were the American POWs imprisoned at the “Hanoi Hilton” so resilient in captivity and so successful in their subsequent careers? This book presents six principles practiced within the POW organizational...


Financial Services Marketing: An International Guide to Principles and Practice

by Christine Ennew & Nigel Waite

This fully updated and revised second edition draws on global business cases from both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition...


Hidden in Plain Sight

by Jan Chipchase & Simon Steinhardt

A global-innovation expert offers a new perspective on how consumers think and how to develop products and services that affect their everyday lives.

Who are your next customers—not just the ones you are serving...