Business & economics / Marketing

Tales from the Marketplace

by Nigel F. Piercy

'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides...

CIM Coursebook 03/04 Marketing Planning

by Karen Beamish

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...

CIM Coursebook 03/04 Strategic Marketing Management

by Helen Meek & Richard Meek

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...

Marketing Professional Services

by Michael Roe

Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals...

CIM Coursebook 03/04 Marketing in Practice

by Mike Hyde

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...

CIM Coursebook 03/04 Marketing Environment

by Mike Oldroyd

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...

No B.S. Trust Based Marketing

by Matt Zagula & Dan S. Kennedy

“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source...

Standing Out with SEO: Expert Advice from Melanie Mitchell (Collection)

by Mitchell Melanie

A Brand New Collection of State-of-the-Art Insights into Search Engine Optimization…in a convenient e-format at a great price!

Use Cutting-Edge Search Engine Optimization Techniques to Drive Breakthrough Results!...

Measure the Impact of Online Marketing (Collection)

by Mitchell Melanie, Turner Jamie & Corbett R. Scott

A brand new collection of state-of-the-art insights into online marketing and metrics from world-renowned experts…in a convenient e-format at a great price!

Understand the Business Value You’re Getting from...

CIM Coursebook 03/04 Marketing Management in Practice

by Tony Curtis

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...

Twitter 101: Everything You Need to Know about Twitter Marketing

by Lauren Dugan

Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter...

CIM Coursebook 05/06 Strategic Marketing in Practice

by Ashok Ranchhod

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...

CIM Revision Cards Strategic Marketing in Practice

by Karen Beamish

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...

CIM Coursebook 08/09 Strategic Marketing Decisions

by Isobel Doole & Robin Lowe

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...

Internal Marketing: Directions for Management

by Barbara Lewis & Richard Varey

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing....

CIM Revision Cards: Delivering Customer Value

by Ray Donnelly

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...

CIM Coursebook 05/06 Marketing Research and Information

by Matthew Housden

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...

CIM Coursebook 07/08 Strategic Marketing in Practice

by Ashok Ranchhod & Ebi Marandi

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...

Kellogg on Advertising and Media

by Bobby J. J. Calder & Philip Kotler

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest...

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

by Jean-Noël| Kapferer

The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and...