Business & economics / Marketing

New Releases / Page 6

icon Subscribe to feed

Browse

Best Selling

New Releases

 

Category

Delete Marketing

 

In category

Research (51)

Direct (28)

Multilevel (19)

Industrial (11)

Telemarketing (6)

 

Price

All

Free

Below $ 5

$ 5 - $ 10

$ 10 - $ 15

Delete Price range

From :
To :
OK

 

Language

English (1009)

French (93)

German (42)

Spanish (20)

Italian (87)

 

Protection

All (1009)

DRM Free (54)

DRM (955)

More options

Pocket Guide to Selling Services and Products

by Peter Morris & Malcolm McDonald

First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.


Million Dollar Launch: How to Kick-start a Successful Consulting Practice in 90 Days: How to Kick-start a Successful Consulting Practice in 90 Days

by Alan Weiss

"[Weiss is] one of the most highly respected independent consultants in the country."

-New York Post

If you're an aspiring entrepreneur, you've come to the right place. In Million Dollar Launch, bestselling...


Policy and Marketing Strategies for Digital Media

by Yu-Li Liu & Robert G. Picard

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range...


Absolute Value

by Itamar Simonson & Emanuel Rosen

Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix—for thinking about consumer decision making, which should help...


Marketing for Growth: The Role of Marketers in Driving Revenues and Profits

by The Economist & Iain Ellwood

The Economist: Marketing for Growth is a guide to how marketing can and should become a business’s most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an...


Crossing the Chasm, 3rd Edition

by Geoffrey A. Moore

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the...


The Routledge Handbook of Hospitality Management

by Ioannis S Pantelidis

Hospitality is an industry characterised by its complex nature and numerous sectors including hotels, hostels, B&Bs, restaurants, pubs, nightclubs and contract catering. However, despite its segmentation, there...


Power Branding

by Steve McKee

Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running...


Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

by Tim Halloran

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are...


The Best Digital Marketing Campaigns in the World II

by Damian Ryan

In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history.Full...


The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

by Ekaterina Walter & Jessica Gioglio

Attention is the new commodity. Visual Storytelling is the new currency.

  • Human brain processes visuals 60,000x faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers...


Building Your Brand: A Practical Guide for Nonprofit Organizations

by Michele Levy

Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand,...


What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

by Denise Lee Yohn

Discover proven strategies for building powerful, world-class brands

It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic...


Measuring the Impact of Pricing: Calculating Roi and Making the Business Case: Measuring the Impact and Making the Business Case

by Stephan Liozu & Andreas Hinterhuber

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of...


Adobe Experience Manager Quick-Reference Guide: Web Content Management [formerly CQ]

by Shane Closser

To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience...


Be Unique or Be Ignored: The CEO's Guide to Branding

by Marc H. Rudov

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of...


The Routledge Companion to the Future of Marketing

by Luiz Moutinho, Enrique Bigné & Ajay K. Manrai

Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular...


Auto Brand: Building Successful Car Brands for the Future

by Anders Parment

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion,...


Inside the Buyer's Brain

by Lee W. Frederiksen, Elizabeth Harr & Sylvia S. Montgomery

Inside the Buyer's Brain Why do companies select one professional services firm over another? What do they really value in the firms they hire? And how do you build a firm that engages your audience - one that...


YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience

by Jason Miles

Grab YOUR share of YouTube's BILLIONS of daily viewers

YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet.

Jason G. Miles, the author of Pinterest...