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The Definitive Guide to Effective Innovation (Collection)

by Tony Davila, Marc Epstein & Robert Shelton

A brand new collection of state-of-the-art guides to business innovation and transformation

 

4 authoritative books help you infuse innovation throughout everything your business does: not just once,...


Small Business Marketing in a Week: Teach Yourself

by John Sealey

Sunday - Understand the principles that will clearly identify where your business is currently and what needs to be done Monday - Ensure you are sowing the right seeds to attract the right type of customers...


Successful Social Media Marketing in a Week: Teach Yourself

by Nick Smith

Sunday: Understand what social media marketing is, its purpose, benefits and potential pitfalls Monday: Gain insight with cases studies of companies that have achieved positive results from social media Tuesday:...


Global Advertising, Attitudes, and Audiences

by Tony Wilson

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising...


Financial Aspects of Marketing

by Keith Ward

First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.


I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success

by Andrea Brunais, Pam Lontos & Rick Frishman

Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your...


Lessons from the Hanoi Hilton: Six Characteristics of High Performance Teams

by Peter Fretwell, Taylor B. Kiland & Jack London

Why were the American POWs imprisoned at the “Hanoi Hilton” so resilient in captivity and so successful in their subsequent careers? This book presents six principles practiced within the POW organizational...


Financial Services Marketing: An International Guide to Principles and Practice

by Christine Ennew & Nigel Waite

This fully updated and revised second edition draws on global business cases from both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition...


Hidden in Plain Sight

by Jan Chipchase & Simon Steinhardt

A global-innovation expert offers a new perspective on how consumers think and how to develop products and services that affect their everyday lives.

Who are your next customers—not just the ones you are serving...


Converge: Transforming Business at the Intersection of Marketing and Technology

by Bob Lord & Ray Velez

The leaders of Razorfish share their strategies for merging marketing and IT

To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains...


The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

by Dan Zarrella

Scientific marketing research delivers proven marketing tactics and tips

The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing,...


Strategy in Emerging Markets: Telecommunications Establishments in Europe

by Anders Pehrsson

Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more...


Wally Olins on Brand

by Wally Olins

"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, Oxford

Brands are a cultural phenomenon of our time....


Three Threats to Brand Relevance: Strategies That Work

by David A. Aaker

"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David Aaker...


Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

by David Newman

Kick your business into high gear with this fast, fun, pull-no-punches guide.


Secrets of Advertising to Gen Y Consumers

by Aiden Livingston

Traditional marketing is dead, and Gen Y killed it: Learn how to market to this new demographic, or be left behind.


Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

by Ian Brace

Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded,...


Branding for Bloggers: Tips to Grow Your Online Audience and Maximize Your Income

by Zach Heller & New York Institute of Caree Development

There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don’t have enough information on marketing themselves. The key to any successful...


Whiteboard Selling: Empowering Sales Through Visuals

by Corey Sommers & David Jenkins

Create compelling whiteboard presentations to engage your customers and win their business

Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual...


HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

by Harvard Business Review

NEW from the bestselling HBR’s 10 Must Reads series.

Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage,...