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The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

by Dan Zarrella

Scientific marketing research delivers proven marketing tactics and tips

The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing,...


Strategy in Emerging Markets: Telecommunications Establishments in Europe

by Anders Pehrsson

Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more...


Wally Olins on Brand

by Wally Olins

"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, Oxford

Brands are a cultural phenomenon of our time....


Three Threats to Brand Relevance: Strategies That Work

by David A. Aaker

"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David Aaker...


Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

by David Newman

Kick your business into high gear with this fast, fun, pull-no-punches guide.


Secrets of Advertising to Gen Y Consumers

by Aiden Livingston

Traditional marketing is dead, and Gen Y killed it: Learn how to market to this new demographic, or be left behind.


Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

by Ian Brace

Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded,...


Branding for Bloggers: Tips to Grow Your Online Audience and Maximize Your Income

by Zach Heller & New York Institute of Caree Development

There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don’t have enough information on marketing themselves. The key to any successful...


Whiteboard Selling: Empowering Sales Through Visuals

by Corey Sommers & David Jenkins

Create compelling whiteboard presentations to engage your customers and win their business

Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual...


HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

by Harvard Business Review

NEW from the bestselling HBR’s 10 Must Reads series.

Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage,...


Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

by Bob Garfield & Doug Levy

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand...


What's the Future of Business: Changing the Way Businesses Create Experiences

by Brian Solis

"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation."...


Global Brand Power: Leveraging Branding for Long-Term Growth

by Barbara E. Kahn

The branding bible for today’s globalized world

Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet...


Contagious: Why Things Catch On

by Jonah Berger

New York Times bestseller

What makes things popular?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and...


Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics

by Mary-Lou Galician

Leading experts present cutting-edge ideas and current research on product placement!

The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is...


Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches

by C.J. Hayden & Jay Conrad Levinson

Want more clients? Better clients? Here's how! Complete with worksheets, exercises and all-new examples.


The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers

by Patrick Corsi & Mike Dulieu

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching...


Global Consumer Behavior

by Chantal Ammi

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization...


Adland: A Global History of Advertising

by Mark Tungate

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments...


The Complete Marketer: 60 Essential Concepts for Marketing Excellence

by Malcolm McDonald & Mike Meldrum

The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market...