Business & economics / Marketing

New Releases / Page 7

icon Subscribe to feed

Browse

Best Selling

New Releases

 

Category

Delete Marketing

 

In category

Research (61)

Direct (30)

Multilevel (18)

Industrial (12)

Telemarketing (6)

 

Price

All

Free

Below $ 5

$ 5 - $ 10

$ 10 - $ 15

Delete Price range

From :
To :
OK

 

Language

English (1042)

French (108)

German (77)

Spanish (26)

Italian (89)

 

Protection

All (1042)

DRM Free (61)

DRM (981)

More options

Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect

by Daniel J. Flint, Chris Hoyt & Nancy Swift

The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far...


Strategic Pricing for the Arts

by Michael Rushton

With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the...


Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

by Jeremy Miller

Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies - companies with a marketing budget, but not a vast one...


Successful Brand Management In A Week: Teach Yourself

by Julia Hitchens & Paul Hitchens

The ability to manage your brand successfully is crucial to anyone who wants to advance their career.

Written by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches...


Website Branding for Small Businesses: Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community

by Nathalie Nahai

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly...


Creating a Sustainable Brand: A Guide to Growing the Sustainability Top Line

by Henk Campher

Sustainable brands may have started as 'doing less harm', but brands today are supported by over a decade of phenomenal changes in sustainability. Today's sustainable brands are looking for the holy grail of...


Strategic Integrated Marketing Communications

by Larry Percy

  • An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies
  • This new edition is still the only textbook...

Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

by Jeff Walker

The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into ""getting the doors...


Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones

by Natasha Hritzuk & Kelly Jones

Simplify your multi-screen marketing by putting consumers at the center of your strategy

The rise of the digital age means that consumers have unprecedented access to information and they're no longer interested...


Positioning Theory and Strategic Communication: A new approach to public relations research and practice

by Melanie James

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about? Why do some positions taken by organizations crystallize in the minds...


Market and Sell Books: A My Guide

by Rebecca Richmond & Claire Pickering

Writing a book is just the beginning of the story of becoming a successful author. Do you want to: • know what stops books selling? • learn how to plan an effective marketing campaign? In this comprehensive...


How to Work with a Digital Marketing Agency

by Hassan Bawab

In this book, Hassan gets right down to business with helping you navigate the accelerating, exhilarating world of marketing automation. You'll find out: What you should be doing today with marketing automation...


Creating a Powerful Brand: It's Not Just Business, It's Personal

by Andrew Ford

The digital revolution has dramatically changed the way customers gather information about brands. You are no longer in charge of your brand and reputation, your customers are. By understanding and utilizing...


The 6 Figure Stylist-Secrets to Exploding Your Beauty Industry Business & Creating Success by Design

by Jaye Renee'

Put MORE PROFIT in YOUR Pockets! No one can deny it: the old beauty industry is BROKEN and GONE FOREVER. It will never be as it was. In its place a NEW ERA has emerged. Clients have power and are more skeptical...


How to Market and Sell Your Art, Music, Photographs, and Handmade Crafts Online: Turn Your Hobby into a Cash Machine

by Lee Rowley

You are creative, you are an artist or a photographer, you have a hobby or craft, something you absolutely love to do, and you are good at it. But you may be asking yourself, How do I market my work? How do...


Transcultural Marketing

by Marye Tharp

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to...


The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles

by Tom Spitale & Mary Abbazia

A practical guide for inexperienced marketers who have to develop a marketing strategy

With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers...


Political Marketing: Principles and Applications

by Jennifer Lees-Marshment

 Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide...


Marketing For Dummies

by Alexander Hiam

Master the latest marketing tools and trends

Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition...


Getting Clients and Keeping Clients for Your Service Business: A 30-Day Step-by-Step Plan for Building Your Business

by M D Weems

Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant,...