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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Leonard M. Lodish, Howard L. Morgan & Shellye Archambeau

Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage!

This practical guide shows how to use modern entrepreneurial marketing techniques to differentiate...

Judge This

by Chip Kidd

A fun, playful look at the importance of first impressions—in design and in life—from acclaimed book designer Chip Kidd.

First impressions are everything. They dictate whether something stands out, how we...

The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Custo

by Nicholas Johnson

Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming...

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

by Jeanne Bliss

A Customer Experience Roadmap to Transform Your Business and Culture

Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses...

I'm not buying it: How to turn today's skeptical Millennials into loyal customers.

by Christopher W Anderson

A first hand look at how Millennials will change the face of the economy. Soon to represent the largest generational buying group and largest traveling segment of the population, Millennials behave drastically...

STOP Letting Your Customers Down: How to Build a Better Digital Experience

by Brett Bair

For decades, online marketers have been waiting for technology to catch up to their needs and visions. As odd as it sounds in our incredibly tech-savvy and tech-saturated world, marketers have long known that...

New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization

by Larry Light & Joan Kiddon

New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership...

Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity

by Cor Molenaar

Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets,...

On The Origins of Self-Service

by Franck Cochoy

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative...

The Shoeshine Boy

by Walter Reinhard

In a nutshell, this material invites the reader to embark on a journey of discovery as he joins Ramon, the orphan child of a poverty-stricken family from a South American slum, in an adventure that will span...

Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python

by Thomas W. Miller

Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing...

Hot For Cold Calling in 45 Minutes: How to Boost Your Success Rate on the Phone

by Tim Taxis & Christiane Gierke

Nobody likes cold calling. At the same time, the phone is and remains the most effective way to get qualified appointments with new business clients. The question is: How can the initial contact by phone be...

But first, let me tweet it

by Mariagiulia Haag

The objective of this work is to demonstrate how the Digital Marketing can actually represent an important economical opportunity for B2B companies and how it should evolve from being just an occasional and...

Customer-Centric Marketing

by Aldo Cundari

The practical, expert guide to reaching the new consumer

Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's...

Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers

by Aldo Cundari

The practical, expert guide to reaching the new consumer

Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's...

Finders & Keepers: How the World's Most Powerful Customer is Changing Everything

by Schlyecher Rob

Why do some businesses fail while others thrive no matter what? It’s all in the customer. This fast moving, real-world analysis of a ten-year world-wide research study reveals how one kind of customer is responsible...

Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills

by Stephan M Liozu

The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing...

The Psychology of the Asian Consumer

by Bernd Schmitt & Leonard Lee

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These...

Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis

by Nicole Matejic

Avoid becoming a #PRFail with a solid social media strategy

Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having...

Simple Steps to Ultimate Freedom: Easy Ways For Mums To Succeed From Home

by Viola Tam

Have you ever wondered how a stay-at-home mum can easily make more money from home?, What would it be like having an extra pay cheque coming in so that you can make lifestyle choices? Imagine not having to drop...