Business & economics / Marketing

New Releases / Page 3

icon Subscribe to feed

Browse

Best Selling

New Releases

 

Category

Delete Marketing

 

In category

Research (75)

Direct (37)

Multilevel (25)

Industrial (13)

Telemarketing (9)

 

Language

English (1116)

French (145)

German (101)

Spanish (53)

Italian (84)

 

Protection

All (1116)

DRM Free (86)

DRM (1030)

More options

Storytelling with Data

by Cole Nussbaumer Knaflic

Don't simply show your data—tell a story with it!

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling...


The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

by Shlomo Benartzi & Jonah Lehrer

A leading behavioral economist reveals the tools that will improve our decision making on screens

Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware...


Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg & Justin Mares

Most startups don’t fail because they can’t build a product.

Most startups fail because they can’t get traction. 

Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction...


Trend-Driven Innovation

by Delia Dumitrescu, Henry Mason, Maxwell Luthy & David Mattin et al.

Trend-Driven Innovation

Beat accelerating customer expectations.

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to...


Hidden Persuasion: 33 psychological influence techniques in advertising

by Marc Andrews, Matthijs van Leeuwen & Rick van Baaren

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.


It's Your Move

by Josh Altman

A Wall Street Journal Bestseller

One of the stars of Bravo’s hit series Million Dollar Listing Los Angeles reveals his trade secrets, offering aspiring entrepreneurs and established professionals tips and insights...


Fanatical Prospecting

by Jeb Blount & MIKE WEINBERG

Ditch the failed sales tactics, fill your pipeline, and crush your number

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains...


Intelligent Content: A Primer

by Ann Rockley, Charles Cooper & Scott Abel

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.

Intelligent Content: A Primer introduces...


Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value

by Reed K. Holden

B2B sales professionals: resist mindless discounting, level the playing field against tough procurement organizations, and close the deal on your terms! Negotiating with Backbone, Second Edition definitive...


The Simple Manifesto: Marketing principles to save you time, increase profit and create your dream business in a SNAP!

by Wes Towers, Alan Gilmour & James Tuckerman

What if the business guru’s were wrong?

You get told you need complex marketing systems, elaborate sales pitches, social media “relationships.” That you must have employee manuals, hiring procedures, and...


CRAFT BEER MARKETING & DISTRIBUTION - BRACE FOR SKUMEGGEDON

by Mark Colburn

This unique book is written by a marketing executive who has 30 years in the US beverage alcohol business focusing on craft beer.  The book covers marketing and distribution for any size craft beer brewer,...


The New Rules of Marketing and PR

by David Meerman Scott

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the...


Benchmarking

by 50MINUTES.Com

Analyze performance and adapt your procedures

This book is a practical and accessible guide to understanding and implementing benchmarking, providing you with the essential information and saving time.

 In 50...


Product Lifecycle

by 50MINUTES.Com

The fundamental stages behind every product

This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving...


Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age

by Sam Page

Marketing is psychology, in practice. That’s all it is.

This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show...


Proposals - Getting Started Getting Better: Your Indispensable Guide to Surviving (and Thriving!) in Proposal Land

by Isabel Gibson

Welcome to Proposal Land:

  •     Where companies move heaven and earth to respond to inconsistent and difficult-to-interpret Requests for Proposals (RFPs) against hard deadlines
  •     Where RFP issuers routinely...


Direct Selling For Dummies

by Belinda Ellsworth

Become a direct sales success story with this insider guide to making it big

Direct Selling For Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a 35-year veteran...


Strategic Innovation: The Definitive Guide to Outlier Strategies

by Liisa Välikangas & Michael Gibbert

GET TO THE FUTURE FIRST!

 

LEVERAGE STRATEGIC NOVELTY (SN) TO TRANSFORM AND DOMINATE YOUR MARKET

  • Become an “outlier organization”: recognize huge opportunities in novelty, and act fast and first
  • Listen...


Nudge marketing English Version

by Eric Singler

How can you double the sales of an everyday product without changing either its packaging or placement in store? How can you increase the effectiveness of a public health campaign or get the general population...


Disrupt: Think the Unthinkable to Spark Transformation in Your Business

by Luke Williams

&Master a complete five-step program for identifying and executing on disruptive business opportunities!  Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's...