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The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

by Shlomo Benartzi & Jonah Lehrer

A leading behavioral economist reveals the tools that will improve our decision making on screens

Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware...

Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg & Justin Mares

Most startups don’t fail because they can’t build a product.

Most startups fail because they can’t get traction. 

Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction...

It's Your Move

by Josh Altman & Joshua Altman

Josh Altman, one of the stars of Bravo’s hit TV series Million Dollar Listing Los Angeles, has achieved extraordinary success in a traditional industry and in the most competitive real estate market in the...

Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value

by Reed K. Holden

B2B sales professionals: resist mindless discounting, level the playing field against tough procurement organizations, and close the deal on your terms! Negotiating with Backbone, Second Edition definitive...

The Simple Manifesto: Marketing principles to save you time, increase profit and create your dream business in a SNAP!

by Wes Towers, Alan Gilmour & James Tuckerman

What if the business guru’s were wrong?

You get told you need complex marketing systems, elaborate sales pitches, social media “relationships.” That you must have employee manuals, hiring procedures, and...


by Mark Colburn

This unique book is written by a marketing executive who has 30 years in the US beverage alcohol business focusing on craft beer.  The book covers marketing and distribution for any size craft beer brewer,...

Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age

by Sam Page

Marketing is psychology, in practice. That’s all it is.

This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show...

Proposals - Getting Started Getting Better: Your Indispensable Guide to Surviving (and Thriving!) in Proposal Land

by Isabel Gibson

Welcome to Proposal Land:

  •     Where companies move heaven and earth to respond to inconsistent and difficult-to-interpret Requests for Proposals (RFPs) against hard deadlines
  •     Where RFP issuers routinely...

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buye

by David Meerman Scott

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the...

Strategic Innovation: The Definitive Guide to Outlier Strategies

by Liisa Välikangas & Michael Gibbert




  • Become an “outlier organization”: recognize huge opportunities in novelty, and act fast and first
  • Listen...

Disrupt: Think the Unthinkable to Spark Transformation in Your Business

by Luke Williams

&Master a complete five-step program for identifying and executing on disruptive business opportunities!  Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's...

Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

by Paul Farris, Neil Bendle & Phillip E. Pfeifer

Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics...

Business Charisma: The Magnetism of Personality, Presence, and Customer Engagement

by Kordell Norton

How Great Organizations Engage and Win the Customers Again and Again

With today's choices, Customer Service is not enough to even get into the game! Business needs a weapon to take leadership, sales, marketing,...

The Inventor's Bible, Fourth Edition: How to Market and License Your Brilliant Ideas

by Ronald Louis Sr Docie

The definitive guide for inventors, newly updated with the latest patenting laws, information on crowdfunding, and online resources.

     The path to success is clearer than it's ever been! Thanks to experienced...

A/E/C Marketing Fundamentals: Your Keys to Success

by Ronald D. Worth, Holly R. Bolton & Julie Huval

Whether you are new to the A/E/C community and working on your very first job or you are a more seasoned professional who is taking on marketing responsibilities for the first time, you will find "A/E/C Marketing...

Behavioral Marketing: Delivering Personalized Experiences At Scale

by Dave Walters & Bill Nussey

Grow revenue by leveraging behavioral marketing during your next campaign

Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly...

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Leonard M. Lodish, Howard L. Morgan & Shellye Archambeau

Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage!

This practical guide shows how to use modern entrepreneurial marketing techniques to differentiate...

Judge This

by Chip Kidd

A fun, playful look at the importance of first impressions—in design and in life—from acclaimed book designer Chip Kidd.

First impressions are everything. They dictate whether something stands out, how we...

The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Custo

by Nicholas Johnson

Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming...

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

by Jeanne Bliss

A Customer Experience Roadmap to Transform Your Business and Culture

Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses...