Business & economics / Marketing

Marketing and experiential consumption

by Claire Roederer

 Dimensions of experience as a key to successful experiential strategies

First discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions...

The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business

by Peggy Anne Salz & Jennifer Moranz

Expert advice on how to succeed in the mobile market!

Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how...

Summary: A New Brand World - Scott Bedbury

by Must Read Summaries

This work offers a summary of the book “A NEW BRAND WORLD: 8 Principles for Achieving Brand Leadership in the 21st Century” by Scott Bedbury.

Scott Bedbury is the CEO of Brandstream, a global brand development...

How to Make Money with Social Media Optimization

by Robert Scott Corbett

Master ""SMO"": the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.

The steep growth of online social networking sites like...

The Facebook Marketing Book

by Dan Zarrella & Alison Zarrella

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active...

Conversion Optimization: The Art and Science of Converting Prospects to Customers

by Khalid Saleh & Ayat Shukairy

How do you turn website visitors into customers?

Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious...

App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want

by Ken Yarmosh

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses...

Cold Calling Techniques: That Really Work

by Stephan Schiffman

Follow the advice of Stephan Schiffman—America's #1 Corproate Sales Trainer—and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That...

Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences

by Nathan Shedroff & Darrel Rhea

This is the eBook version of the printed book. “We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to...