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Praise for 60-Minute Brand Strategist
"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world."
Angela Ahrendts, CEO, Burberry
"Idris...
A proven approach to revenue-generating marketing and client development
Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional...
Sales teams have the potential to do great work.
Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components of effective teamwork,...
Dimensions of experience as a key to successful experiential strategies
First discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions...
A brand new collection of practical, up-to-the-minute SEO advice from one of the world's leading experts, now in a convenient e-format, at a great price!
4 authoritative eBooks teach you everything you need to...
A brand new collection of authoritative guides to marketing innovation, now in a convenient e-format, at a great price!
4 authoritative eBooks deliver state-of-the-art guidance for more innovative, more effective,...
A brand new collection of state-of-the-art guides to business innovation and transformation...4 authoritative books, now in a convenient e-format, at a great price!
4 authoritative eBooks help you infuse innovation...
3 breakthrough guides to building, revitalizing, and sustaining great brands – and profiting from them!
In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any...
This book lays out a specific path for a buyer to properly prepare and implement a plan to get their home under contract in 45 days or less. This plan features tips and ideas to put the home in top condition,...
Why were the American POWs imprisoned at the Hanoi Hilton” so resilient in captivity and so successful in their subsequent careers? This book presents six principles practiced within the POW organizational...
A global-innovation expert offers a new perspective on how consumers think and how to develop products and services that affect their everyday lives.
Who are your next customers—not just the ones you are serving...
The leaders of Razorfish share their strategies for merging marketing and IT
To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains...
Scientific marketing research delivers proven marketing tactics and tips
The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing,...
"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." -Anthony Hopwood, Saïd Business School, Oxford
Brands are a cultural phenomenon of our time. Yet,...
"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David Aaker...
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedydelivers...
Kick your business into high gear with this fast, fun, pull-no-punches guide.
Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded,...
Create compelling whiteboard presentations to engage your customers and win their business
Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual...
Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge,...
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