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Captivology

by Ben Parr

Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace? Why do some musicians grow as popular as Beyoncé, while others never make the charts? Why do some nonprofits,...


Customer IMPACT Agenda: Doing Business from the Customer's Perspective

by Phil Winters

For a customer strategy to be effective in the acquisition of new customers and the strengthening of existing relationships, it needs to reach them throughout their entire purchase decision cycle. To achieve...


Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

by David Butler & Linda Tischler

Expert advice from Coca-Cola’s vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing...


The Automatic Customer: Creating a Subscription Business in Any Industry

by John Warrillow

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what...


The Wallet Allocation Rule: Winning the Battle for Share

by Timothy L. Keiningham, Lerzan Aksoy & Luke Williams

Customer Loyalty Isn't Enough—Grow Your Share ofWallet

The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds,and wallets. Backed by rock-solid...


BE SEEN: Corporate selling strategies for independent authors & self-publishers

by Kristen Maxwell

GET NOTICED AND SELL BOOKS. Just because you can write a book doesn't mean it will be seen or sold. BE SEEN can help you do both. Written specifically for independent authors and self-publishers, this book will...


Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

by Jean-Noël| Kapferer

Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers...


Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

by Colin Strong

Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive...


How Companies Succeed in Social Business: Case Studies and Lessons from Adobe, Cisco, Unisys, and 18 More Brands

by Shawn Santos

Discover how the world's most successful social business leaders are making social media work for their enterprises!

Reflecting the pioneering experience of executives at pioneering companies ranging from Adobe...


Author Power: Profit Before You Publish

by Lynn Isenberg

Author Power by Lynn Isenberg reveals case studies and how-to scenarios for authors to empower themselves to generate income and enhance distribution before (and after) publishing. Foreword by SJ Hodges. Special...


Marketing in the Moment: The Digital Marketing Guide to Generating More Sales and Reaching Your Customers First

by Michael Tasner

Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing.

 

Drawing on his extensive experience...


Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty

by Harvey Thompson

Rebuild customer loyalty, strengthen customer relationships, and leverage the immense power of customer co-innovation! Harvey Thompson's Who Stole My Customer?? is the world's definitive guide to rebuilding...


The Third Screen, New Edition: The Ultimate Guide to Mobile Marketing

by Chuck Martin

Completely revised and updated, this award-winning book by bestselling author Chuck Martin is the essential handbook to mobile marketing strategies.


The Power of Creative Selling

by Earl Prevette

Creative selling is both a science and an art. The science teaches you what to do, and the art teaches you how to do it. Creative selling is the ability and art of increasing the satisfaction of the prospect...


Customer-Centric Marketing: Supporting Sustainability in the Digital Age

by Neil Richardson, Jon James & Neil Kelley

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices....


Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

by Peter Cheverton

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key...


Always On: Digital Brand Strategy in a Big Data World

by Arve Peder Øverland

It's a given in today's online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Always On provides an understanding...


Effective Client Management in Professional Services: How to Build Successful Client Relationships

by Jack Berkovi

Effective Client Management in Professional Services explains how firms become client-centric, providing a comprehensive, pragmatic guide to the Client relationship journey, from identifying potential Clients...


Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

by Jay Baer & Erica Campbell Byrum

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.

Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead...


Hooked: How to Build Habit-Forming Products

by Nir Eyal & Ryan Hoover

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there...