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Salon Marketing: This is What The Gurus Do Not Want You To Know

by Kim Howells

Salon Marketing can make your Salon A lot of Revenue. If you start thinking 'out of the box'. The Salon Marketing Ideas in this book have made our Salon Thousands of Dollars over the years. The Salon Gurus would...


Marketing Trends (english version)

by Pedro BARBOSA

Writing a book is one of the biggest learning processes that I have experienced.

I learned at every stage, with every person that I interacted with and with each hand that wrote Marketing Trends with me. Even...


Three Threats to Brand Relevance: Strategies That Work

by David A. Aaker

"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David Aaker...


The Ultimate Linkedin Checklist for Small and Medium Businesses

by Lauren Dugan

With over 175,000,000 users, LinkedIn is the social business network: the web’s best place to leverage your entire network of partners, suppliers, employees, vendors, and competitors. By establishing a strong...


Hey Marketers, Get Your Priorities Straight

by Nick Scarpino

For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social...


Make a Fortune Selling to Women:The Deal Makers and Deal Breakers You Must Know to Close the Deal Every Time!

by Connie Podesta

In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men and women...


Powerful Executive Coaching

by John Mattone

Leaders can make or break a company-which is why coaches are so crucial. Effective coaching can ensure that executives reach their peak potential and drive organizational results. Powerful Executive Coaching...


Twitter 101: Everything You Need to Know about Twitter Marketing

by Lauren Dugan

Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter...


Unleash the Power of Paid Search

by Melanie Mitchell

Paid search has grown and changed dramatically since it first exploded onto the marketing scene in 1997. Paid search is more complex now – but it offers businesses far more profit opportunities than ever before....


How to Use Social Media Monitoring Tools

by Jamie Turner

It's no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social...


How to Make Money with Social Media Optimization

by Robert Scott Corbett

Master ""SMO"": the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.

The steep growth of online social networking sites like...


How to Make Money Marketing Your Business with Tumblr

by Scott Bishop

Tumblr: what it is, how it can extend your reach and deepen customer trust, and how to establish an effective Tumblr strategy for your company.

Tumblr can be a great way to jump into social media marketing....


How to Make Money Marketing Your Android Apps

by Jeffrey Hughes

A complete plan for selling your Android apps-including little-known techniques based on Google's unique ""open selling model"".

Unlike Apple, Google allows developers to market their Apps from any site, including...


How to Make Money with Mobile Marketing 2D Codes

by Jamie Turner

25 great ways to use 2D codes to grow your business and differentiate yourself from competitors-plus a practical plan for getting started.

2D Codes are two-dimensional ways of representing digital information....


How to Make Money Marketing Your Business on Facebook

by Clara Shih

The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies.

Like the Internet...


How to Make Money with Email Marketing

by Robert Scott Corbett

Why you need to do serious email marketing--plus practical tips and steps for getting powerful business results from email, fast!

Press ""send,"" make money. Is it really that easy? Before I show you how to...


How to Make Money Marketing Your Business on YouTube

by Jamie Turner

Discover powerful, proven ways to use YouTube to attract new clients and customers!

You've probably watched video on YouTube or other user-generated video sites such as HowCast, Flickr, or DailyMotion. But did...


Rocking the Ages: The Yankelovich Report on Generational Marketing

by J. Walker Smith & Ann S. Clurman

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes,...


The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing

by Jamie Turner & Reshma Shah

Skills, facts, strategies, techniques...whatever it takes! FT Press's quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now!

Ten powerful techniques and crucial...


How to Make Money Marketing Your Business on LinkedIn

by Jamie Turner

Discover powerful, proven LinkedIn social networking techniques for attracting new clients and customers!

What if you're not Apple or Nike? What if you're a CPA, interior designer, real estate agent, architect,...