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The Power of Creative Selling

by Earl Prevette

Creative selling is both a science and an art. The science teaches you what to do, and the art teaches you how to do it. Creative selling is the ability and art of increasing the satisfaction of the prospect...


Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Specialfrom Portfolio)

by Jay Baer & Erica Campbell Byrum

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.

Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead...


Brand Shift: The Future of Brands and Marketing

by David Houle & Owen Shapiro

In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect...


How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

by Anne Marie

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With...


Salon Marketing: This is What The Gurus Do Not Want You To Know

by Kim Howells

Salon Marketing can make your Salon A lot of Revenue. If you start thinking 'out of the box'. The Salon Marketing Ideas in this book have made our Salon Thousands of Dollars over the years. The Salon Gurus would...


Market and Sell Books: A My Guide

by Rebecca Richmond & Claire Pickering

Writing a book is just the beginning of the story of becoming a successful author. Do you want to: • know what stops books selling? • learn how to plan an effective marketing campaign? In this comprehensive...


Marketing Trends (english version)

by Pedro BARBOSA

Writing a book is one of the biggest learning processes that I have experienced.

I learned at every stage, with every person that I interacted with and with each hand that wrote Marketing Trends with me. Even...


Three Threats to Brand Relevance: Strategies That Work

by David A. Aaker

"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David Aaker...


The Ultimate Linkedin Checklist for Small and Medium Businesses

by Lauren Dugan

With over 175,000,000 users, LinkedIn is the social business network: the web’s best place to leverage your entire network of partners, suppliers, employees, vendors, and competitors. By establishing a strong...


Hey Marketers, Get Your Priorities Straight

by Nick Scarpino

For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social...


Make a Fortune Selling to Women:The Deal Makers and Deal Breakers You Must Know to Close the Deal Every Time!

by Connie Podesta

In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men and women...


Powerful Executive Coaching

by John Mattone

Leaders can make or break a company-which is why coaches are so crucial. Effective coaching can ensure that executives reach their peak potential and drive organizational results. Powerful Executive Coaching...


Twitter 101: Everything You Need to Know about Twitter Marketing

by Lauren Dugan

Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter...


Unleash the Power of Paid Search

by Melanie Mitchell

Paid search has grown and changed dramatically since it first exploded onto the marketing scene in 1997. Paid search is more complex now – but it offers businesses far more profit opportunities than ever before....


How to Use Social Media Monitoring Tools

by Jamie Turner

It's no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social...


How to Make Money with Social Media Optimization

by Robert Scott Corbett

Master ""SMO"": the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.

The steep growth of online social networking sites like...


How to Make Money Marketing Your Business with Tumblr

by Scott Bishop

Tumblr: what it is, how it can extend your reach and deepen customer trust, and how to establish an effective Tumblr strategy for your company.

Tumblr can be a great way to jump into social media marketing....


How to Make Money Marketing Your Android Apps

by Jeffrey Hughes

A complete plan for selling your Android apps-including little-known techniques based on Google's unique ""open selling model"".

Unlike Apple, Google allows developers to market their Apps from any site, including...


How to Make Money with Mobile Marketing 2D Codes

by Jamie Turner

25 great ways to use 2D codes to grow your business and differentiate yourself from competitors-plus a practical plan for getting started.

2D Codes are two-dimensional ways of representing digital information....


How to Make Money Marketing Your Business on Facebook

by Clara Shih

The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies.

Like the Internet...