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Maslow's Hierarchy of Needs

by Pierre Pichère, 50 minutes, Carly Probert & Anne-Christine Cadiat

Understand the true foundations of human motivation

This book is a practical and accessible guide to understanding and implementing Maslow’s Hierarchy of Needs, providing you with the essential information...


Pareto's Principle

by Antoine Delers, 50 minutes, Carly Probert & Isabelle Van Steenkiste

Dramatically expand your business!

This bookis a practical and accessible guide to understanding and implementing Pareto’sPrinciple, providing you with the essential information and saving time.

In 50 minutes...


The Shoeshine Boy

by Walter Reinhard

In a nutshell, this material invites the reader to embark on a journey of discovery as he joins Ramon, the orphan child of a poverty-stricken family from a South American slum, in an adventure that will span...


Hot For Cold Calling in 45 Minutes: How to Boost Your Success Rate on the Phone

by Tim Taxis & Christiane Gierke

Nobody likes cold calling. At the same time, the phone is and remains the most effective way to get qualified appointments with new business clients. The question is: How can the initial contact by phone be...


BE SEEN: Corporate selling strategies for independent authors & self-publishers

by Kristen Maxwell

GET NOTICED AND SELL BOOKS. Just because you can write a book doesn't mean it will be seen or sold. BE SEEN can help you do both. Written specifically for independent authors and self-publishers, this book will...


The Power of Creative Selling

by Earl Prevette

Creative selling is both a science and an art. The science teaches you what to do, and the art teaches you how to do it. Creative selling is the ability and art of increasing the satisfaction of the prospect...


Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

by Jay Baer & Erica Campbell Byrum

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.

Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead...


Boost your company's profits:  A practical guide to smart marketing

by Samantha Reece

Do you want to create smart marketing strategies that will generate benefits and profits, beyond your wildest dreams? This step by step guide will help any savvy business owner to create their own strategy and...


Brand Shift: The Future of Brands and Marketing

by David Houle & Owen Shapiro

In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect...


The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed

by Jennefer WITTER

Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little...


How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

by Anne Marie

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With...


Salon Marketing: This is What The Gurus Do Not Want You To Know

by Kim Howells

Salon Marketing can make your Salon A lot of Revenue. If you start thinking 'out of the box'. The Salon Marketing Ideas in this book have made our Salon Thousands of Dollars over the years. The Salon Gurus would...


Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

by Jeremy Miller

Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies - companies with a marketing budget, but not a vast one...


Cause a Disturbance: If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough Innovator

by Ken Tencer & John Paulo Cardoso

Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. This book will show you how innovation can change your business in simple steps by walking...


Marketing Trends (english version)

by Pedro BARBOSA

Writing a book is one of the biggest learning processes that I have experienced.

I learned at every stage, with every person that I interacted with and with each hand that wrote Marketing Trends with me. Even...


Three Threats to Brand Relevance: Strategies That Work

by David A. Aaker

"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."-David Aaker...


The Ultimate LinkedIn Checklist For Small and Medium Businesses

by Lauren Dugan

With over 175,000,000 users, LinkedIn is the social business network: the web’s best place to leverage your entire network of partners, suppliers, employees, vendors, and competitors. By establishing a strong...


Hey Marketers, Get Your Priorities Straight

by Nick Scarpino

For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social...


Make a Fortune Selling to Women:The Deal Makers and Deal Breakers You Must Know to Close the Deal Every Time!

by Connie Podesta

In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men and women...


In-House SEO: Taming the Challenges to Win in Search

by Melanie Mitchell

Take charge of SEO in your organization: do what it takes to get outstanding search results that translate into improved business performance! World-renowned search strategist Melanie Mitchell covers everything...