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BEYOND CHARITY: How to Increase Profit Through Innovative Strategic Partnership - Cause Marketing 2.0

by DAVID S MARSHALL

Why is marketing such an overwhelming concept and why is it so difficult to find new marketing ideas? In these pages you will uncover a new way of leveraging cause to increase both profits and impact. Learn...


Chase One Rabbit: Strategic Marketing for Business Success: 63 Tips, Techniques and Tales for Creative Entrepreneurs

by David Parrish

Marketing in a minute on your mobile... Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational...


Successful Brand Management In A Week: Teach Yourself

by Julia Hitchens & Paul Hitchens

The ability to manage your brand successfully is crucial to anyone who wants to advance their career.

Written by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches...


Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

by Jeff Walker

The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into ""getting the doors...


Life's a Pitch: Learn the Proven Formula That Has Sold Over $1 Billion in Products

by Bob Circosta

Selling is pretty much what Bob Circosta has been doing for the last three decades. Not only was he TV's ORIGINAL Home Shopping host, but he also helped create the multi-billion dollar TV home shopping industry--from...


Be Unique or Be Ignored: The CEO's Guide to Branding

by Marc H. Rudov

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of...


IdeaSpotting: How to Find Your Next Great Idea

by Sam Harrison

Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more...


Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization

by Benji Rabhan

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits

In order for your business to...


Advertising in a Digital Age: Best Practices for Adwords and Social Media Advertising

by Gabriela Taylor

If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active...


Cause a Disturbance: If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough Innovator

by Ken Tencer & John Paulo Cardoso

Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. This book will show you how innovation can change your business in simple steps by walking...


The Way of the Warrior in Business: Battling for Profits, Power, and Domination and Winning Big!

by Donald Wayne Hendon & Philip Kotler

Learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales...


Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing [dot] com Pres

by David Hooper

An Open Letter to Any Musician Who Wants to Make $100,000 (or More) in the Music Business You're in a career where it's considered "normal" to be broke. If you were doing anything else for a living, you'd have...


The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio)

by Bryan Pearson

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.

Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson's...


Viral Video

by Dario Caiazzo, Andrea Febbraio & Umberto Lisiero

Viral Video, Content is King, Distribution is Queen is the first publication that examines the techniques and the methodologies to be used to become experts in online advertising, but above all reveals what...


Successful SEO and Search Marketing in a Week: Teach Yourself

by Nick Smith

Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do

Monday: Learn about your competition and target audience, and organize your website's structure...


Selling Your Home in 45 Days or Less: A Guaranteed Guide to a Quick Sale in Any Market

by Chuck Adkins

This book lays out a specific path for a buyer to properly prepare and implement a plan to get their home under contract in 45 days or less. This plan features tips and ideas to put the home in top condition,...


Small Business Marketing in a Week: Teach Yourself

by John Sealey

Sunday - Understand the principles that will clearly identify where your business is currently and what needs to be done Monday - Ensure you are sowing the right seeds to attract the right type of customers...


Successful Social Media Marketing in a Week: Teach Yourself

by Nick Smith

Sunday: Understand what social media marketing is, its purpose, benefits and potential pitfalls Monday: Gain insight with cases studies of companies that have achieved positive results from social media Tuesday:...


I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success

by Andrea Brunais, Pam Lontos & Rick Frishman

Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your...


Global Brand Power: Leveraging Branding for Long-Term Growth

by Barbara E. Kahn

The branding bible for today’s globalized world

Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet...