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"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David Aaker...
With over 175,000,000 users, LinkedIn is the social business network: the web's best place to leverage your entire network of partners, suppliers, employees, vendors, and competitors. By establishing a strong...
Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter...
Paid search has grown and changed dramatically since it first exploded onto the marketing scene in 1997. Paid search is more complex now-but it offers businesses far more profit opportunities than ever before....
It's no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social...
Master ""SMO"": the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.
The steep growth of online social networking sites like...
Master ""SMO"": the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.
The steep growth of online social networking sites like...
Tumblr: what it is, how it can extend your reach and deepen customer trust, and how to establish an effective Tumblr strategy for your company.
Tumblr can be a great way to jump into social media marketing....
A complete plan for selling your Android apps-including little-known techniques based on Google's unique ""open selling model"".
Unlike Apple, Google allows developers to market their Apps from any site, including...
25 great ways to use 2D codes to grow your business and differentiate yourself from competitors-plus a practical plan for getting started.
2D Codes are two-dimensional ways of representing digital information....
The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies.
Like the Internet...
Why you need to do serious email marketing--plus practical tips and steps for getting powerful business results from email, fast!
Press ""send,"" make money. Is it really that easy? Before I show you how to...
Discover powerful, proven ways to use YouTube to attract new clients and customers!
You've probably watched video on YouTube or other user-generated video sites such as HowCast, Flickr, or DailyMotion. But did...
Skills, facts, strategies, techniques...whatever it takes! FT Press's quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now!
Ten powerful techniques and crucial...
Discover powerful, proven LinkedIn social networking techniques for attracting new clients and customers!
What if you're not Apple or Nike? What if you're a CPA, interior designer, real estate agent, architect,...
The expert guide to marketing your iPhone/iPad app cost-effectively and profitably!
There are so many ways to promote an iPhone/iPad app. What really works and what doesn't? How can a developer create the right...
Discover foursquare social marketing--and achieve powerful bottom-line results with less than an hour's work per week.
Social media marketing has many advantages, but it ain't easy. Dollar and capital investment...
Why mobile media is right for your business--and quick, easy, low-cost ways to get started right now!
Mobile media is right for your business if you want to attract new customers...drive existing customers to...
How companies are using Twitter to build their businesses and grow profits--and how you can, too.
Learn how to build your business, grow profits, and increase your customers--presented in a step-by-step formula....
This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in...
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