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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

by Shama Hyder & Chris Brogan

Freshly Updated Edition of the Ultimate Primer and How-To Guide for Social Media Marketing

Five years ago, the first edition of The Zen of Social Media Marketing became a global bestseller. Three years after...


The Strategy and Tactics of Pricing: New International Edition

by Tom Nagle, John Hogan & Joseph Zale

For undergraduate introduction to Market Pricing courses.

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing shows readers how...


Think Simple: How Smart Leaders Defeat Complexity

by Ken Segall

Simplicity is arguably the most potent weapon in business—attracting customers, motivating employees, helping outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks.

 

Ken...


Research Frontiers on the International Marketing Strategies of Chinese Brands

by Zuohao Hu, Xi Chen & Zhilin Yang

This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g....


The Influence of Values on Consumer Behaviour: The value compass

by Erik Kostelijk

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations...


Tactical SEO: The Theory and Practice of Search Marketing

by Lee Wilson

Rather than focusing on the latest techniques, Tactical SEO provides a deeper analysis of SEO's underpinning concepts and its real value for businesses.


Creative Marketing Tools for Coaches: Use Your Natural Gifts to Attract Your Ideal Clients

by Sharon Good

Professional coaches are often great at what they do, but hate or fear marketing their practice to connect with clients. Creative Marketing Tools for Coaches helps coaches (and other self-employed professionals)...


Drive More Business: A Five Step Guide to Digital Marketing for Auto Dealers

by Beth Powell

Where is the first place anyone looking to buy a car goes? No, not a car dealership. The internet. In fact, over 90% of all Australian car buyers use the internet to fall in love with their next car. "Most buyers...


Summary of #AskGaryVee: by Gary Vaynerchuk | Includes Analysis

by Instaread Summaries

Summary of #AskGaryVee by Gary Vaynerchuk | Includes Analysis

 

Preview:

#AskGaryVee is entrepreneur and social media expert Gary Vaynerchuk’s guide to leadership and media. Structured in the form...


Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age

by Shama Hyder

Searching for clarity amidst the chaos of digital marketing—plus better ROI?

Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new...


Summary of The Art of the Deal: by Donald Trump | Summary & Analysis

by Instaread Summaries

The Art of the Deal by Donald Trump | Key Takeaways & Analysis

Preview:

The Art of the Deal by Donald Trump offers business advice and strategy through the lens of Trump’s business deals and development...


The Promise of Social Marketing: A Powerful Tool for Changing the World for Good

by Chahid Fourali

Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short...


Guerrilla Marketing for Financial Advisors: Transforming Financial Professionals through Practice Management

by Jay Conrad Levinson & Grant W. Hicks

Based on the best selling " Guerrilla Marketing Series" with over 21 million copies sold worldwide, in 62 languages, this completely updated 2nd edition takes the financial industry to a whole new level.


Summary of #AskGaryVee: by Gary Vaynerchuk | Includes Analysis

by Instaread Summaries

Summary of #AskGaryVee by Gary Vaynerchuk | Includes Analysis

 

Preview:

#AskGaryVee is entrepreneur and social media expert Gary Vaynerchuk’s guide to leadership and media. Structured in the form...


The Success Guide For Developing Customers For Life: Tools and Strategies For Effectively Doing Business in the Changing Marketplace

by Walter L Smith III

“When the normal cycles of business and life, challenges the effectiveness and profitability of an individual, company or organization, real-time solutions, bottom-line results, and models for "best practice...


Breeding Gazelles: Fast Growth Strategies For Your Business

by Dan Bradbury

More revenue, more profit, more time. 

Three things every business owner wants. The challenge is you haven't developed the systems to allow the company to function and scale without you. You struggle to find...


Marketing Unplugged - Spotting the Elephants in the Room

by Suman Srivastava

Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions...


Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals Can Launch Brand YOU

by Catherine Kaputa

Get you the tools you need to survive—and learn how to thrive—by creating “Brand You”.


Don't Buy A Duck: Stop Wasting Money & Only Do Marketing That Works

by Derek Champagne

With over a 15+ year career in the marketing space, Champagne has amassed a treasure trove of knowledge on branding and marketing, and shares his sometimes candid, often chuckle-worthy, and always clear advice...


The DIY Musician's Radio Handbook

by D Grant Smith

“In the DIY Musician’s Radio Handbook, D Grant Smith provides without a doubt the most comprehensive and actionable guide for independent musicians who want airplay. Too many artists keep themselves in the...