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Reengineering Retail

by Doug Stephens & Joseph Pine

PROVEN SERIES: Harold Kalman wrote the first edition thirty years ago to high acclaim, and did a Vancouver edition five years ago that continues to sell year after year. International travelers and architecture...


Jumpstart Your Platform

by La Counte Scott

Platform. It can make or break a writer. If you have it, then get ready for publishers to offer you contracts; and if you don’t? Let me kindly introduce you to the slush pile.

Whether you are a writer or another...


Sales EQ

by Jeb Blount

The New Psychology of Selling

The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history....


Behind the Cover

by Karen Rowe

Writing a book is a game changer for your business. It can increase your credibility, get you more clients, allow for strategic partnerships and let you charge higher rates. You already know you are long overdue...


Why Women Buy

by Dawn Jones & Sherry Prindle

  • Research-based material on gender differences to propel a sales career.
  • 7 tools to help salespeople close more deals with women.
  • Women control $4.4 trillion in spending in the US.
  • The author's first ebook was...


Online or Flatline: The Small Business Owner's Guide to Digital Marketing

by Nick Choat

Digital marketing is a daunting task for many small business owners. It often seems intimidating and complicated, and the benefits are not easily measured, but without it, many businesses die out. In Online...


Brand Is Destiny

by Marc H. Rudov

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs...


Commercial Nationalism and Tourism

by Leanne White

This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and...


Secret Sauce: How to Pack Your Messages with Persuasive Punch

by Harry MILLS

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE...


Tandem Leadership: How Your #2 Can Make You #1

by Gina Catalano

Lead your business to greater success with less work and less stress!


Scientific Advertising

by De Clau C. Hopkins

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood....


Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing

by Santiago Lopez

This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the...


Superconsumers

by Eddie Yoon

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions...


The Activation Imperative: How to Build Brands and Business by Inspiring Action

by Laurence Minsky, William Rosen & Rory Sutherland

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond...


Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

by Marian Salzman & THE TEAM AT HAVAS PR

Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by...


Not Just Numbers: Rediscovering the Promise and Power of Marketing Research

by Lawrence D. Gibson

In this provocative and insightful book, highly regarded marketing research expert Lawrence Gibson argues that the multi-billion-dollar marketing research industry has largely failed. Not Just Numbers shows...


Business Branding for the Non-Designer: A Simple Guide to Brand Your Business Like a Pro

by Chrissy Carpenter

TAKE CONTROL OF YOUR BRAND

Think you need a large budget and a giant marketing firm to brand your business? Not so fast. 

This guide breaks branding down into easy-to-understand, easy-to-execute steps, giving...


The Growth Code: The Key to Unlocking Sustainable Growth in any Modern Business

by Buckley Barlow

The Growth Code was written for forward-thinking, growth-oriented organizations and teams that are committed to building, growing, and improving the digital leaders of tomorrow. It’s a handbook for anyone...


Creativity and Data Marketing: A Practical Guide to Data Innovation

by Becky Wang

Addresses the need to analyze data creatively to yield fresh and robust insights and then to leverage that insight creatively.


Pharmaceutical Market Access in Emerging Markets

by Güvenç Koçkaya & Albert Wertheimer

The definition of Market Access was first reported by the World Trade Organization as “to open markets for trade and improve transparency, reciprocity, and non-discrimination in international trade”. Pharmaceutical...