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Path to Purpose

by Carolyn Butler-Madden

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger

brand that attracts followers and collaborators, rather than just customers and consumers.

In a world that needs solutions,...


Book Yourself Solid

by Michael Port

Kick off the cycle of success with serious self-promotion that works

Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"—but...


Ultimate Guide to Google AdWords

by Perry Marshall, Mike Rhodes & Bryan Todd

Google now processes 40,000 searches every second (that’s 1.2 trillion searches every year), making this a key marketing strategy for businesses of any size. Focusing on the growing number of mobile users...


Selling Your Book

by Bruce Mowday

??Many authors have a difficult time marketing and selling their own books and that leads to poor sales. The publishing world has drastically changed in the last decade and today’s successful authors need...


Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

For more than two decades, Winning at New Products has served as the bible...


Marketing Strategy 2.0: Experiential, Direct, Digital, & Social Media Marketing That Works

by Marion Baillat

MARKETING STRATEGY 2.0 PROVIDES NEW WAYS THE MOST SUCCESSFUL COMPANIES ON THE PLANET HAVE CUSTOMERS LINING UP. It will inspire you with unique ideas and help you create your own competitive marketing strategy....


Youtube Celebrity

by Patty Feed

In this ebook you will learn how to master Youtube and become a successful businessman thanks to it


Email List Secrets

by Patty Feed

If you run a business, a website or a blog and you want to increase your audience as well as increasing engagement, then the single most effective way to do that is with email marketing.

If you listen to pretty...


Exploring Markets

by Stefan Kühl

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one...


Fashion Collections: Product Development and Merchandising

by Nicola Misani & Paola Varacca Capello

The book aims to analyze the logics and instruments by which fashion companies create collections, taking into account the variety of companies' characteristics and business models. The collection development...


Customer Relationship Management

by 50MINUTES.Com

Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide.

Customer relationship management is a valuable tool...


How to Carry Out Market Research

by 50MINUTES.Com

Ready to take your business to the next level? Find out everything you need to know about effective market research with this practical guide.

If you are considering setting up your own business, then market...


Expert to Influencer

by Jane E Anderson

Can’t seem to grow your consulting, speaking or coaching practice? Trying to find new clients but can’t access new leads in a noisy market?

THE WORLD IS CHANGING FAST.

Congratulations! You have had your practice...


Artificial Intelligence for Marketing: Practical Applications

by Jim Sterne

A straightforward, non-technical guide to the next major marketing tool

Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals....


Branding Inside Out: Internal Branding in Theory and Practice

by Nicholas Ind

Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people.


Integrated Marketing Communication: Advertising and Promotion in a Digital World

by Jerome M. Juska

This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information...


Simple JV Success

by Brian O'Graal

Inside this guide:

  • What are joint ventures and how can you benefit from it?
  • The types of joint ventures you can do for a win/win
  • How joint venture partnerships will speed up your success with projects
  • How to...


#nomorepinkghetto

by Tash Corbin

The dream of starting your own online business can be alluring - choose your own hours, have a life as well as a business, and make more money than you ever have before. But for far too many women, it seems...


Perennial Seller: The Art of Making and Marketing Work that Lasts

by Ryan Holiday

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as...


The Ultimatum of Pleasure

by Arsen Dallakyan & Karlen Dallakyan

This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into...