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Business Branding for the Non-Designer: A Simple Guide to Brand Your Business Like a Pro

by Chrissy Carpenter

TAKE CONTROL OF YOUR BRAND

Think you need a large budget and a giant marketing firm to brand your business? Not so fast. 

This guide breaks branding down into easy-to-understand, easy-to-execute steps, giving...


The Growth Code: The Key to Unlocking Sustainable Growth in any Modern Business

by Buckley Barlow

The Growth Code was written for forward-thinking, growth-oriented organizations and teams that are committed to building, growing, and improving the digital leaders of tomorrow. It’s a handbook for anyone...


Pharmaceutical Market Access in Emerging Markets

by Güvenç Koçkaya & Albert Wertheimer

The definition of Market Access was first reported by the World Trade Organization as “to open markets for trade and improve transparency, reciprocity, and non-discrimination in international trade”. Pharmaceutical...


Ladders & Trampolines

by Musa Kalenga

Dynamic young business marketer and strategist Musa Kalenga introduces us to Ladders and Trampolines, his model for how to be effective in the competitive arena of contemporary marketing. The concept of a Ladder...


Fans on Fire! : How to Skyrocket Your Leads, Sales, and Reputation with the Most Trusted Form of Marketing

by Tom P Kenemore

Want to scare an entrepreneur? Have them do an online search on their business name followed by “reviews”!

Online reviews may be scary, but 9 out of 10 sales are influenced by online reviews. What will you...


UnMarketing

by Scott Stratten & Alison Stratten

UnMarket to build trust and make lifelong customers!

In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop

Marketing, Start Engaging and began a journey that would take them around...


In Your Creative Element: The Formula for Creative Success in Business

by Claire Bridges

Based on the periodic table, In Your Creative Element follows nine groupings of 62 creative elements and covers the principles, values and attitudes associated with creativity.


It Only Takes One: How to Create the Right Idea--and Then Make It Happen

by John Emmerling

“A lively and informative account of the creative process and how it works by someone who obviously knows.” —George Plimpton, editor of The Paris Review

“Finally, a GPS for finding your great ideas.”...


Brand Admiration: Building A Business People Love

by C. Whan Park, Deborah J. MacInnis & Andreas B. Eisingerich

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous...


LinkedIn for Personal Branding: The Ultimate Guide

by Sandra Long

Your online presence matters more than ever in today’s global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before...


Digital and Social Media Marketing: A Results-Driven Approach

by Aleksej Heinze, Gordon Fletcher & Tahir Rashid

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer...


The 5 Secret Cue Cards to answer objections successfully

by Tania Bianchi

These cue cards are part of the series: "THE SECRET CUE CARDS" on how to instantly improve your communication for outstanding results and success in life. Always want to have a ready answer? These professional...


Why People Buy: Motivation Research and Its Successful Application

by Louis Cheskin

In this 1959 classic, Louis Cheskin presents his insights into human motivation as expressed in purchasing decisions.


Sports Marketing

by Michael Fetchko, Donald P. Roy & Kenneth E. Clow

For courses in Sports Marketing.

Help students understand the business of sports through a practitioner's perspective.

Written from the perspective of those who've been actively involved in the sports business,...


Ethics in Advertising: Making the Case for Doing the Right Thing

by Wally Snyder

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies,...


Market-Led Strategic Change: Transforming the process of going to market

by Nigel F. Piercy

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world...


The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

by Shama Hyder & Chris Brogan

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named “Social media’s zen master of marketing” by Entrepreneur magazine and One of LinkedIn’s “Top Voices” in Marketing...


Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers

by Andreas Hinterhuber & Todd C. Snelgrove

Value-based pricing-pricing a product according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of a product...


The Speaker's Edge: The Ultimate Go-To Guide for Locating and Landing Lots of Speaking Gigs

by Ken Lizotte & Alan Weiss

Speakers for business and nonprofit events are sought out every day by meeting planners and program directors. Those who get the call are typically those who fill a specific need and can boast appropriate credentials...


Events Marketing Management: A consumer perspective

by Ivna Reic

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.

In order to market events effectively, it is vital to consider...