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Online or Flatline: The Small Business Owner's Guide to Digital Marketing

by Choat Nick

Digital marketing is a daunting task for many small business owners. It often seems intimidating and complicated, and the benefits are not easily measured, but without it, many businesses die out. In Online...

Brand Is Destiny

by Marc H. Rudov

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs...

Commercial Nationalism and Tourism

by Leanne White

This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and...

Secret Sauce: How to Pack Your Messages with Persuasive Punch

by Harry MILLS

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE...

Scientific Advertising

by De Clau C. Hopkins

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood....

Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing

by Santiago Lopez

This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the...


by Eddie Yoon

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions...

The Activation Imperative: How to Build Brands and Business by Inspiring Action

by Laurence Minsky, William Rosen & Rory Sutherland

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond...

Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

by Marian Salzman & THE TEAM AT HAVAS PR

Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by...

Not Just Numbers: Rediscovering the Promise and Power of Marketing Research

by Lawrence D. Gibson

In this provocative and insightful book, highly regarded marketing research expert Lawrence Gibson argues that the multi-billion-dollar marketing research industry has largely failed. Not Just Numbers shows...

Business Branding for the Non-Designer: A Simple Guide to Brand Your Business Like a Pro

by Chrissy Carpenter


Think you need a large budget and a giant marketing firm to brand your business? Not so fast. 

This guide breaks branding down into easy-to-understand, easy-to-execute steps, giving...

The Growth Code: The Key to Unlocking Sustainable Growth in any Modern Business

by Buckley Barlow

The Growth Code was written for forward-thinking, growth-oriented organizations and teams that are committed to building, growing, and improving the digital leaders of tomorrow. It’s a handbook for anyone...

Creativity and Data Marketing: A Practical Guide to Data Innovation

by Becky Wang

Addresses the need to analyze data creatively to yield fresh and robust insights and then to leverage that insight creatively.

Pharmaceutical Market Access in Emerging Markets

by Güvenç Koçkaya & Albert Wertheimer

The definition of Market Access was first reported by the World Trade Organization as “to open markets for trade and improve transparency, reciprocity, and non-discrimination in international trade”. Pharmaceutical...

Ladders & Trampolines

by Musa Kalenga

Dynamic young business marketer and strategist Musa Kalenga introduces us to Ladders and Trampolines, his model for how to be effective in the competitive arena of contemporary marketing. The concept of a Ladder...

Word of Mouth and Social Media

by Allan J. Kimmel & Philip J. Kitchen

This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM)...

The Internet of Things and Business

by Martin De Saulles

The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and will see the embedding of information and communication technologies...

Fans on Fire! : How to Skyrocket Your Leads, Sales, and Reputation with the Most Trusted Form of Marketing

by Tom P Kenemore

Want to scare an entrepreneur? Have them do an online search on their business name followed by “reviews”!

Online reviews may be scary, but 9 out of 10 sales are influenced by online reviews. What will you...


by Scott Stratten & Alison Stratten

UnMarket to build trust and make lifelong customers!

In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop

Marketing, Start Engaging and began a journey that would take them around...

Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

by Roger J. Baran & Robert J. Galka

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy....