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This book lays out a specific path for a buyer to properly prepare and implement a plan to get their home under contract in 45 days or less. This plan features tips and ideas to put the home in top condition,...
"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David Aaker...
The branding bible for today’s globalized world
Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet...
How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit,...
With over 175,000,000 users, LinkedIn is the social business network: the web's best place to leverage your entire network of partners, suppliers, employees, vendors, and competitors. By establishing a strong...
As a direct sales leader, you get what you want by helping your team get what they want.
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine...
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power
Socialnomics is an essential book for anyone who wants to understand the implications...
Time is money-which means you're pouring money down the drain when you spend your time on low-percentage selling strategies. How many times have you cold-called someone with no expectation that they'd have any...
The ability to effectively connect to the needs of others dramatically impacts profitability, productivity, and motivation in any industry. This guide features the information readers need to communicate effectively...
In today's economy, one of the biggest problems people have is that they don't have cash. Most people think that there are only three types of currency, cash, plastic and checks. But Barter is also a form of...
Are you sure that there are customers out there who should be doing business with you? And are you at a loss as to how to attract their attention? Are you frustrated when you see your rivals singing their own...
Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter...
Not all customers are created equal.
Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers and...
In this book, I will show you how, good basic business principles, should be applied and followed. It is written for both Men and Women who are already in business, those starting a business, Entrepreneurs ready...
Do you have some great ideas for new products or services but lack the skills to market them? Are you currently being hampered in your job by a lack of understanding of basic marketing techniques? Would you...
Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company...
Paid search has grown and changed dramatically since it first exploded onto the marketing scene in 1997. Paid search is more complex now-but it offers businesses far more profit opportunities than ever before....
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