Business & economics / Marketing

New Releases

icon Subscribe to feed

Browse

Best Selling

New Releases

 

Category

Delete Marketing

 

In category

Research (60)

Direct (29)

Multilevel (18)

Industrial (12)

Telemarketing (5)

 

Price

All

Free

Below $ 5

$ 5 - $ 10

$ 10 - $ 15

Delete Price range

From :
To :
OK

 

Language

English (1049)

French (107)

German (76)

Spanish (20)

Italian (93)

 

Protection

All (1049)

DRM Free (62)

DRM (987)

More options

Simple Steps to Ultimate Freedom: Easy Ways For Mums To Succeed From Home

by Viola Tam

Have you ever wondered how a stay-at-home mum can easily make more money from home?, What would it be like having an extra pay cheque coming in so that you can make lifestyle choices? Imagine not having to drop...


SPINOLOGY: Transform Your Media Spin Into Business Gold

by Sherry Klinger & Ph.D., Wendy P. Basil

Spinology: Transform Your Media Spin Into Business Gold Includes the breakthrough field of In-Depth Public Relations™. Our expanding media universe has opened up infinite possibilities for the person or enterprise...


Billions

by Tom Doctoroff & Martin Sorrell

This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with...


Personalized Digital Advertising: How Data and Technology Are Transforming How We Market

by Diaz Nesamoney

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it!

 

Digital advertising and marketing are...


The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy

by Kim Ann King

To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible....


Think Round: How To Own The Future By Focusing 100% Of Your Company On Customers & Consumers 100% Of The Time

by Martha R. Pease & Michael J. Campbell

Think Round shows that the key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, organic reinvention, adroit board management or stunning...


Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

by Josh Weltman & Jon Hamm

The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light...


Captivology

by Ben Parr

Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace? Why do some musicians grow as popular as Beyoncé, while others never make the charts? Why do some nonprofits,...


Customer IMPACT Agenda: Doing Business from the Customer's Perspective

by Phil Winters

For a customer strategy to be effective in the acquisition of new customers and the strengthening of existing relationships, it needs to reach them throughout their entire purchase decision cycle. To achieve...


Principles of Retailing

by John Fernie, Suzanne Fernie & Christopher Moore

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles...


Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

by David Butler & Linda Tischler

Expert advice from Coca-Cola’s vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing...


The Automatic Customer: Creating a Subscription Business in Any Industry

by John Warrillow

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what...


The Wallet Allocation Rule: Winning the Battle for Share

by Timothy L. Keiningham, Lerzan Aksoy & Luke Williams

Customer Loyalty Isn't Enough—Grow Your Share ofWallet

The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds,and wallets. Backed by rock-solid...


Marketing in 4 Weeks: The Complete Guide to Success: Teach Yourself

by Eric Davies, Nick Smith & Brian Salter

Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success.

It includes four tried-and-tested bestselling titles - Successful Marketing in a Week; Successful Digital...


Understanding Social Media: How to Create a Plan for Your Business that Works

by Damian Ryan

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars,...


The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply

by Vickie Taylor

The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually...


BE SEEN: Corporate selling strategies for independent authors & self-publishers

by Kristen Maxwell

GET NOTICED AND SELL BOOKS. Just because you can write a book doesn't mean it will be seen or sold. BE SEEN can help you do both. Written specifically for independent authors and self-publishers, this book will...


Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

by Jean-Noël| Kapferer

Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers...


Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

by Colin Strong

Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive...


How Companies Succeed in Social Business: Case Studies and Lessons from Adobe, Cisco, Unisys, and 18 More Brands

by Shawn Santos

Discover how the world's most successful social business leaders are making social media work for their enterprises!

Reflecting the pioneering experience of executives at pioneering companies ranging from Adobe...