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Praise for 60-Minute Brand Strategist
"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world."
Angela Ahrendts, CEO, Burberry
"Idris...
A proven approach to revenue-generating marketing and client development
Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional...
Sales teams have the potential to do great work.
Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components of effective teamwork,...
This book lays out a specific path for a buyer to properly prepare and implement a plan to get their home under contract in 45 days or less. This plan features tips and ideas to put the home in top condition,...
The leaders of Razorfish share their strategies for merging marketing and IT
To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains...
Scientific marketing research delivers proven marketing tactics and tips
The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing,...
"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David Aaker...
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedydelivers...
Kick your business into high gear with this fast, fun, pull-no-punches guide.
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand...
"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation."...
The branding bible for today’s globalized world
Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet...
New York Times bestseller
What makes things popular?
If you said advertising, think again. People dont listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas...
Want more clients? Better clients? Here's how! Complete with worksheets, exercises and all-new examples.
Expert advice on how to succeed in the mobile market!
Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how...
Want to Influence More Prospects to Say "Yes" to Your Message? What you will discover in this book has the power to transform your results exponentially-because it will simplify your message, amplify retention,...
Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuversall inside, battle-tested, and ready to employ.
The Father of Guerrilla Marketing, Jay Conrad...
What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing,...
How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit,...
With over 175,000,000 users, LinkedIn is the social business network: the web's best place to leverage your entire network of partners, suppliers, employees, vendors, and competitors. By establishing a strong...
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