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The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

by Daymond John & Daniel Paisner

Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box...


Predictive Analytics

by Eric Siegel

"Mesmerizing & fascinating..."  The Seattle Post-Intelligencer

"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com

Award-winning | Used by over 30 universities |...


Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

by Eric Siegel

"Mesmerizing & fascinating..."  -The Seattle Post-Intelligencer

"The Freakonomics of big data." -Stein Kretsinger, founding executive of Advertising.com

Award-winning | Used by over 30 universities | Translated...


The Startup Equation: A Visual Guidebook to Building Your Startup

by Steve Fisher & Ja-Nae Duane

Filled with infographics, visuals, and case studies-a vibrant, practical guide to creating a winning business model for any startup

The Startup Equation leads you step by step through the decisions and data...


The Opt-Out Effect: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty

by Gerald E. Smith

&will control your brand relationship, there’s only way to win: help them do it. The Opt-Out Effect shows you how.

 

Marketing thought leader Gerald Smith brings together new research data, powerful strategies,...


Digital Magnetism: How to attract the right clients... A simple and no-nonsense guide to success at growing your business fast by attracting sales at

by Ben Waters

Want to grow your business? Fast? We've all been there, right? Right... and how many times have you heard the promise of "just follow these simple secret steps to unlock the hidden profits". Yeah. Probably quite...


Website Insight: A guide to understanding Google Analytics for every small business

by Sam Hussain

Website Insight - A guide to understanding Google Analytics for every small business.

For Business Owners who want to take control of their website, make informed decisions and achieve online success.

Data...


Admen, Mad Men, and the Real World of Advertising: Essential Lessons for Business and Life

by Dave Marinaccio

A bestselling author and advertising veteran shares a life’s lessons from the ad trade.

Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young...


Marketing for Tomorrow, Not Yesterday: Surviving and Thriving in the Insight Economy

by Zain Raj

It's not enough to play by the old rules of marketing anymore. They've changed - for good. In today's world, the Insight EconomyTM, even some of the most steadfast and iconic mega-brands are stumbling as they...


Magnetic: The Art of Attracting Business

by Joe Calloway

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple,...


Tableau For Dummies

by Molly Monsey & Paul Sochan

Make your data work for you!

Tableau For Dummies brings order to the chaotic world of data. Understanding your data and organizing it into formats and visualizations that make sense to you are crucial to making...


X: The Experience When Business Meets Design

by Brian Solis

Welcome to a new era of business in which your brand is defined by those who experience it.

Do you know how your customers experience your brand today?

Do you know how they really feel?

Do you know what they...


Be a Network Marketing Leader: Build a Community to Build Your Empire

by Mary CHRISTENSEN

Want to build a six-figure income business? Only a truly engaged and motivated team can get you there. In Be a Network Marketing Leader, industry superstar Mary Christensen reveals how anyone can cultivate a...


Storytelling with Data: A Data Visualization Guide for Business Professionals

by Cole Nussbaumer Knaflic

Don't simply show your data—tell a story with it!

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling...


Storytelling with Data

by Cole Nussbaumer Knaflic

Don't simply show your data—tell a story with it!

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling...


The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

by Shlomo Benartzi & Jonah Lehrer

A leading behavioral economist reveals the tools that will improve our decision making on screens

Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware...


Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg & Justin Mares

Most startups don’t fail because they can’t build a product.

Most startups fail because they can’t get traction. 

Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction...


Trend-Driven Innovation

by Delia Dumitrescu, Henry Mason, Maxwell Luthy & David Mattin et al.

Trend-Driven Innovation

Beat accelerating customer expectations.

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to...


Trend-Driven Innovation: Beat Accelerating Customer Expectations

by Henry Mason, David Mattin & Maxwell Luthy

Trend-Driven Innovation

Beat accelerating customer expectations.

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to...


Fanatical Prospecting

by Jeb Blount & MIKE WEINBERG

Ditch the failed sales tactics, fill your pipeline, and crush your number

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains...