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Judge This

by Chip Kidd

A fun, playful look at the importance of first impressions—in design and in life—from acclaimed book designer Chip Kidd.

First impressions are everything. They dictate whether something stands out, how we...


The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Custo

by Nicholas Johnson

Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming...


Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

by Jeanne Bliss

A Customer Experience Roadmap to Transform Your Business and Culture

Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses...


I'm not buying it: How to turn today's skeptical Millennials into loyal customers.

by Christopher W Anderson

A first hand look at how Millennials will change the face of the economy. Soon to represent the largest generational buying group and largest traveling segment of the population, Millennials behave drastically...


STOP Letting Your Customers Down: How to Build a Better Digital Experience

by Brett Bair

For decades, online marketers have been waiting for technology to catch up to their needs and visions. As odd as it sounds in our incredibly tech-savvy and tech-saturated world, marketers have long known that...


New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization

by Larry Light & Joan Kiddon

New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership...


Why Customers Would Rather Have a Smartphone than a Car: Relationship Retailing as an Opportunity

by Cor Molenaar

Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets,...


The Shoeshine Boy

by Walter Reinhard

In a nutshell, this material invites the reader to embark on a journey of discovery as he joins Ramon, the orphan child of a poverty-stricken family from a South American slum, in an adventure that will span...


Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python

by Thomas W. Miller

Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing...


Hot For Cold Calling in 45 Minutes: How to Boost Your Success Rate on the Phone

by Tim Taxis & Christiane Gierke

Nobody likes cold calling. At the same time, the phone is and remains the most effective way to get qualified appointments with new business clients. The question is: How can the initial contact by phone be...


Customer-Centric Marketing

by Aldo Cundari

The practical, expert guide to reaching the new consumer

Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's...


Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers

by Aldo Cundari

The practical, expert guide to reaching the new consumer

Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's...


Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis

by Nicole Matejic

Avoid becoming a #PRFail with a solid social media strategy

Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having...


Simple Steps to Ultimate Freedom: Easy Ways For Mums To Succeed From Home

by Viola Tam

Have you ever wondered how a stay-at-home mum can easily make more money from home?, What would it be like having an extra pay cheque coming in so that you can make lifestyle choices? Imagine not having to drop...


Designs, Methods and Practices for Research of Project Management

by Beverly Pasian

Project management as a discipline has experienced near-exponential growth in its application across the business and not-for-profit sectors. This original, authoritative guide provides both practitioner and...


SPINOLOGY: Transform Your Media Spin Into Business Gold

by Sherry Klinger & Ph.D., Wendy P. Basil

Spinology: Transform Your Media Spin Into Business Gold Includes the breakthrough field of In-Depth Public Relations™. Our expanding media universe has opened up infinite possibilities for the person or enterprise...


Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

by Shane Atchison & Jason Burby

You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.

Today, marketers and advertisers can do so much more than launch campaigns and...


The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

by Craig Dempster & John Lee

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm

The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements...


Billions

by Tom Doctoroff & Martin Sorrell

This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with...


YouthNation

by Matt Britton

Youth is no longer an ageit's a commodity

YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to...