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Giovanni Pintori. The Stark Tension between Flair and Discretion.

by Massimiliano Musina

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive...


Chase One Rabbit: Strategic Marketing for Business Success: 63 Tips, Techniques and Tales for Creative Entrepreneurs

by David Parrish

Marketing in a minute on your mobile... Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational...


Positioning Theory and Strategic Communication: A new approach to public relations research and practice

by Melanie James

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about? Why do some positions taken by organizations crystallize in the minds...


Policy and Marketing Strategies for Digital Media

by Yu-Li Liu & Robert G. Picard

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range...


Summary of The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised as Freedom - David Kupelian

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by David Kupelian in his book “The Marketing of Evil, How Radicals, Elitists, ad Pseudo-Experts Sell Us Corruption Disguised as...


Viral Video

by Dario Caiazzo, Andrea Febbraio & Umberto Lisiero

Viral Video, Content is King, Distribution is Queen is the first publication that examines the techniques and the methodologies to be used to become experts in online advertising, but above all reveals what...


Marketing and experiential consumption

by Claire Roederer

 Dimensions of experience as a key to successful experiential strategies

First discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions...


Exhibit Like an Expert

by Susan Ratliff

In one year more than 150 million people will spend 125 billion dollars at 12,000 tradeshows and 2,500 consumer shows and craft fairs across the country. Tap into the lucrative marketplace and generate huge...


The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business

by Peggy Anne Salz & Jennifer Moranz

Expert advice on how to succeed in the mobile market!

Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how...


The Facebook Marketing Book

by Dan Zarrella & Alison Zarrella

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active...


Everything to know... Business is digital

by Emmanuel Fraysse, Martin Pasquier, Fahim Benchouk & Alexandre Michelin

Digitization as a sustainable advantage in a connected world

We live in dynamic and turbulent times. Digital is everywhere and no sector has been spared – the market

of cultural goods, media as well as industry...


Conversion Optimization: The Art and Science of Converting Prospects to Customers

by Khalid Saleh & Ayat Shukairy

How do you turn website visitors into customers?

Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious...


App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want

by Ken Yarmosh

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses...


Cold Calling Techniques: That Really Work

by Stephan Schiffman

Follow the advice of Stephan Schiffman—America's #1 Corproate Sales Trainer—and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That...


CIM Revision Cards: Customer Communications in Marketing 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing Communications 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing Environment 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing Fundamentals 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing in Practice 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Revision Cards: Marketing Planning 04/05

by Marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...