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I'm not buying it: How to turn today's skeptical Millennials into loyal customers.

by Christopher W Anderson

A first hand look at how Millennials will change the face of the economy. Soon to represent the largest generational buying group and largest traveling segment of the population, Millennials behave drastically...


The Shoeshine Boy

by Walter Reinhard

In a nutshell, this material invites the reader to embark on a journey of discovery as he joins Ramon, the orphan child of a poverty-stricken family from a South American slum, in an adventure that will span...


Hot For Cold Calling in 45 Minutes: How to Boost Your Success Rate on the Phone

by Tim Taxis & Christiane Gierke

Nobody likes cold calling. At the same time, the phone is and remains the most effective way to get qualified appointments with new business clients. The question is: How can the initial contact by phone be...


Customer-Centric Marketing

by Aldo Cundari

The practical, expert guide to reaching the new consumer

Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's...


Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers

by Aldo Cundari

The practical, expert guide to reaching the new consumer

Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's...


YouthNation

by Matt Britton

Youth is no longer an ageit's a commodity

YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to...


Buyer Personas

by Adele Revella

See your offering through the buyer's eyes for more effective marketing

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's...


Win the Game of Googleopoly

by Sean V. Bradley

Rank higher in search results with this guide to SEO and content building supremacy

Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent...


Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines

by Sean V. Bradley

Rank higher in search results with this guide to SEO and content building supremacy

Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent...


The Handbook of Mobile Market Research

by Ray Poynter, Navin Williams & Sue York

The first book on the market that focuses on the area of mobile research

More people have mobile phones than have computers or land lines and for several years researchers have understood that data collection...


What Stays in Vegas: The World of Personal Data¿Lifeblood of Big Business¿and the End of Privacy as We Know It

by Adam Tanner

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone.

In Las...


Successful Direct Marketing in a Week: Teach Yourself eBook Epub

by Partick Forsyth

Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday:...


Salon Marketing: This is What The Gurus Do Not Want You To Know

by Kim Howells

Salon Marketing can make your Salon A lot of Revenue. If you start thinking 'out of the box'. The Salon Marketing Ideas in this book have made our Salon Thousands of Dollars over the years. The Salon Gurus would...


The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

by David Pearson

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant...


The Effortless Experience: Conquering the New Battleground for Customer Loyalty

by Matthew Dixon, Nick Toman & Rick DeLisi

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?

In their acclaimed bestseller The Challenger...


The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio)

by Bryan Pearson

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.

Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s...


The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

by David Meerman Scott

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering...


The New Rules of Marketing & PR

by David Meerman Scott

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering...


Built-In Social

by Jeff Korhan

How to redesign your business for social relevance and profitable success

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating...


The Complete Marketer: 60 Essential Concepts for Marketing Excellence

by Malcolm McDonald & Mike Meldrum

The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market...