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by Michael Dru Kelley

With mobile devices being in our hands virtually 24/7 and now reaching a penetration rate covering the vast majority of adult Americans and nearly half of the world's population, businesses of all sizes must...


Successful Direct Marketing in a Week: Teach Yourself eBook Epub

by Partick Forsyth

Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday:...


Salon Marketing: This is What The Gurus Do Not Want You To Know

by Kim Howells

Salon Marketing can make your Salon A lot of Revenue. If you start thinking 'out of the box'. The Salon Marketing Ideas in this book have made our Salon Thousands of Dollars over the years. The Salon Gurus would...


The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

by David Pearson

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant...


The Effortless Experience: Conquering the New Battleground for Customer Loyalty

by Matthew Dixon, Nick Toman & Rick DeLisi

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?

In their acclaimed bestseller The Challenger...


The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio)

by Bryan Pearson

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.

Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson's...


The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

by David Meerman Scott

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide...


Lessons from the Hanoi Hilton: Six Characteristics of High Performance Teams

by Peter Fretwell, Taylor B. Kiland & Jack London

Why were the American POWs imprisoned at the “Hanoi Hilton” so resilient in captivity and so successful in their subsequent careers? This book presents six principles practiced within the POW organizational...


The Complete Marketer: 60 Essential Concepts for Marketing Excellence

by Malcolm McDonald & Mike Meldrum

The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market...


The Routledge Companion to Digital Consumption

by Russell W. Belk & Rosa Llamas

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound,...


The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI

by David T. Scott

Results-driven strategies for lead-generation marketing success.


The Loyalty Leap: Turning Customer Information into Customer Intimacy

by Bryan Pearson

Collecting data is easy for marketers. Figuring out what to do with it is hard.

 

Technology has made it almost routine for com­panies to know exactly when, where, and how their customers shop, both online...


How to Succeed in Business

by Victor Green

In this book, I will show you how, good basic business principles, should be applied and followed. It is written for both Men and Women who are already in business, those starting a business, Entrepreneurs ready...


E-Marketing: Applications of Information Technology and the Internet Within Marketing

by Cor Molenaar

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing...


Thinking Beyond the Obvious: A Simple Concept that Drives Business Success

by Robert Mano

Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an...


The E-Code: 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly--Using Only E-mail!

by Joe Vitale & Jo Han Mok

Use e-mail to boost your income-today!

The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct...


Your Portable Empire: How to Make Money Anywhere While Doing What You Love

by Pat O'Bryan

Praise for Your Portable Empire

"In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really done it, O'Bryan's book is a ship of sanity to an island of commonsense...


Your Internet Cash Machine: The Insiders Guide to Making Big Money, Fast!

Your Internet Cash Machine: The Insiders Guide to Making Big Money, Fast!

by Joe Vitale & Jillian Coleman Wheeler

Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on your interests...


Conversion Optimization: The Art and Science of Converting Prospects to Customers

by Khalid Saleh & Ayat Shukairy

How do you turn website visitors into customers?

Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious...