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Business Branding for the Non-Designer: A Simple Guide to Brand Your Business Like a Pro

by Chrissy Carpenter

TAKE CONTROL OF YOUR BRAND

Think you need a large budget and a giant marketing firm to brand your business? Not so fast. 

This guide breaks branding down into easy-to-understand, easy-to-execute steps, giving...


LinkedIn for Personal Branding: The Ultimate Guide

by Sandra Long

Your online presence matters more than ever in today’s global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before...


The 5 Secret Cue Cards to answer objections successfully

by Tania Bianchi

These cue cards are part of the series: "THE SECRET CUE CARDS" on how to instantly improve your communication for outstanding results and success in life. Always want to have a ready answer? These professional...


The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

by Shama Hyder & Chris Brogan

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named “Social media’s zen master of marketing” by Entrepreneur magazine and One of LinkedIn’s “Top Voices” in Marketing...


Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals Can Launch Brand YOU

by Catherine Kaputa

Get you the tools you need to survive—and learn how to thrive—by creating “Brand You”.


Author Launch Pad - How to Generate Free Publicity for your Book

by Kerry McDuling

Every author believes that their newly published book is special and unique, and therefore deserves to be read. However, many authors are unsure exactly how to get their book to market. A few authors manage...


Marketing for Tomorrow, Not Yesterday: Surviving and Thriving in the Insight Economy

by Zain Raj

It's not enough to play by the old rules of marketing anymore. They've changed - for good. In today's world, the Insight EconomyTM, even some of the most steadfast and iconic mega-brands are stumbling as they...


Direct Selling For Dummies

by Belinda Ellsworth

Become a direct sales success story with this insider guide to making it big

Direct Selling For Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a 35-year veteran...


The Shoeshine Boy

by Walter Reinhard

In a nutshell, this material invites the reader to embark on a journey of discovery as he joins Ramon, the orphan child of a poverty-stricken family from a South American slum, in an adventure that will span...


Hot For Cold Calling in 45 Minutes: How to Boost Your Success Rate on the Phone

by Tim Taxis & Christiane Gierke

Nobody likes cold calling. At the same time, the phone is and remains the most effective way to get qualified appointments with new business clients. The question is: How can the initial contact by phone be...


Customer-Centric Marketing

by Aldo Cundari

The practical, expert guide to reaching the new consumer

Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's...


YouthNation

by Matt Britton

Youth is no longer an ageit's a commodity

YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to...


Buyer Personas

by Adele Revella

Named one of Fortune Magazine’s “5 Best Business Books” in 2015

See your offering through the buyer's eyes for more effective marketing

Buyer Personas is the marketer's actionable guide to learning what...


Win the Game of Googleopoly

by Sean V. Bradley

Rank higher in search results with this guide to SEO and content building supremacy

Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent...


The Handbook of Mobile Market Research

by Ray Poynter, Navin Williams & Sue York

The premier guide to mobile market research

The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more...


Successful Direct Marketing in a Week: Teach Yourself eBook ePub

by Partick Forsyth

Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday:...


The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

by David Pearson

A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.


The Effortless Experience: Conquering the New Battleground for Customer Loyalty

by Matthew Dixon, Nick Toman & Rick DeLisi

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?

 

In their acclaimed bestseller The Challenger...


The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio)

by Bryan Pearson

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.

Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s...


Lessons from the Hanoi Hilton: Six Characteristics of High Performance Teams

by Peter Fretwell, Taylor B. Kiland & Jack London

Why were the American POWs imprisoned at the “Hanoi Hilton” so resilient in captivity and so successful in their subsequent careers? This book presents six principles practiced within the POW organizational...