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A/E/C Marketing Fundamentals: Your Keys to Success

by Ronald D. Worth, Holly R. Bolton & Julie Huval

Whether you are new to the A/E/C community and working on your very first job or you are a more seasoned professional who is taking on marketing responsibilities for the first time, you will find "A/E/C Marketing...


Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

by P.M. Rao & Joseph A. Klein

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the...


Boost your company's profits:  A practical guide to smart marketing

by Samantha Reece

Do you want to create smart marketing strategies that will generate benefits and profits, beyond your wildest dreams? This step by step guide will help any savvy business owner to create their own strategy and...


The Economics of Quality, Grades and Brands (Routledge Revivals)

by Peter Bowbrick

Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory...


IdeaSpotting: How to Find Your Next Great Idea

by Sam Harrison

Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more...


Marketing of Tourism Experiences

by Noel Scott, Eric Laws & Philipp Boksberger

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined...


No Cash? No Problem!: Learn How To Get Everything You Want in Business and Life, Without Using Cash

by Dave Wagenvoord & Ali Pervez

In today's economy, one of the biggest problems people have is that they don't have cash. Most people think that there are only three types of currency, cash, plastic and checks. But Barter is also a form of...


Marketing Technologies: Corporate Cultures and Technological Change

by Elena Simakova

Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and...


Marketing Island Destinations

by Acolla Lewis-Cameron & Sherma Roberts

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and...


The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries & Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.