Business & economics / Marketing / Industrial

No Cash? No Problem!: Learn How To Get Everything You Want in Business and Life, Without Using Cash

by Dave Wagenvoord & Ali Pervez

In today's economy, one of the biggest problems people have is that they don't have cash. Most people think that there are only three types of currency, cash, plastic and checks. But Barter is also a form of...

Marketing Technologies: Corporate Cultures and Technological Change

by Elena Simakova

Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and...

Marketing Island Destinations

by Acolla Lewis-Cameron & Sherma Roberts

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and...

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

by Mark Jeffery

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets,...

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries & Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Marketing High Technology

by William H. Davidow

Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices...