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Retailing in Emerging Markets: A Policy and Strategy Perspective

by Malobi Mukherjee, Richard Cuthbertson & Elizabeth Howard

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took...


Consumer Behavior in Asia: Issues and Marketing Practice

by Erdener Kaynak & Tsang-Sing Chan

Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking...


Michael Jordan and the New Global Capitalism (New Edition)

by Walter LaFeber

Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mind—one pair of feet—at a time. With...


Globalization and East Asia: Opportunities and Challenges

by Erdener Kaynak & Khosrow Fatemi

Learn to apply the strategies used in East Asia’s phenomenal economic expansion

The phenomenal economic growth of many countries in East Asia has no historic parallel. Globalization and East Asia: Opportunities...


Help! How to defend yourself against marketing and its strategies

by Andrea Payaro

Versione in lingua inglese e digitale del libro "Si salvi chi può... dal marketing e dalle sue strategie" (Aras Edizioni, 2012). Gli acquisti sono condizionati da strategie di comunicazione occulte? Perché...


Islam and Business: Cross-Cultural and Cross-National Perspectives

by Kip Becker

Keep up with management issues in the rapidly changing Islamic business world!

Islam and Business: Cross-Cultural and Cross-National Perspectives reviews important changes, cross-cultural differences, and management...


Global Entrepreneurship: Environment and Strategy

by Nir Kshetri

Nir Kshetri's Global Entrepreneurship: Environment and Strategy provides a window into the economic, political, cultural, geographical, and technological environments that affect entrepreneurs as they exploit...


Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process

by Erdener Kaynak, Robert Mockler & Dorothy G Dologite

Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management....


International Marketing

by Stanley Paliwoda & Michael Thomas

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.

New for this edition...


Global Strategies in Retailing: Asian and European Experiences

by John Dawson & Masao Mukoyama

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international...


Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

by Kristof Coussement & Koen W. De Bock

While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods...


Global Advertising, Attitudes, and Audiences

by Tony Wilson

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising...


The Large International Firm

by Edith Penrose

This book is a study of the economics of the large international firm, but is at the same time a study of one of the world's most important industries. International firms face difficult problems in attempting...


Geomarketing: Methods and Strategies in Spatial Marketing

by Gérard Cliquet

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.

Demand varies according to location and can be measured...


Euromarketing and the Future

by Erdener Kaynak & Lynn R Kahle

Be prepared for the future of international marketing!

The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you...


British Manufacturing Overseas

by David Shepherd, Aubrey Silberston & Roger Strange

This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct...


Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-Consumer Marketing

by George Tesar & Jan Bodin

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due...


Free Trade Agreements: 20 Ways to Grow Your Business

by International Trade Administration (U.S.

The book provides detailed information on best prospects, insights on the economic and political situation, tips on business culture, free and low-cost assistance for entering each market and also describes...


European Perspectives in Marketing

by Erdener Kaynak

Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!

From the editor:

Europe is not a homogenous mass market. It is rather a heterogeneous market with...


The Arab World Unbound: Tapping into the Power of 350 Million Consumers

by Vijay Mahajan

An expert's guide to exploring business opportunities in the burgeoning Arab marketplace

This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers,...