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Michael Jordan and the New Global Capitalism (New Edition)

by Walter LaFeber

Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mind—one pair of feet—at a time. With...


Help! How to defend yourself against marketing and its strategies

by Andrea Payaro

Versione in lingua inglese e digitale del libro "Si salvi chi può... dal marketing e dalle sue strategie" (Aras Edizioni, 2012). Gli acquisti sono condizionati da strategie di comunicazione occulte? Perché...


Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process

by Erdener Kaynak, Robert Mockler & Dorothy G Dologite

Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management....


International Marketing

by Stanley Paliwoda & Michael Thomas

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.

New for this edition...


Global Strategies in Retailing: Asian and European Experiences

by John Dawson & Masao Mukoyama

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international...


Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

by Kristof Coussement & Koen W. De Bock

While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods...


Global Advertising, Attitudes, and Audiences

by Tony Wilson

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising...


The Large International Firm

by Edith Penrose

This book is a study of the economics of the large international firm, but is at the same time a study of one of the world's most important industries. International firms face difficult problems in attempting...


Geomarketing: Methods and Strategies in Spatial Marketing

by Gérard Cliquet

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.

Demand varies according to location and can be measured...


Euromarketing and the Future

by Erdener Kaynak & Lynn R Kahle

Be prepared for the future of international marketing!

The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you...


British Manufacturing Overseas

by David Shepherd, Aubrey Silberston & Roger Strange

This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct...


Free Trade Agreements: 20 Ways to Grow Your Business

by International Trade Administration (U.S.

The book provides detailed information on best prospects, insights on the economic and political situation, tips on business culture, free and low-cost assistance for entering each market and also describes...


European Perspectives in Marketing

by Erdener Kaynak

Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!

From the editor:

Europe is not a homogenous mass market. It is rather a heterogeneous market with...


The Arab World Unbound: Tapping into the Power of 350 Million Consumers

by Vijay Mahajan

An expert's guide to exploring business opportunities in the burgeoning Arab marketplace

This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers,...


How U.S. Retail, Travel, and Hospitality Industries Can Attract Affluent Chinese Tourists

by Pierre Gervois

Affluent Chinese tourists are arriving in the United States, spend big, and can contribute to create millions of U.S. jobs. This book explains what U.S. companies must do to get a share of this growing business....


Olympic Marketing

by Alain Ferrand, Jean-Loup Chappelet & Benoit Seguin

The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security...


Marketing in Japan

by Ian Melville

'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market.

If you are already operating any kind of business venture either in Japan or with Japan, or if you hope...


Pioneers in Marketing

by D.G. Brian Jones

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role...


Marketing Management

by Lisa Peñaloza, Nil Toulouse & Luca Massimiliano Visconti

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing...


Islamic Branding and Marketing: Creating a Global Islamic Business

by Paul Temporal

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent...