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Podcasting Made easy

by Steve Hart

If you want to know all there is to start podcasting for fun and profit then Podcasting Made Easy will answer all your questions.

It will give you the confidence to make your first podcast using the hardware...


Motivating SMEs to Cooperate and Internationalize: A Dynamic Perspective

by George Tesar & Zsuzsanna Vincze

Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers...


Essentials of Marketing Management

by Geoffrey Lancaster & Lester Massingham

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world,...


Transforming Organizations for the Subscription Economy: Starting from Scratch

by Alexander Manu

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the...


Global Advertising Practice in a Borderless World

by Robert Crawford, Linda Brennan & Lukas Parker

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised...


Soar

by Shashank Nigam

An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight...


Building Brands in Asia: From the Inside Out

by Tim Andrews & Wilson Chew

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality...


Global Strategy in the Service Industries: Dynamics, Analysis, Growth

by Mario Glowik

Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.

Focusing on these...


Breakout Strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth

by Jagdish N. Sheth, Mona Sinha & Reshma Shah

  • Real strategies, tactics & solutions for succeeding in emerging markets now
  • Attract non-consumers and upscale current customers
  • Reflect local culture, tradition, and preferences across your business
  • Make your...


Guerrilla Marketing for Financial Advisors: Transforming Financial Professionals through Practice Management

by Jay Conrad Levinson & Grant W. Hicks

Based on the best selling " Guerrilla Marketing Series" with over 21 million copies sold worldwide, in 62 languages, this completely updated 2nd edition takes the financial industry to a whole new level.


Author Launch Pad - How to Generate Free Publicity for your Book

by Kerry McDuling

Every author believes that their newly published book is special and unique, and therefore deserves to be read. However, many authors are unsure exactly how to get their book to market. A few authors manage...


Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4

by Graham H.J. Roberts

As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different...


We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy

by Billee Howard

Named an Inc. Business Beach Read for Summer 2016! 

In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the...


The Global Code

by Clotaire Rapaille

For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages....


The Routledge Companion to Ethnic Marketing

by Ahmad Jamal, Lisa Peñaloza & Michel Laroche

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge...


Global Content Strategy

by Val Swisher

When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations,...


The Reinvention  of Marketing

by Deborah Malone

The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry...


The Psychology of the Asian Consumer

by Bernd Schmitt & Leonard Lee

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These...


Retailing in Emerging Markets: A policy and strategy perspective

by Malobi Mukherjee, Richard Cuthbertson & Elizabeth Howard

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took...


Consumer Behavior in Asia: Issues and Marketing Practice

by Erdener Kaynak & Tsang-Sing Chan

Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking...