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Korean Mind

by Boye Lafayette De Mente & Laura Kingdon

Understanding a people and their culture through code words and language.

Today, South Korea as an economic, technological, and entertainment superpower. How, as a country, did they rebound from war, poverty...


Google  My Business

by Laura Maya

Learn how to set up, use and get the most out of Google My Business!

With Google handling more than two trillion searches a year, and nearly half of those having local intent, it’s safe to say that having a...


Contrarian Branding

by Roland van der Vorst

The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting...


The What, Why and How of Attending Trade Shows in Germany

by Andra Riemhofer

German trade shows are the place to be if you want to learn about the latest technologies, update yourself on international market trends, and meet potential business partners from all over the world. According...


What's Wrong with China

by Paul Midler

What’s Wrong with China is the most cogent, insightful and penetrating examination I have read on the paradoxes and self-deceptions of Modern China, written by someone who has lived in the country and dealt...


Podcasting Made easy

by Steve Hart

If you want to know all there is to start podcasting for fun and profit then Podcasting Made Easy will answer all your questions.

It will give you the confidence to make your first podcast using the hardware...


Human Encounters

by Øyvind Dahl

This book gives a comprehensive introduction to intercultural communication in the era of globalization. The reader is introduced to essential concepts in the field, different theories and methods of analysing...


Soar

by Shashank Nigam

An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight...


The Global Code

by Clotaire Rapaille

For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages....


Commercial Integration between the European Union and Mexico

by Gerhard Niedrist

The economic integration between the European Union and Mexico is of strategic significance to both parts. The EU is Mexico’s second most important trading partner and an integral piece in the diversification...


Help! How to defend yourself against marketing and its strategies

by Andrea Payaro

Versione in lingua inglese e digitale del libro "Si salvi chi può... dal marketing e dalle sue strategie" (Aras Edizioni, 2012). Gli acquisti sono condizionati da strategie di comunicazione occulte? Perché...


The European future of the Italian port system

by Maurizio Maresca, Paolo Costa, Luciano Violante & Romano Prodi

The future of Italian port activities is either European or nothing at all. Like every other ‘industry’ in our country, port activities are faced with the need to meet the challenges of the technological...


Diffusion of Renewable Energy Technologies

by Christian Friebe

By analysing the context of emerging and developing countries, the author explores the private sector perspective on renewable energy diffusion. The evaluation of two technology case studies, namely wind farms...


Visualizing Culture

by Roxanne M. O'Connell

In an increasingly global society, the ability to identify a culture’s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the...


The Korean Mind: Understanding Contemporary Korean Culture

by Boye Lafayette De Mente

The Koreans: understanding a people and their culture through key words and language.

Koreans have a unique character and personality that sets them apart from all other Asians. And although Korean attitudes...


Building a Chain of Customers

by Richard J. Schonberger

Richard Schonberger, in his fourth and most important book yet, introduces a powerful new concept: that the many links between and within the four main business functions -- design, operations, accounting, and...


The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries & Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.


The 22 Immutable Laws of Branding

by Al Ries & Laura Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is...


The Global Brand

by Nigel Hollis

A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world

Rapid advances...


Infinite Ripple - the Social Media Revolution

by Glenn Mehta

Infinite Ripple is an essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. With a strong focus on Irish examples, the book contextualises...