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Be prepared for the future of international marketing!
The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you...
This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct...
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.
Demand varies according to location and can be measured...
As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful...
The book provides detailed information on best prospects, insights on the economic and political situation, tips on business culture, free and low-cost assistance for entering each market and also describes...
Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!
From the editor:
Europe is not a homogenous mass market. It is rather a heterogeneous market with...
An expert's guide to exploring business opportunities in the burgeoning Arab marketplace
This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers,...
Affluent Chinese tourists are arriving in the United States, spend big, and can contribute to create millions of U.S. jobs. This book explains what U.S. companies must do to get a share of this growing business....
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors...
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market.
If you are already operating any kind of business venture either in Japan or with Japan, or if you hope...
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role...
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing...
Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys....
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent...
Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition...
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every...
In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and?to react quickly to?change. This book offers contributions by global...
Richard Schonberger, in his fourth and most important book yet, introduces a powerful new concept: that the many links between and within the four main business functions -- design, operations, accounting, and...
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the...
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